Development of an effective marketing plan desires a complete synchronization of all the pillars of marketing if positive returns are to be realized for such endeavors. Based on the quality of competition in online marketing, Unhaggle (the organization) is obliged to explore the most desirable avenues of pricing, placing and the product. To increase sales, organizations in the online marketing platform have to gear their focus towards creating characteristic ability of their products that are both broad but with a great sense of personalization (Thomas, 2011). Simply, online marketing has been known to enhance brand awareness and sales mostly through how this marketing strategy triggers an emotional entanglement between consumers and products in long term spectrums.
SEO and SCO
Social Engine Optimization (SEO) as well as Social Content Optimization (SCO)is the most widely employed strategies in online marketing today’s that organizations deploy to increase the sales of their products. As SCO puts emphasis on social media platforms such as Facebook and twitters to market their products, SEO targets the creation of traffic through search engine platforms such: as Google or Bing to instigate more awareness about specific products. Aspects of pricing, description of the products as well as distribution are exclusively determined by these marketing strategies to ensure optimized outcomes (Bailey, 2011).
Online marketing is characterized with a lot of costs, contributing a bigger percentage of the demerits of this marketing platform. Data from e-corner indicates that on an annual basis, organizations with extensive and exploitative product portfolios spend over spend approximately $1000 in recurrent costs such as business email SSL, per-click costs and domain rights. Monthly recurring costs may include search engine optimization basics, payment integrations and shipment integrations, which may cost a total of $500 in monthly bases. Other one-time costs of online marketing detail design and product based customization costs, which may gross over $6000. The costs vary with the organizations and the labor strategies put in place by specific organizations.
As indicated by various sources, the costs incurred in establishing a reputable online marketing platform may not match the benefits of the same. It is indicated that the web today has an influence of more than 40% of all sales that take place. This gives organizations a growth rate of over 20% every year, a statistic that is better than any other marketing platform and is prudent in giving an organization up to 400% elevation from an original status. Thus, organizations with an aim of beating competition stand a better chance with online platforms of marketing, if they can hold emotions and loyalty of their customers through uniqueness and quality assurances.
SEO and SCO as well have a range of qualitative benefits to organizations. In the long run, an organization meets their desired demographic segments, which translates into hefty paybacks to the organization. Based on the long durations that it has to take to bear effects, online marketing is known as well to bear the biggest rates of image returns, albeit in the long run (Thomas,2011). Finally, the organization stands a slim chance of making losses through online marketing as the break-even herein is long overdue. Thus, in as much as Unhaggle.com may incur losses at the beginning of exploitation of this fast rising marketing strategy, the benefits are way prudent as evident in the statistical analysis of their competitors.
Notably however, Unhaggle.com faces competition both locally and internationally by virtue of online marketing strategies. According to Meyerson (2015), a standout local competitor to this effect could be Carsforsale.com who, after two years in operation increased their market share by approximately 10%, bearing the emergence and advancing competition. Part of this change was anchored on extensive advertisements. Other bigger players in the market such as Yahoo Auto and more keep increasing their market shares as older members of the unit such as Hemmings motors keep slimming their shares due to seldom strategic changes with which they are characterized. Generally, unhaggle.com is better placed due to their understanding of the business portfolio and the outstanding pricing strategy.
References
Bailey, M. (2011). Internet Marketing: An Hour A Day. Indianapolis: Wiley
Meyerson, M. (2015). Success secrets of the online marketing superstars. New York: Entrepreneur Press
Newlands, M. (2011). Online Marketing: A User’s Manual. Chichester: Wiley
Thomas, L. (2011). The McGraw-Hill 36-hour Course: Online Marketing. New York: McGraw- Hill
Sheehan, B. (2010). Online marketing. Lausanne: AVA Academia. Retrieved from:
http://www.ecorner.com.au/epages/ecorner.mobile/?ObjectPath=/Shops/ecorner/Categories/tips/ecommerce_cost&Locale=en_AU
