Organizational vision serves to give an organization a basis for its future ideal achievements. As such, organizational vision is usually based on the achievement of the best possible standards of performance at a point in the future. It takes a realistic and objective analysis of the present position of an organization and the possible future scenarios to come up with an organizational vision (Mckeown 2012). The mission of an organization works to guide the day to day operations of an organization in line with its vision; to conduct is affairs in a manner such that the achievement of its vision becomes viable. To validate the organizational vision, I intend to conduct interviews with the top management of the organization, in particular those who were tasked with coming up with the organizational vision and mission. From such interviews, I will be able to determine how the mission and vision of the organization were reached and whether they fit into the status of the organization within its internal and external environmental context. To validate the values statement, I will involve people working in the organization at all levels, from those responsible for the formulation of the statement to those working all lower levels in the organizational hierarchy. This will assist me in validating the formulation process of the statements and how they affect the day to day running of the organization at all levels of operation (Allison & Kaye 2005).
Sources to use for an external environmental analysis
Since the external environment involves components external to the organization, I intend to conduct the external analysis through the use publicly available materials.
I will rely on political analysis from news sources to identify the political environment prevailing in the environment. From that, I will be able to objectively deduce the status of the political environment. I will take measures to ensure that I rely on news sources whose credibility can be verified. For the economic environment, I will rely on the information available from the public economic agencies. Publications from the governmental finance department and other relevant sources will be used. For the social perspective of the environmental analysis, I will rely on scholarly studies on the subject from local institutions of research. The technological aspect of the analysis, I will base my reliance on the technological publications from leading industry players to ensure that I get a firm grip on the status of the technological environment (Allison & Kaye 2005).
Sources to use for an internal environmental analysis
The major source of information for the internal environmental analysis will be the management of the organization and publicly available information in the form of the latest annual report. From these two sources, I will be able to determine the financial position and expected future performance of the organization (Mckeown 2012).
Employees will also form an integral source of information for the internal analysis. From them, I will be able to draw conclusions on their perspective of the operation of the company. Their expectations, complains and compliments will be taken to form an opinion of how the human capital component of the firm is (Mckeown 2012).
Customers will be another important source of internal environmental analysis. I will conduct a survey on the customers to gauge their level of satisfaction from the services they receive from the organization. From that I will form conclusions on the level of customer service that the organization offers and compare it against the mission, vision and values of the organization (Allison & Kaye 2005).
References
Allison, M & Kaye, J. (2005). Strategic Planning for Nonprofit Organizations. 2nd Ed. New York: John Wiley and Sons.
Mckeown, M. (2012). The Strategy Book, New York: FT Prentice Hall.
