The Blackberry Company does not have plans to exit the Smartphone market despite the surmounting pressure from the investors and analysts. The company is also experiencing massive job cuts, which mean the company is losing experienced and well-trained personnel. To revive its glory, Blackberry should do a number of activities. First, the company should listen to the clients and get to know what people need. The company should conduct surveys on the clients and get feedback on what should the company improve and add to the gadget (Kelley 3). In any business, feedback from clients plays a significant role in shaping the performance of a business. Blackberry should also update the BB10 much faster so that the software can be modern and compete with other software. Also, the firm may decide to ditch the BBOS and embrace the Android operating system (McQueen 2). Most phone users use android operating systems which can be upgraded and offers a number of applications which are friendly and useful to phone users. The company should also consider revising its prices so that they become realistic and affordable to most people, including the lower class. Finally, Blackberry should consider advertising for their product on all advertising channels as long as the target audience is reached (Austen 3).
Like Blackberry, Nokia went through the same challenges. Although it was one of the most popular phone brands, it has suddenly failed. For one, Nokia was crushed by the Apple and Samsung Companies. Also, the company involved itself in several other businesses such as electricity, paper, and rubber galoshes. The same transformation required for Nokia is the same that should be put on Blackberry. There is a difference between a wrong and a bad decision. A wrong decision applies when one does not have a way of knowing whether the decision is wrong or right. A bad decision occurs when a person makes the wrong call even when they have the facts in their face. There are a number of ways that managers can improve their decision making skills (Tavris 33). The first way is using the cost-benefit analysis which is weighing the pros and cons to ensure the decision is okay. Secondly a leader should narrow their opinions in order to simplify the cost-benefit analysis. Thirdly, managers should evaluate the significance of a decision they are about to make. Another important point is doing the research in order to get a clear idea of the happenings. Finally, a manager should get a well-informed opinion. Blackberry should consider reviewing its structures in order to survive in the Smartphone business. First, it should embrace the equifinality system where a given end state can be reached by all means possible. So, the company should ensure that it reaches its goals by all means possible (Schwalbe 39). Further the company should embrace because two or more forces are more effective than a single effect. This means that people in the company should work as a team (Schwalbe 45).
Although it is 100 years old, the scientific management characteristics will never cease to be part of the organizational life. This is because all the governance and leadership aspects are drawn from the scientific management characteristics. It will never stop being important because leaders aspire to become effective and efficient leaders. Technology is advancing from all aspects of life. However, I still believe that the management of the human element in the organization is still the important aspect (Schwalbe 22). Even though technology has been embraced by almost all organizations, the human element is still crucial and should be controlled. It is human beings who use the technology. So, if you control human beings, you are controlling the technology indirectly (Rew 150).
Intuition and evidence-based approaches can both exist in the organization. Intuition applies when one understands something immediately without evidence or a conscious reasoning. Intuition can be combined with rational because one uses his reasoning to arrive at the decisions. It can also be compared with evidence-based approach because after making the decision, one may substantiate with evidence (Rew 152). I believe that the reward system would be more effective that the punishment. However, an organization should come up with policies which regulate the performance of workers. If workers are punished every time, they will be afraid to make any step for fear of being punished or demoted. Rewarding employees will make them work harder to achieve their goals without fear (Wong 328).
Works Cited
Kelley, Rob. "Blackberry Maker, NTP, Ink $612 Million Settlement." CNNMoneyl. com (March 3, 2006):< http://money. cnn. com/2006/03/03/technology/rimm_ntp (2006).
McQueen, Rod. Blackberry: the inside story of Research In Motion. Key Porter, 2010.
Austen, Ian, and Lisa Guernsey. "A payday for patents ‘R’Us; huge blackberry settlement is grist for holding company." New York Times, May 2 (2005): C1.
Tavris, Carol, and Elliot Aronson. Mistakes were made (but not by me): Why we justify foolish beliefs, bad decisions, and hurtful acts. Houghton Mifflin Harcourt, 2008.
Taylor, Frederick Winslow. Scientific management. Routledge, 2004.
Schwalbe, Kathy. Information technology project management. Cengage Learning, 2015.
Rew, Lynn. "Intuition in Decision‐making." Image: The Journal of Nursing Scholarship 20.3 (1988): 150-154.
Wong, Chi-Sum, et al. "The significant role of Chinese employees’ organizational commitment: Implications for managing employees in Chinese societies." Journal of World Business 36.3 (2001): 326-340.
