Brand Literature Reviews Samples For Students

Advertising is the main resource to business since it allows businesses or organizations the chance to reach or connect with its customers. Moreover, it avails other opportunities of gaining new customers. Through advertising, an organization may raise its market share. Nonetheless, large base of customers determines the market share a company owns. This is the reason effective advertising planning and implementation or executions are important (Berger & Mitchell, 2009).
Many factors can make advertising effective. An effective advertising execution plan has several key components, and every component serves a purpose within the smooth operation or functioning of advertising strategies.
Properly ...

[Institution Title]
- INTRODUCTION
Taiwan is a beautiful island located at the western part of the Pacific Ocean. It is easy to access from other cities and within 1-3 hours with airplane rides from Hong Kong, Shanghai, Tokyo, Seoul, Peking and Tokyo. Apart from its beautiful scenery, Taiwan also has diverse culture and gourmet. The Taiwanese government is highly active and heavily motivated for promoting development of leisure and tourism industry.
Accommodation for tourists is the most important and basic need for them. Therefore, hotel management and development has become a crucial issue in the hotel industry (Wang. ...

Introduction

Based on research, it is clear that the story of wine is intensely tangled with the story of human history. Over the years, human beings used to take wine on different occasions. Historically, wine was fermented in order for people to drink it after it was ripe. Grapes are said to be the first of the common fruits that were used to make wine. However, ancient people came with different ideas of perfecting wine. It became popular over the years and persons came with different inventions on how to create wine. Today, wine is among the most popular brands ...

As Evidenced in Wal-Mart and Starbucks

Introduction
- Conformity to consumption trend
- Soft-sell and hard-sell: advertising
- Country of Origin: global belonging
- “Good impression”
- Social prestige - CVI

Conclusion

Introduction:
When it comes to looking into and discussing how Wal-Mart should change their policies to increase their standing within the Global Consumer Culture Positioning (GCCP), few concepts have been developed and employed successfully. Globalization, an important concept in the business world and competitive market, is all about the combination and assimilation of local cultures as they compare to the masses, not the cultures individually. According to the ...

Branding is a phenomenon that had its origins the ancient times at various parts of the world. An analysis of the literature of branding shows clearly, how branding is useful in conveying product information to its stakeholders, and how useful it is in attracting customer attention. Various researchers have investigated the benefits of branding both from a company’s perspective, and customers’ perspective (Keller, 1993). There exist myriad amount of papers that discuss how branding paves way for product differentiation, how a good branding strategy impacts customer perception, and how it influences customer willingness or preference to purchase a product when other products ...

Chapter 6

According to chapter six of the book referenced in the end, the main target that it strived to achieve was to show how marketing communication affects brand equality. The chapter focused on a number of things that are connected and related to marketing communication. There were some changes in the new media environment that affected the marketing communications that were currently operational. The changes that marketing communications made included creating awareness of brands, they linked points-of-parity and points-of-difference associations to the brand in consumers’ memories, they elicited positive brand judgments or feelings and they facilitated a stronger consumer-brand connection and resonance. ...

Factors that Influence Purchasing Relationship in Automobile Industry of China

Introduction
The USA, Western Europe, and Japan markets for the automobiles are almost stagnating causing an increased attention and concern to the world automotive industry. They have turned their interest in China market for cars. This is associated with the fast growing economy in China unlike that of European nations and the USA. The Chinese market for cars is indeed the turning point for all auto companies. The environment is conducive to start production in China to supply the potential markets and then export from there to other world markets. This literature will focus on the purchasing relationship in ...

Brand Management

Introduction
As per the American Marketing Association (AMA), the definition of a brand is a name, term, symbol, design or a combination of them, which is intended to identify the goods or services (Cohen, 2011, para. 3). These products may belong to one seller or a group of sellers and to differentiate them from those of competitors (Korchia, 2012 p. 13). However, there exist several other definitions for the term "brand." In such circumstances, it is always good to use a standard definition that can be used under every circumstance. The AMA definition is the best one ever definition ...

