It has become the norm that before we watch any movie or series we check out the trailer. As an audience, we can then judge how exciting the movie will be. In most cases, the trailers are meant to instill some form of curiosity on the audience so as to watch a movie and find what happens to the main character or a twist to the storyline. Versus 2009 Trailer belongs to the Versus television channel and is in the promotion category. Versus as an upcoming television channel in America knows that it is at the starting line, and it is yet to compete with the already well-established channels in the world of entertainment and news.
The commentary to the trailer is so motivating and what reaches out the most are the characters. The characters represent a group of athletes whose main responsibility is to compete and win. The characters are in their competition regalia implying that they are ready for whatever it takes for them to win. Using the wrestlers as an example, the characters have the physical attributes of being broad-chested, a six pack abdomen and pumped biceps and indication that they have been undergoing some form of training to get them ready to compete. The commentary goes ahead to describe that as a competitor, despite others being the best, tables may be overturned and the last becomes the first (Kernan 56). The view of this discussion is that in everything we do, we should admire the characters in the trailer because they aspire to be the best in the game.
The trailer is simple but gets to send the correct message if inspiration. Many audiences would choose to watch the channel so as to know what other interesting thing they have to offer and would probably make them stand out from their competitors. The promotion is valuable to every individual of integrity, desire and determination to succeed as they are encouraged to take everything full stride and not to give up; while everyone else is giving 100% effort we should strive to go overboard by giving 110%. Indeed we should admire athletes and look forward to overcoming every challenging situation and achieving success.
It is clear that actors in any trailer get to influence the quality of the film as expected by the audience (Kernan 93). Although the entertainment industry (movies) is still experiencing growth, the number of people who go to the movies or watch the same from home has increased by a significant percentage because of the work that film marketers take time to develop. Films have been established as the most powerful media for storytelling. This implies that in order to ensure your story reaches a huge crowd, it is important to effectively market through emotional branding. The success of the trailer can be gauged by the influence it has on consumers; were they aroused and interested to want to see the film or did it just cross their mind and forgot about it (Finsterwalder 71).
Using a simple example to explain the concept, we estimate of the number of times we have received presents; some presents are forever memorable while others were just presents. This can be attributed to complex aspects that accompanied the present such as packaging, content, time and durability. This then leaves the void to discover why some trailers are more effective at encouraging the audience to watch the film. This can be realized by determining the audience immediate expectation after viewing the trailer.
Using the Versus 2009 trailer as a case study, to find out why most consumers would choose to watch the channel we need first to justify why it was right for the society. After viewing the trailer one can pick out the commentary and background music as captivating; other may pick out the visual aspect (Finsterwalder 86). Analysis of the trailer reveals that it disseminates a philosophical way of life; life is a race, a competition to come out as the best in whatever we do. This reflects in life become from a tender age of going to kindergarten, we strive to be the best in class so that we can move to the next class and we strive to have friends whose interests are the same as ours as this ensures we succeed in what we desire citing group projects as an example. The commentary is simple in that it begins from the point that all of us can identify with; the theory of evolution. An audience would therefore be keen to see who would be the strongest in the team to survive but it is at this point of interest that the commentator twists the storyline to bring an aspect of transformation as we strive to be the best.
This situation still applies in real life in that we may have friends who are already doing well in life in terms of advanced education, social status, and good jobs. However, persistence in doing the right things might just see us also at the top. At times those who are doing well tend to look down upon others not knowing that their little efforts will finally add up to greatness further than what they are experiencing.
As an audience of the trailer, several factors play in to make it captivating; the choice of music, genre, and actors. Having prior knowledge of the actors makes the audience want to know what is that they are doing differently at this time and will it be as interesting as the previous film he or she participated. The genre of different actors of different games used in the Versus 2009 trailer is captivating since it is in line with what the channel has to offer to its audience. The audience will, therefore, be keen to know if the advertiser will keen to his word and air all that has been promised in the trailer and with the same thrill. The combination of the three aspects justifies that the trailer is truly right for the society in that the content is true (sports) and the inspiration aspect can be derived from the commentary and visual aspects. Several lessons can be derived from the trailer; what matters in life is to be true to our word as our audience will be committed to us. They will trust us to deliver what we promised, and it is our work to ensure that happens. Nothing in life is easy but resilient people emerge the winners. The trailer indeed achieved its marketing objective since it is among several other good trailers that get the audience want to watch it over and over again and even further what the entire film entails.
Works cited
Finsterwalder, Jörg.,Kuppelwieser, Volker and De Villier, Matthew. The effects of film trailers on shaping consumer expectations in the entertainment industry: A qualitative analysis. Journal of Retailing and Consumer Services. 2012. http://dx.doi.org/10.1016/j.jretconser.2012.07.004
Kernan, Lisa. Coming Attractions: Reading American Movie Trailers. Austin: University of Texas Press, 2004. Print.
www.youtube.com/watch?v=whxyC5NT0uQ . Internet Source.
http://www.cbsnews.com/videos/what-makes-a-good-movie-trailer/ Internet Source.
www.youtube.com/watch?v=LccxeBMLibY . Internet source.
