The first public relation strategy is universal consciousness, which entails the formation of groups within the society. For instance, a store that specializes in fashionable male clothes expresses their architecture through the authenticity of their goods (Edward and Miller 65). Besides, some bakeries employ the universal consciousness strategy to establish good public relations by wrapping their products in dust proof papers, making deliveries through clean and attractive wagons, and following all health standards. In most instances, businesses impinge on public consciousness by giving public relations a character that conforms to their objectives. Such an approach seeks to win the public’s confidence and increase sales.
Another strategy used in public relation is following expert as well as organization claims without questioning. Consequently, propaganda has been used to shape affairs among the uninformed individuals (Edward and Miller 23). The media influences people’s mentality by ensuring that they view news at face value, without delving and questioning the subject matter. For instance, New York Times contain eight stories on the cover page (Edward and Miller 23). Five of them or half of the stories are propaganda. However, casual readers accept the newspaper’s claims because of their spontaneous occurrences.
Thirdly, accepting what other people say is another strategy in public relations. Peoples’ perceptions are influenced, their tastes formed, and ideas suggested by men they have neither seen nor heard from before. This forms the basis of a democratic society (Moloney 59). However, many people have to operate in this manner to ensure the smooth functioning of the society. For instance, governors govern their subjects using natural leadership qualities and their ability to provide the required ideas. As a result, the society is led by few individuals that comprehend peoples’ social patterns and mental processes.
Disguising information is the fourth strategy in public relations approach. The Metropolitan Life Insurance Company was for instance prompted to change the public’s interest towards insurance. Such a move was driven by a desire to make more profits and seek the public’s interests. The company influences people to buy their policies by disguising policy loopholes as well as the disadvantages. Therefore, when accidents occur, people are not compensated because of the violation of principles that they did not understand while signing the policy agreement. Subsequently, the company ends up making huge profits (Moloney 57).
The last strategy in public relations entails the use of media relations. Editors and journalists rarely evaluate news features comprehensively before airing them. Most leaders use the media to relay messages to their subjects. People accept evidence as well as demarcation regarding issues that require questioning through the media. Political campaigns also use the media to express their ideologies to the public. The media is a crucial public relations channel (Moloney 40).
Works Cited
Bernays, Edward L., and Mark Crispin Miller. Propaganda. New York: IG Publishing, 1928. Print.
Moloney, Kevin. Rethinking Public Relations: PR Propaganda and Democracy. New York: Routledge, 2006. Print.