LITERATURE REVIEW

Literature review
When in the MSDI conference that was conducted in the late 1980s and at the beginning of 1990s, the concept of brand equity was discussed then participants agreed that there are two sorts of brand equity that includes financial brand equity and consumer based brand equity. Financial brand equity is related to the value of the company as it the brand of the consumer is treated as an asset. However, the consumer based brand equity (CBBE) is related to the value of customers because the brand adds convenience in the lives of customers (Cant, Strydom & Jooste, 2009).
...

Literature Review

Corporate branding helps in making a positive image of the business and brands associated leading to the development of brand equity. Measures of brand equity can be done through loyalty measures, leadership measures, differentiation measures, awareness measures and market behaviour measures. In combination, these four measures contain the brand equity ten which determine the overall brand equity resulting from branding activities. The brand equity ten measures such as loyalty and price premium (loyalty measures); leadership and perceived quality (leadership measures); organizational associations, brand personality and perceived value (differentiation measures); brand awareness (awareness measure); and price and distribution indices and ...

2.0 Introduction
As identified in the first chapter of the dissertation, this study will seek to examine the elements of luxury goods positioning and branding. This will aim at examining the cultural settings in purchasing these luxury products in the British and Kazakhstani contexts. This literature review will analyse authoritative sources and ground-breaking definitions that relate to core concepts and theories in the area of luxury fashion and branding.
2.1 Positioning Strategies for Luxury Brands
“Brand vision and the culture, personality relationships and presentation are key components of corporate branding that builds brand identity” . Luxury fashion and products are ...

Literature Review: Cosmetic Brands

Literature Review

Ireland has one of the leading and the best cosmetics. For example most of the skincare brands come from Ireland. It provides a good platform for analyzing women’s perception regarding cosmetic brands. In the bid of doing this it takes an exercise of review literatures providing information regarding interest women have on cosmetic brands, their positive and negative experience and their opinion regarding how brand deals with them.

Why women are interested in the cosmetics brand

Sondor et al (2007, 89) asserts that women are interested in the brand because they want a product which will not affect them but one which has been ...

Introduction

In the agile environment that characterizes the prevailing markets, the survival of companies depends on publicity and advertising (Marder and Lindvall, 2014). The two elements are particularly significant in the building of strong company brands worldwide. Publicity is described as a “non-personal communication” that employs modes such as tapes, films, photographs, newsletters, feature articles, press conferences, media interviews, and press releases (Marder and Lindvall, 2014, p. 1). Although publicity can have positive impacts on a business and strengthen brand equity, negative publicity may have adverse consequences for the company. Typically, negative publicity refers to damaging information that tends to ...

Introduction

Reality TV shows such as American Idol and the Bachelorette are amongst the top rated shows which attract the youth. The reason of appeal maybe accredited to the satisfaction consumers achieve by watching these shows as they relate and identify with these depictions. Marketers often use advertisements during these shows (such as the Coke can in the American Idol show) to promote their brands on a channel being highly viewed by the consumers. People engage in different behaviors when they are about to purchase a product and their consumption behavior is often affected by the advertisements, promotional deals, price, the packaging ...

How can content marketing on social media channels be used in order to increase the level of customer engagement for the UK fitness industry?

Introduction
Social media channels represent the new phenomenon, that has forced industries to change their attitude to marketing strategies, brand awareness, and customer engagement. The social media channels today pose certain threats to the traditional advertising, which treats the customers as a homogeneous crowd . In this extent, the social media channels are highly personalized presenting the versatile and verified social media content to the targeted audience.
The marketing specialists are always in constant search of ...

Literature Review

In the article, ‘Online Stars and the New Audience: How YouTube Creators Curate and Maintain Communities’, author and researcher Hector Postigo highlights the participatory culture of YouTube and how it manages to capitalize on bringing in valuable funding that is needed to help it not only be more visible but the choice for many successful entrepreneurs and businesses alike .
Smith has defined the participatory culture of YouTube by explaining that content creators connect directly with their followers and thus the videos that are shared on the platform are a more personalized communication than mass information broadcast. Not only that, ...

MANAGEMENT

Literature Review
Literature on marketing suggested that it was years ago that organizations carried out their businesses in brick and mortar form and depended heavily on the door to door marketing to create and maintain a customer base. As technology continue to chip in, new avenues started to open for business marketing such as television, radios, telemarketing, emails, direct mail, print advertisement etc. Although the technology based marketing efforts have helped businesses make a huge amount of profits but now they are seen as intrusive or ineffective. Consequently, the customers all around the globe began to ignore the traditional ...

