Several factors affect consumer behavior in different international markets. The market used for selling the products in the Chinese market is heavily influenced by factors such as demographics and psychographics. Demographics include factors such as age, income, occupation, education, gender, and geographical locations of the buyers. The ability of the consumers to buy the product will be affected by their levels of education, which influence their rates of understanding of the product on sale (Pagoso, Rosemary, and George, 209). Similarly, age also affects the levels of understanding and the rate at which consumers prefer using a given product. Some commodities are more familiar with the old while others are more available with the younger generation. The amounts of income also affect how people purchase the product. For example, if the commodity is costly, only those with high income will buy it. Similarly, psychographic factors such as habits, lifestyles, opinions, interests, and perceptions also determine the rate at which people in the Chinese market will by the given product.
The Chinese social and cultural aspects will also affect their ability to buy the product being sold to them (Peters, Deborah and Wein 46). For example, if their cultural values do not allow them to use some given types of products then the chances are that the consumers in the intended markets will not purchase the product on offer. Their beliefs on bringing up babies will also affect how they buy the product. For example, some people still hold the traditional beliefs of using local r traditional food as opposed to processed food when caring for their children. On the same note, the social class also plays a vital role in determining the number of people who uses the product. For instance, those who hail from middle and upper class understand the modern means and methods of using such products in the market. Therefore, the commodity will be more available to people in this segment compared to those in the lower class. Some modern cultural motivations such as living modern means of life and even bringing their children up using civilized methods will also influence the ability of clients to buy the product (Peters, Deborah and Wein 46). Those with a modern view of the world are likely to buy the commodity compared to those who still hold traditional ways of family life.
The one-child policy introduced in China would affect the sale and the buyers’ decisions in several ways. The first one is that the number of children or families buying the food product to use for their babies will be significantly low. On the same note, the families consuming the commodity are most likely to be found in the urban areas compared to the villagers (Sokolowski 109). Thus, the sales of the product in China will be relatively low compared to its sales in any other parts of the world. This is because there will be few children using the product because a family is only expected to have one child. The rate of consumption per family will be low since they will also prefer their food products more. On the same note, their income rates and availability of other similar products coupled with customer preferences will also affect the sale of the product. Of the few families using the product, some will decide to go for more local brands that they deem cheap and better than the one on sale in the Chinese market, hence, affecting its sale.
The brand name of the product should remain the same but with a touch of Chinese cultural aspects. For example, the managers of the firm should write the name of the product using Chinese writings to eradicate the feeling of cultural infringement. They might also decide to use the picture of a Chinese mother feeding a Chinese baby to add an appealing taste to the target clients in China. Most cnustomers in the Chinese market are used to their products, which they consider to have high quality than imported product (Sokolowski 110). Therefore, the firm must ensure that the quality and safety of this product meets or beats the standards of those in the local market to attract many clients. The managers must conduct a market research to know how the local companies price similar goods. This will ensure that they come up with price values that most target clients can afford. The product should be usable and readily appeal to the target audience.
The Chinese market has several companies that sell baby food and other similar products. What’s more, the local companies incorporate local food products that the people consider safe for the consumption of their children. They know and understand the needs and preferences of the households in the local markets. However, there are several international brands that have done exceptionally well in the market. The main idea behind the success of these products is their quality and affordability. Therefore, the providers of baby boomers must ensure that they meet all the required standards of the people in the Chinese market to increase the sales of their product.
Works Cited
Pagoso, Cristobal, Dinio Rosemary, and Villasis George. Introductory Microeconomics. Manilla: Rex Bookstore, Inc., 1994.Print
Peters, Rik, McLanis Deborah, and Hoyer Wein. Consumer Behavior. Belmont: Cengage Learning, 2012.Print
Sokolowski, Olga. Influences and Attitudes Within Consumer Behaviour Process. Norderstedt: GRIN Verlag, 2013.Print
