Write By Example Of This Physical Appearance Essay

The chosen example of nonverbal communication is the ad of Pepsi. The ad shows a girl with a trolley full of boxes of Pepsi and some boxes of Pepsi under it; it seems that they just did not go in the trolley and fell out. One can say that the girl buys the beverages to go to the party, and such image is achieved through her physical appearance.
As far as drinking Pepsi is typically associated with the fun and pleasant amusement, the message of the ad is based on the physical attractiveness of the model. She is tall and is a mesomorph with the sporty body, long legs with visible muscles, and beautiful and sexy curves. The girl has long blond hair that is typically associated with the fun character. Moreover, she wears glam make-up and rose lipstick. Her clothes accentuate her sexy body: the girl wears high heels that make her long legs even longer, the mini skirt that also shifts the attention of the viewers to her legs, and the blazer that accentuates her curves. However, she does not look slangy; her clothes create the image of the office worker who just wants to have fun and attend the party after work and demonstrate that she has education, job, and holds a respective social position. Thus, the message highlights that Pepsi is not just the beverage for teenagers but is also suitable for young adults. All clothes are blue and white, which are the colors of Pepsi. One should also note the girl’s pose: she rests on the trolley, looks at the camera, and bends her leg. Her face expresses the moment of a kiss: she closes her eyes and puckers up her lips.
The general image of the model is a beautiful and sexy girl who buys Pepsi before going on the party. The physical appearance of the model is based on the focus on her sexuality; it seems that if potential customers buy Pepsi, they will become closer to the girl from the ad. Physically attractive people increase the success of the media and advertising as help to invite more attention to the product and to create its positive image both among men and women the same way as the girl in the Pepsi ad does.