Service Product Marketing: Place, Promotion

Place is one of the most essential tools of marketing. For the service industry, place becomes an indispensable tool of marketing cannot be understated. In essence, services are intangible hence the need to emphasize where the services are found. This makes place as one of the Ps of marketing to pay a central role in the marketing process. Many service based organizations use place marketing mix tool for advertising and public relations purpose in order to boost sales of their products.
Advertising for service-based organizations mostly relies on the Place as a tool for marketing. Whereas products can easily be ...

A Very Brief History of Franchising

Most of the historians consider that the concept of franchising started in the middle ages, at the time when the feudal aristocrats have started to sell the rights of collecting taxes and operating markets to others on their behalf. This is however representing franchising as a political activity instead of the business activity. Moreover, according to some historians the very first example of the franchising indicating a method of conducting business is traced back in the mid nineteenth century in Germany where the contact was made with the tavern/bar owners in order to sell beer entirely in taverns. But, in the ...

Several businesses have been adopting the use of social media. Professionals view social media as an initiative that can undertake to increase the interest of individuals on particular products or services. In the recent past, the web and internet have brought about considerable changes in business and culture. Several investors in India have been up to the task in implementing new technologies in marketing of their products and services (Pande, 2008, 17, 22, pp. 96-100). The most promiscuous utilities majorly used in the marketing of these products and serves include Blogs, Facebook and Twitter.
The social media is ...

ABSTRACT

The businesses today have identified the need to focus more on customer and the key to retain customer is through development of customer relations. CRM or customer relationship management is based on the idea that loyal customers are profitable for the company. The loyalty has been identified by several researchers to be linked to the level of satisfaction of customers. Organizations require attracting the customers, developing relations so that satisfaction is ensured and retain customers by maintaining the relations. Due to intense rivalry and competition, businesses require focusing on building stronger customer base by promoting goodwill and providing them ...

Increased Competition

Abstract
Special events occur for a number of purposes such as celebrations, commemorations, education and promotion purposes. Event planning enables the clients to engage with their audience fully through the creation of design as well as memorable live events as individuals often lack the necessary expertise and time of planning events themselves. The special event planning industry over the last two decades has grown enormously, and the job market in the sector is on the uptick. This industry has played a great role in the human society as it has existed to be of influence in the hospitality and tourism ...

Introduction

For all practicable approaches, Western authorship conceives with the Iliad. The Epic of Gilgamesh while at least 1,000 decades older, exist neither as distinguished nor as arrogant as Homer’s act. We moderate conduct advertisements adapt “Achilles’ backslider,” Trojan horse,” or “The brave that bumped a billion battleship,” all with compulsions in the Iliad for the myth duration on which it exist based, adjacently 3,000 centuries consequent the poem continued composed. Along with at least in articles of the allotment of clones to dwell from antiquity, the poems of Homer are accompaniment odd to the Bible in preeminence. ...

Abstract

Given the significance of the corporate social responsibility in the contemporary society, the author in the paper focuses on the role of the corporate social responsibility (CSR) in the obtaining the higher volume of profit and attract new investors. In addition, the author dwells on the elements of CRS and its influence over the attitude of the consumers to the companies if they are focused at the deliberation of the CSR policy. The paper contains the brief literature review that presents the main findings of the researches engaged in the examination of the framework of the CSR. This review ...

Distribution of Power in B2B Networks

Textile retailers have known amazing growth throughout the world doe to their ability to respond and create customer needs. Taking information from various sources, such as consumer behavior, market trends, economic and socio-political or technological and environmental influence upon business, retailers such as Zara and H&M have managed to develop into leading players of the textile industry. Nowadays information means power and it can be used in multiple ways for reaching objectives, in the business environment. In the fashion industry information is the key, along with other components, for negotiating power between retailers and manufacturers. Because they managed operations ...

