Situation analysis
Prices of goods and services can be essential for a happy living; people who can afford their daily needs live happily, and they do not suffer from stress. Setting a low price for goods leads to the satisfaction of customers and it reduces stress among the customers. Wal-Mart Corporation is a firm known for satisfying more customers than any other organization in United States.
Business objectives
- The company aims at satisfying customers always by providing high quality goods at affordable prices.
- Wal-Mart also aims at creating new brands of products for customers to suit the changing needs of everyday life.
Public Relations Objectives
The campaign aims at improving the sales volume of the company through the introduction of loyalty cards. The campaign will also target creating awareness of the brands that the company offers through social media marketing (Robert and Berg 13). It also aims at persuading existing customers to purchase the new brands from the company, and to answer questions raised during the campaign. At the end of the campaign, it is expected that the company’s sales, market share and return customers will increase.
Strategies
Existing customers will be persuaded to buy more products from the company while new customers will be enlightened about the products of the company, and the benefits of purchasing the products of the company. The company will hire a social media account manager to administer its Facebook, Twitter and LikedIn pages. The loyalty cards will be branded to show a sense of belonging, which is an essential human need.
Tactics
The campaign executives will release statements on the press; the benefits of products from Wal-Mart shall be discussed on the social media, and rallies will be conducted to promote the brands offered by the company, especially in the rural areas to create awareness of the company and its products to more people (Watson and Noble 22). The campaign team will open a website that will be used to address issues raised by customers, and to answer customer’s questions. The website will include a 24-hour chat room where customers can be assisted on any queries about the loyalty cards.
Evaluation
The returns on investment will be measured by comparing the sales made by the company during and after the campaign with the sales that the company made before the campaign started. This will help to know whether more people were enlightened about the company and its products during the campaign. A survey will be made in selected locations and on social media to find out what people learnt from the campaign.
Press release
A public relations plan aims at making strategies to address the issues of a company, for example, it aims at creating awareness to people about existing and new brands. The plan explains the tactics it will use to achieve the goal; for example, releasing statements on the press is a tactic used by public relations officers. The press release aims at informing customers about what the company is doing to satisfy them.
Works Cited
Watson, Tom and Paul Noble. Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research and Evaluation. London: Kogan Page, 2008. Internet Resource.
Roberts, Bryan and Natalie Berg. Walmart: Key Insights and Practical Lessons from the World's Largest Retailer. London: Kogan Page, 2012. Print.
