A homepage refers to the main page of a website whereby when users login to a website it is the opening page, that is, it is the first one to be displayed. In visual impression and organization analysis, the homepage evaluation is based on its organization in terms of content, context and graphics. Therefore its clearness, simplicity and user friendly issues are the main issues for consideration. In doing so, Nokia homepage evaluation is done in terms of good and bad things about it.
Good things
The appearance is attractive and professional. The use of blue color is consistent which has a meaning of peaceful, cool, reliance and products loyalty which attracts customers. The text used is cheap and easy to get the meaning. Additionally, relevant and appealing graphics are displayed in an orderly manner which attracts the attention of users, and also, the appearance is peculiar from other pages of the website. The page is neat which magnetizes users to interact with it.
The content used is educative, applicable and short. It is precise and complete in such a way that the audience gets the information of what it is all about at the first look. The audience grasps the intention of the website at once without straining to know what it is all about.
The functionality of the page is excellent in that every element works correctly and hastily saving the audience’s time.
The page is user friendly since its text are easy to read, there are links for easy navigation in the site, and it is easy to understand its intention, it is easy, loading of pages is faster and involves minimal scroll. There is provision of Simplified navigation links, like the search button where users are able to search for what they want which saves time. Also, it has buttons of other social media sites for instance twitter and face book for direct navigation. This is also a marketing strategy.
Bad things
There is no organizational information, logo, date, and mission statement. There is no provision useful information about the website to the users.
There is also no much information for users. It does not provide directions on how the system work and if they are a need to login first before they accessing the system’s resources.
There is much space left unutilized in the products’ display area.
http://www.nokia.com/mea-en/