English

My major is economics. Economics is a long debated topic as it is treated as both a social science as well as science. Economics is called as social science when it studies behaviour of groups, organizations and individuals where they can manage the use of scarce resources to produce some valuable thing. It's important to understand that economics isn't future telling. If we will consider an economic model to a point to predict future, then we will definitely fail. The meaning of economics is to establish the better source for growth.
My thesis statement is just one line, I don’t ...

Abstract

This study critically and theoretically goes through several studies to examine methods, assignments and assessments done to examine how the sleep problem is being studied. In this regard, it analyzed the studies to determine how the authors discuss about student and parent self-knowledge about the sleep problem, effects of the sleep problem, and interventions of diagnosis and reduction. The study found that the majority of parents and adolescents are still not aware of their sleep problem. The sleep problem can result in physiological and psychological problems. Diagnosis interventions such as CBT plus BLT techniques can be used to determine ...

Hasan Comert in his study The Impacts of the Global Crisis on the Turkish Economy and Policy Responses (2014) conducts the evaluation of the global crisis of 2008 over the development of Turkish economy. With start of the crisis in the USA, the economy of Turkey became the subject of tremendous fall and recession. In terms of the influence of the crisis over the consumer behavior and attitudes, their expenditure has been decreased in significant volumes in the second half of 2008. First of all, the consumers in Turkey were not confident in the ability of the government to ...

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Introduction
I am studying cultural tourism in the Middle East because I want to understand the various perspectives of the eastern tourist in order to help my readers learn the right concepts of the Middle East culture. According to the Minister of Foreign Trade Sheikha Lubna al Qasimi, tourists visiting UAE for cultural reasons are crucial for the UAE economy because the spending by such cultural tourists is more when compared to other tourists’ spots like beaches etc. It is believed that cultural tourists are key contributors to the economic development ...

Introduction

Contemporary studies view parties as alliances of politicians whose ultimate objective is to win electoral office. Parties make promises on behalf of their candidates about what they will do if elected, and help improve chances of reelection for incumbents through their records of implementing their programs (Bawn et al. 571). It is plain to see how these parties might serve democracy. Citizens can give more effective direction to government by voting for a party instead of an individual. They create an incentive for responsible governance by holding an entire party rather than a single politician accountable for government actions (Bawn et ...

There are indicators in global studies showing that organizations are undergoing different challenges in the quest to become multinational. Varying aspects of institutional based and resource based views extensively determine the way an organization will conduct its business transactions and activities. Among these activities is the development of much more efficient supply chain networks which have the ability to meet the demands of the new market. The failure to take on this analysis has always been the main reason behind companies’ failure, though this fact is always realized when it is too late.
The main problem focus is ...

INTRODUCTION

Social media can be defined as, the means through which people are engaged in sharing, creating and exchanging new things, content, articles, pictures and videos on different networks. Social media is not like old and traditional or Industrial media. It has many aspects that make it different such as; quality, speed, frequency, reach and others (Sterne, 2010). Social media is a group of internet that allows creation and exchange of different things and items all over on different pages. There are numerous forms of social media website , for example, Facebook, Twitter, Flickr, YouTube, MySpace and several others. Many of these ...

Social media is the means of interactions among individuals through which they develop, share and exchange ideas and information in virtue networks and families. As it continues getting popular, it has become a reliable way of connecting with customers as well as fans in various companies. Therefore, it is an extremely significant tool for marketing. Social media has had extensive impact to marketing in the sports industry. There are various reasons that make it crucial and paramount requirement in the sports industry. Most teams and sports leagues have taken the idea keenly and have implemented it as a method to connect ...

Introduction

Living in the modern world with well-developed technologies and complicated relations, it is important for people to mention all innovations and follow the principles, which may simplify their lives. Taking all of it into account, people, who deal with marketing, pay a lot of attention towards the abidance by corporate social responsibility (CSR) policies. They follow those policies at the time of building a brand image of any enterprise. There are some guidelines for proper structuring of the brand in order for it to develop correctly. This paper is to show the relation between CSR policies existing and their ...

Article Abstracts

Boysen, G.A. & VanBergen, A.

