Technology is one of the crucial components in the world. It is worth noting that technology influences the consumers and business in various ways. There is the primary motivation for using technology. My primary motivation for using technology is to comprehend the environment. Technology provides avenues that one can easily understand the environment and interact with individual using technology. The outcome of using technology provide real-time feedback and easy communication. Using technology enhances communication and guarantees real-time feedback (Kline 9). Also, automation of various functions motivates me to use technology. There are various processes that can be handled automatically through technology. Time and speed are my primary motivation for using technology (Payne &Pennie 24). Technology makes my activities and processes easy and time-saving. For example, information technology enhances sharing of technology at an advanced rate. This makes decision-making fast and satisfying.
Operating online as a consumer is driven by various primary motives. Convenience is one of the primary motives for operation online as a consumer. Operating online enables the consumer to purchase the product and at the same time continue undertaking their daily activities. Price is the primary motive that attracts the consumer (Forrest 186). Operating online is better because products are sold at lower prices. The rationale behind this is that the consumer buys directly from the producers and manufacturers. Also, as the consumer, there is an opportunity to compare prices and benefit from research made of various products.
Based on the customer technographic segmentation I fit into fast forwards. This is because s focus on mastering my physical environment, which is achieved through the use of money. Also, I fit the group because I am a technology optimist and focus on experiencing new products.
Works Cited
Forrest, Edward. Internet Marketing Intelligence: Research Tools, Techniques, and Resources. Boston: McGraw-Hill Irwin, 2002. Print.
Kline, Ronald R. Consumers in the Country: Technology and Social Change in Rural America. Baltimore, Md. [u.a.: Johns Hopkins Univ. Press, 2000. Print.
Payne, Adrian, and Pennie Frow. Strategic Customer Management: Integrating Relationship Marketing and CRM, 2013. Print.
