The brochure, devoted to selling wheelchairs for disabled children, could be called a successful one, but at the same time it has many disadvantages and design mistakes. The front page is red, which is good for catching the eye. There is a large photo taking the most space of the page, which also attracts attention and thus can be regarded useful. However, the title font and different font types on the same page make it look not very well – it is highly advised to use the same font in 90%. The title is also tilted, which is not the best decision for a title – it must be easy to catch and read. Moreover, a little picture at the top is absolutely unnecessary. The middle part, the body page, includes very much text without any division or segmentation, which is very hard to read at all (or up to the end). The text size is pretty small and thus not every person would like to read it. The page also contains a frame with large letters “Wheelchairs for kids”, which creates a great contrast with tiny letters of the text in the middle, which also contributes to its bad impression. Moreover, the phrase is turned right, which becomes difficult to read, it is better to place all the text on the same level and on the same line. Besides, there is contact information give in the middle part, which is not right. It is advised to place contact details at the very end, so that the reader could first familiarize himself/herself with the content and then talk to the company directly, if necessary. So, this section should be places at the last page. The third part of the brochure isn’t actually the brochure at all – it is rather a donation form, which may look too persuasive for readers who are just inquiring. Thus, I would say that the brochure needs more work and many details must be changes, maybe one or two pages should be added.
“Fitness”
The brochure devoted to a gym and fitness training, can be called a good example of an excellent brochure. First of all, the colour was chosen appropriately – dark-grey and orange colors are pleasant for eyes, don’t contrast with each other very much and create a good background. However, dark-grey background is not very good for light text, but in this case I believe it was appropriate. The first front page has a large photo which attracts attention and is very pleasant for an eye. The font is chosen well – the title and the company name are written in a different font, making accent on it. But at the same time all the text is written in one font, which is easy to comprehend. As for the body part, it is not divided into sections, and it makes it hard to read and understand – few people nowadays would find force to read blank text without accentuations and highlighting. The third part includes good photos, good sections, marked by bold type and different size. But at the same time, the designer has chosen not a very good colouring of the text – white colour is lost on the orange background and a human eye gets tired while trying to read it. As for the organization of the brochure, the author should have included the page devoted to contact and the centre address, since they are advertising themselves as a place and obviously, people need to know its whereabouts. It would be a good decision to place a map or the steps to the gym on the back side of the brochure – then people would find it easily. All in all, I liked this brochure very much; it is informative, eye-catching, attractive, interesting. If the text were presented in a better and more exciting way, it would be an excellent advertising brochure.