Abstract

Dissociative Identity Disorder (DID) has long been surrounded by controversy due to disagreement about its etiology and the validity of its associated phenomena. Researchers have conducted studies comparing people diagnosed with DID and people simulating DID in order to better understand the disorder. The current research presents a systematic review of this DID simulation research. The literature consists of 20 studies and contains several replicated findings. Replicated differences between the groups include symptom presentation, identity presentation, and cognitive processing deficits. Replicated similarities between the groups include interidentity transfer of information as shown by measures of ...

Overview of the restaurant industry

In the contemporary context, the restaurant industry can be defined as an industry that involves professional restaurants, bars and other providers of food services structured to allow in-service deliveries. It can be considered as a network or a collection of professional food service companies which operate restaurants and other eating places in both at the country level and at the global levels. Hyun et al (2011, 30) assert that these companies operate in services, which include includes full-service restaurants, quick-service restaurants, cafeterias and buffets, and snack bars, among other services. It is one of the largest professional industries in ...

There are two different strategies I would use to investigate the claim that KFC is no longer Kentucky Fried Chicken because they simply use genetically manipulated chicken-like organisms. My first strategy would be to investigate the reasoning behind the perceived brand name change. I would seek out and interview KFC officials and marketing officials in order to ask them the reasoning behind the brand name change, making sure to record the interview to receive information from a direct source. I would also research copyright and trademark data as available, in addition to press releases and corporate data, for any ...

- Introduction

In order to understand the meaning of the consumer behavior, it is significant to outline the meaning of the consumer. Consumer is an individual or a group that is engaged in the process of selecting, purchasing and using or disposing a services, products, experiences or ideas to satisfy their desires and needs. In the marketing environment the consumer is referred as an act of purchasing and patterns of aggregate buying that involves post-purchasing and pre-purchasing activities.

Therefore, consumer behavior can be described as a process whereby a consumer directly exercises the act of acquiring, using or disposing of economic goods and services, as ...

There has been a proliferation of online business dealing with different products. Ranging from online books to items like vehicles, the online business is gaining pace over time. This is fuelled by the need for convenience by consumers. The ability to purchase something from the comfort of one’s home is very alluring. As such, it is important to unearth the place of online retail in various sectors around the globe. More precisely, the knowledge of the online fashion retail business in the United Kingdom is of importance. Therefore, this paper will highlight the place of online fashion retail in ...

INTERNET BUSINESS

Abstract:
A usage of internet has become popular in the field of business. E-business is the business which the business owners can sell and buy the products over the internet. It keeps the preserve to hold the position on the competitive market. It helps to increase the role of internet and increase the market share. With the help of websites, the startup business has been utilized the essential characteristics of the business facility provided on the internet business. The improvement of information technology in the internet business plays an active role in the startup business. It offers online service ...

Statistics show that in the year 2010 more than two-thirds of hospitals in the US applied a document management solution. Almost half of all the hospitals used electronic forms for these solutions. There was an increase of 6% and 8% respectively from the previous year. This shows that more hospitals are moving towards the electronic forms management. Those hospitals that are not automated have plans to purchase the software. Those that already have the electronic system are engaged in replacing and updating current software. First time buyers of the technology are however more than those who have already installed ...

Introduction

Applied social psychology focuses on all aspects of interpersonal relationships, identifying ways in which psychology can be used in enhancing them. As such, this review identifies various theories in applied social psychology in the explanation of romantic experiences. Additionally, it will examine the assumptions about love as a social and psychological construct that can be modeled to fit the modern dating traditions (Heinrich, & Johannes, 2008). This perspective arises from the understanding that societal norms have a significant influence on love. For example, the society defines the characteristics of a good looking partner or a good wife through positive and ...

Abstract

Throughout the known history of organizational development, the quality, efficiency, and effectiveness of leadership has always been included in some of the most important discussions. There is an abundance of literature relating leadership to organizational outcomes and performance. The consensus, according to this literature, supports the notion that leadership is one of the most important indicators of organizational success. In this paper, the author conducts a review of related literature exploring the use of the Big Five Personality Traits Paradigm and Leadership Style theories when it comes to examining the differences (if any) between military and restaurant business leadership. ...

