Visual Analysis Essays Example

Advertisement is non-personal, paid, public communication about goods, services and causes, thoughts, individuals and places through ways like telephone, radio, print and internet. An integral sector of marketing, advertisements are public notifications designed to notify and motivate. Their purpose is to alter the thinking buying behaviour of the receiver so that he or she is convinced to take the action needed by the advertiser. When the advertisement is aired on television or radio, it is known as commercial.
The video advertisement is about Homespun Reality, which is of thirty seconds. It is advertising houses, which are on sale. At the start of the video there is a small leaflet which is written Homespun Reality Inc. and at the end there is the phone number of the firm also beside it there is the agent name which is Jane Doe below that the phone number is repeated and below the phone number there is the email. Below the leaflet it is written in bold, the name of the firm “Homespun Reality would like to help you find your dream home”. This advances the advertisement like where there is a leaflet which is white in colour at the left this will make the audience or the viewer notice the name of the firm at the very start of this video which will make him or her interested in reading. Beside the leaflet, there is the name of the agent, phone number, and the email of the firm, which are written in italics, and this makes this information unique from others. It is noticeable and the crucial information of the advertisement because it contains the addresses for the firm and once the viewer he or she will just call or send an email to the firm which is the easiest way. Below the leaflet and the addresses written in italic there is the name of the firm and its main purpose or mission which are written in bold in a way that a viewer or an audience can notice and read it hence making the advertisement more effective or have high points in how its displaying its advert.
Below all that which is the leaflet, the address, email, the name of the agent of the firm, the title and its mission there is a man and two boys of which they seem to be a family that is a father and two sons. Who are playing and they seem to be playing on their way from home maybe to the field. On the stairs on which they are using there are beautiful flowers and trees, which displays that the environment there is good. The home advertised seem to have a big compound where a family can relax and even children can play. The advertisement has used good features in displaying the environment as it is advertising homes. When an audience or a viewer sees this in the video especially the environment, he or she will be interested to continue watching the video advertisement and see more. Beside the video of the father and the sons there is a one storey-building house, which has been built with brown stones and painted white, and the appearance of the front of the house is very neat. Outside the house, there is an attracting flower garden with flowers, which are white, blue and pink, well trimmed and it surrounds the house. There is also a good compound, which has well-trimmed green grass, which makes the compound and the home more attractive. Above the house, there are blue skies, which make the house more attractive and beautiful. Audience or viewers want something that is attractive n pleasing before their eyes the view of the house displayed in the advertisement is very attractive and hence the viewers’ attention will be drawn to it as he or she is watching the advertisement and will be interested in having such a beautiful home. It seems that the man and his two sons live in that house hence the advertisement making viewers with families want such home .Those who don’t have a family would like to have such a home so that even them one day they can have a family like the one in the video.
As the video continues to play, the leaflet in white is displayed with the same information it had at the start of the video also beside it the email, phone number and name of the agent. Below that there is a statement written in bold letters “We can help you make your dreams in the best home”. The writing of this in bold letters draws the attention of the viewer and the word are very convincing and persuasive because they make the viewer, the audience to believe that if he or she live in that home he, or she is going to achieve his or her goal. On the left there is a big building which has many houses and the lights in those houses have been switched on making the view of this houses very beautiful and it seems the view was take early in the morning. Around the house, there are trees and on the way to the building, there are flowerbeds, which make the building more attractive. At the front of the building, a balcony is designed very well hence making the whole building to have a beautiful view. As no one hates good and attractive things as viewers look at this building they will want to know more about the information about the building. Beside the building there is an old man and a woman who seem to be a couple who are in the house, there in one of the house of the building and it seems that they have already their dream in their best home, as they seem very comfortable viewing pictures. When viewers see this, even them they would like to live in such houses or home so that they can achieve their dream and be like the old couple in the video who seem to be enjoying their lives.
As the video continues to play, another house is displayed. Before one reaches to the house, the water in it reflects the blue skies and the lights outside the house of a well-built swimming pool. The house is fenced with a stone fence and the fence is surrounded with medium sized trees. There are flowers at the gate, which are planted in pots hence making the gate very beautiful. The front view of the house is very stunning as the lights are on the entrance of the house are oval shaped, the balcony is well designed and there also threes in the compound making the view so attractive. By this view, the viewers’ attention will be drawn to the house and he or she will look at it and have the interest of knowing and wanting to know the price of the house because the house has been advertised in a very attractive way. He or she will start imagining how life can be good after a long day work and he or she will go and have a swim. At the end of the video the name of the firm ,the name of the agent, email address of the firm, the address of the office and where the office is located is displayed written in italics.
Below that there is a statement written in the normal way “Serving the local community for over twenty years”. The information written in italics makes the information unique from the other hence the viewer or the audience is able to note and the information is the most important part of the advertisement if this firm. The statement written serving the local community for over twenty years shows that the firm or company is not young or not new to providing and selling homes to people as it has done the work for over twenty years. The statement will convince and persuade the viewer or audience and make him or her think that the firm is accurate to deal with hence making the viewer confident and him or she will like to deal or operate with the firm. The person talking in the video is talking in a very moderate tone, which is the best tone for advertisement. He explains what is being advertised by stating that if one needs a home he or she should visit Homespun Realty and the firm will help a person to find the best home of his or her dreams. He also says that a person in need of a home he or she should contact the firm though ether the phone or email or even visiting, this shows that their addresses have been repeated like four times in the advertisement . This is a good way of advertising because the more they repeat on how a viewer can reach the more the viewers will have the perception that the firm can offer good services and the viewer or the audience is not going to forget those addresses. The speaker talks in a clear and accurate way and by that, the audience is able to get the whole information because of how good the advertiser is speaking.