Hallyu is the Korean Wave andit is referred to the increasing South Korean popularity and their culture. This began to happen during the '90s of the 20th century and is still a relevant issue. It was related to dramas and music on television in Asia, but the wave went global with the help of YouTube. Western societies became interested in the Korean culture and that is why it became so popular. Today, South Korea exports its culture and its influence can be compared to the influence of Western and American culture. Therefore, hallyu is used as a power of ...

The struggle for political power now - it is not a struggle of the party organizations or competition programs of their actions. It is a struggle of images, political images that create the rating, and image-makers, the press secretaries and the "stars" of show business, recruited at a time of political campaigns. The real personality and activity policies are needed only as an "information events", that is, serve as a kind of alibi for those who form the image. Replacing the actual political positions and actions, they ensure the success of the candidates, whose image, not a program or action, visualize and embody the ...

The issue of global justice in the context of international environment is the central theme in Arnold’s article. According to him, global justice is seen to happen if the concerns of those who happen to be in the lower part of the pyramid are addressed (Arnold, 2013). Arnold argued that some models such as the deliberative democracy advanced by theorists of political aspect of corporate social responsibility (CSR) are not satisfactory. Furthermore, he believes Rawlsian theoretical failed to provide a clear obligations on how corporations execute the global justice. International business has been used to refer to both ...

The outsourcing in the textile and clothing industry is in a continuous movement and evolution, which was speed up by the rapid technological development, globalization or economic liberalization of various geographic areas.

The various shifts in the global sourcing in the textile and apparel industry have been hand in hand with the global social and economic shifts. Gereff (2002) notes that the history of sourcing was shaped in the fifties, when US and Western Europe countries where importing from Japan, which later imported from the Asian Tigers Hong King, Taiwan and ...

The talk about ethics became prevalent in a few years of the twenty-first century. Particularly in the last two decades, our society has witnessed some very big corporate scandals. There is a long list including AOL-Time Warner, Enron and Rite-Aid. In Enron’s case, bribery was done, debts were hidden, and the markets for power and energy were manipulated. All these acts were not only illegal but also unethical; the problem become stronger because when a business acts unethically, the related businesses also get engaged in unethical activities. Arthur Anderson acted unethically by shredding the documents of Enron to save them; the ...

Introduction

The Ford Motor Company is one of the largest automotive manufacturers in the world, and as a result, it commands a large portion of the financial pie in the automotive sector (Ford Motor Company, 2015). The purpose for this particular investigation will be to look into the quality management of the company as a whole. All companies have strengths and weaknesses associated with their various business models and Ford, although a well established and stable company with many assets, is no exception to this rule regarding room for improvements within the company (Mubarak Al-Mubaraki & Busler, 2010). This discussion will present a SWOT analysis for ...

Definitions of Terms

A supermarket is a big type of grocery store that offers self-services. It has diverse varieties of household and food items that are organized into walkways. The size is larger and wider than grocery store, but it is smaller and more restricted in the choice of commodities they sell than a hypermarket (Blythe, 2008). A discounter is a smaller type of supermarket that offers its services and products under a subsidized price as compared to the indicated process. The services however are like those initiated at the supermarket the only difference coming into play through prices. A customer under the supermarket and discounter ...

Abstract

The principal objective of this paper is to demonstrate how neuromarketing has evolved to become one of the best forms of marketing in the modern world. Analysis will be laid on how this type of marketing has proved to be more effective than the traditional form of marketing. A brief overview provides a summary of the neuromarketing strategy which mainly focuses on the scientific processes that are used to study the behavior of the human brain in relation to promotional strategies used by various firms. This is compared to the traditional marketing methods and a clear analysis is brought out on ...

Literature Review: Building Health Information Technology Workforce

Introduction
Health information technology is an aspect of healthcare that involves the exchange of health data and information via an electronic platform or in an electronic environment. In its broadest form, health information technology encompasses the technology that is used for various operations management, administrative and even direct clinical functions in medical institutions. One of the most recognizable elements of health information technology is the electronic health records commonly abbreviated as EHR. An electronic health record refers to a record of a patient’s health information that includes medications, immunization, radiology reports, laboratory data, patient demographics, vital signs amongst others. ...

Analysis of relative success of Maintenance model in Turkey

Background to study
Shockingly, there are no support benefits in Turkey that gives the majority of the required maintenance services. For instance, to repair issues with power, an expert ought to be called. On the other hand, on the off chance that you are having issues with water; an alternate professional ought to be called. Since there are no associations that provide these services from a solitary call focus, individuals need to call distinctive professionals and get an arrangement which brings about losing significant time.
Likewise, upkeep issues stays as an issue for organizations. Confronting an issue in a ...

Importance of Hotel Attributes Contributing to International Travelers’ Satisfaction in Singapore Luxury Hotel Industry- Literature Review

Importance of Hotel Attributes Contributing to International Travelers’ Satisfaction in Singapore Luxury Hotel Industry- Literature Review

Introduction

International travelers visit different countries on business, leisure or personal purposes. These travelers are diverse in their demographic characteristics, spending patterns and preference for accommodation while travelling abroad. As travelers “what people really desire are not products, but satisfying experiences” (Abbott, 1955 cited in Palmer, 2010). Luxury hotels have embraced the idea of creating unique, valuable and unforgettable experiences so that they get repeat and loyal customers on a continuous basis. Morrison & Crane (2007) rightly emphasize that contemporary consumers no longer simply buy products ...

LITERATURE REVIEW: VIRGIN ATLANTIC AND EMPLOYEE MOTIVATIONS WITHIN THE AVIATION INDUSTRY

Virgin Atlantic is one of the largest names in the aviation industry in Europe. Although the company began as a rather small, localised group, it quickly grew into a group that has become one of the powerhouses of British airlines. This discussion will center around the details of the company; it will also investigate the literature surrounding the question of how employer and management attitudes affect staff and employee motivation in the aviation industry and beyond into other industries.
Virgin Atlantic is a British airline which was established in June 22, 1984. Leadership is a significant skill that can increase the survival ...

The concept of providing membership to the users and giving them additional benefits is very old. Many companies have tried it with great success. This concept is also being used in the airlines industry. One example of this trend is Jet Blue. The company gives “TrueBlue” points to its customers who have spent $1000 or more on flights during a year using the services of Jet Blue. The reward program allows the customers to continue accumulating the points and they can later redeem six points for one eligible dollar. They have also offered family pooling of points and the customers ...

(Instructor name)

Introduction

The rise of electronic commerce (e-commerce) in the last decade has been well documented. Beginning with Amazon for books (and more categories added later), and moving on to a number of other spheres including travel, fashion, and a number of services, e-commerce has seen tremendous growth, with increasing number of consumer preferring it as the channel of choice for shopping. Even those customers that buy from retail stores are likely to go online and compare products and prices before deciding what to buy and where. Due to its universal reach, a wide range of retailers can use it as a marketing ...

Literature Review

(Name of the Writer)

Summary

The literature review covers the challenge faced by McDonalds in the increasing opposition to its marketing its products to children and the image of its food products being unhealthy. The research objective is to find solutions for the company to implement so that it can change this perception about the company and reduce opposition to its business practices.

Section 1: Business Problem and Research Objectives

McDonald's Corp. is in the business of running a fast food chain, one of the largest worldwide. It serves fast food like burgers and French fries to people from all age groups and has a chain of over 30, ...

Introduction

There are numerous non-profit donors in the United States of America. The country’s non-profit sector accounts for a better part of the country’s gross domestic product. As well, it employs a good number of the USA’s workforce. The non-profit sector is exceedingly competitive, and many organizations constantly work to attract grant funding, donors, media attention, employees and volunteers.

Just like non-profit organizations, for profit organizations derive a lot of benefits as a result of creating a long lasting relationship with the organization’s supporters (Weir and Hibbert, 2000). Gaffney (1996) demonstrates that an organization not only becomes profitable in terms of ...

Angola’s economy is ranked at number 160 as the freest economy as per the current index. The economic freedom of this African country has a score of 46.7. Currently, this score has improved by a point of 0.5 which is attributed to improved government performance in terms of spending, business and human workforce. Even throughout of the 46 sub-Saharan African countries, Angola comes number 38, its score is still low compared to other world and African economies. Angola’s economic freedom is being undermined by corruption political interference especially on judicial affairs. Oil and diamond dependency for revenue by the ...