Consumer Literature Reviews Samples For Students

- Introduction

In order to understand the meaning of the consumer behavior, it is significant to outline the meaning of the consumer. Consumer is an individual or a group that is engaged in the process of selecting, purchasing and using or disposing a services, products, experiences or ideas to satisfy their desires and needs. In the marketing environment the consumer is referred as an act of purchasing and patterns of aggregate buying that involves post-purchasing and pre-purchasing activities.

Therefore, consumer behavior can be described as a process whereby a consumer directly exercises the act of acquiring, using or disposing of economic goods and services, as ...

Introduction

Reality TV shows such as American Idol and the Bachelorette are amongst the top rated shows which attract the youth. The reason of appeal maybe accredited to the satisfaction consumers achieve by watching these shows as they relate and identify with these depictions. Marketers often use advertisements during these shows (such as the Coke can in the American Idol show) to promote their brands on a channel being highly viewed by the consumers. People engage in different behaviors when they are about to purchase a product and their consumption behavior is often affected by the advertisements, promotional deals, price, the packaging ...

Factors that Influence Purchasing Relationship in Automobile Industry of China

Introduction
The USA, Western Europe, and Japan markets for the automobiles are almost stagnating causing an increased attention and concern to the world automotive industry. They have turned their interest in China market for cars. This is associated with the fast growing economy in China unlike that of European nations and the USA. The Chinese market for cars is indeed the turning point for all auto companies. The environment is conducive to start production in China to supply the potential markets and then export from there to other world markets. This literature will focus on the purchasing relationship in ...

Hasan Comert in his study The Impacts of the Global Crisis on the Turkish Economy and Policy Responses (2014) conducts the evaluation of the global crisis of 2008 over the development of Turkish economy. With start of the crisis in the USA, the economy of Turkey became the subject of tremendous fall and recession. In terms of the influence of the crisis over the consumer behavior and attitudes, their expenditure has been decreased in significant volumes in the second half of 2008. First of all, the consumers in Turkey were not confident in the ability of the government to ...

Brand Management

Introduction
As per the American Marketing Association (AMA), the definition of a brand is a name, term, symbol, design or a combination of them, which is intended to identify the goods or services (Cohen, 2011, para. 3). These products may belong to one seller or a group of sellers and to differentiate them from those of competitors (Korchia, 2012 p. 13). However, there exist several other definitions for the term "brand." In such circumstances, it is always good to use a standard definition that can be used under every circumstance. The AMA definition is the best one ever definition ...

Part 1

Three issues may arise for the parties involved in this scenario that fall within the Rugby World Cup ticket terms and conditions. Bob will not have any issues regarding the purchase of the tickets as Bob purchased the tickets legally. Sadiq will not have any issues as he is attending the match with Bob and this is permitted under the terms and conditions. The relevant condition states:

If more than one Ticket is issued to a Ticket Purchaser, the Ticket Purchaser must

retain one Ticket for his/her personal use. Any remaining Tickets may only be used

the Ticket) who accompany the Ticket Purchaser to the Match
However, the tickets may not, according to terms ...

As Evidenced in Wal-Mart and Starbucks

Introduction
- Conformity to consumption trend
- Soft-sell and hard-sell: advertising
- Country of Origin: global belonging
- “Good impression”
- Social prestige - CVI

Conclusion

Introduction:
When it comes to looking into and discussing how Wal-Mart should change their policies to increase their standing within the Global Consumer Culture Positioning (GCCP), few concepts have been developed and employed successfully. Globalization, an important concept in the business world and competitive market, is all about the combination and assimilation of local cultures as they compare to the masses, not the cultures individually. According to the ...

Definitions of Terms

A supermarket is a big type of grocery store that offers self-services. It has diverse varieties of household and food items that are organized into walkways. The size is larger and wider than grocery store, but it is smaller and more restricted in the choice of commodities they sell than a hypermarket (Blythe, 2008). A discounter is a smaller type of supermarket that offers its services and products under a subsidized price as compared to the indicated process. The services however are like those initiated at the supermarket the only difference coming into play through prices. A customer under the supermarket and discounter ...

Statement of originality

This research paper have been written by (insert your name). I am therefore requesting you kindly and humbly not to copy any part, distribute, transmit or store any part or all parts without the permission of the author as this shall lead to serious consequences.

Acknowledgement

I would like to take this opportunity to appreciate------- for ensuring that this work becomes successful. I would also like to acknowledge our almighty for giving me health and protecting me during the entire process as I write this research paper. Not to forget my teachers who instilled relevant knowledge and skills in me ...

Introduction

In the agile environment that characterizes the prevailing markets, the survival of companies depends on publicity and advertising (Marder and Lindvall, 2014). The two elements are particularly significant in the building of strong company brands worldwide. Publicity is described as a “non-personal communication” that employs modes such as tapes, films, photographs, newsletters, feature articles, press conferences, media interviews, and press releases (Marder and Lindvall, 2014, p. 1). Although publicity can have positive impacts on a business and strengthen brand equity, negative publicity may have adverse consequences for the company. Typically, negative publicity refers to damaging information that tends to ...

Introduction

Effectiveness of E-marketing
The aim of this work based learning is to unfold the effectiveness of the e-marketing for the non-profit making organization in the United Kingdom. To begin with, it is important to note that Non-profit making organizations are organizations which provide goods and services to the consumers without the aim of making profit. The research paper shall review some of the existing literatures concerning e-marketing and its effectiveness to the non-profit organizations in U.K. Some of the areas of to be discussed include: effective website design and layout, its influence on consumer behaviour, how it improves ...

2.0 Introduction
As identified in the first chapter of the dissertation, this study will seek to examine the elements of luxury goods positioning and branding. This will aim at examining the cultural settings in purchasing these luxury products in the British and Kazakhstani contexts. This literature review will analyse authoritative sources and ground-breaking definitions that relate to core concepts and theories in the area of luxury fashion and branding.
2.1 Positioning Strategies for Luxury Brands
“Brand vision and the culture, personality relationships and presentation are key components of corporate branding that builds brand identity” . Luxury fashion and products are ...

Advertising is the main resource to business since it allows businesses or organizations the chance to reach or connect with its customers. Moreover, it avails other opportunities of gaining new customers. Through advertising, an organization may raise its market share. Nonetheless, large base of customers determines the market share a company owns. This is the reason effective advertising planning and implementation or executions are important (Berger & Mitchell, 2009).
Many factors can make advertising effective. An effective advertising execution plan has several key components, and every component serves a purpose within the smooth operation or functioning of advertising strategies.
Properly ...

[Institution Title]
- INTRODUCTION
Taiwan is a beautiful island located at the western part of the Pacific Ocean. It is easy to access from other cities and within 1-3 hours with airplane rides from Hong Kong, Shanghai, Tokyo, Seoul, Peking and Tokyo. Apart from its beautiful scenery, Taiwan also has diverse culture and gourmet. The Taiwanese government is highly active and heavily motivated for promoting development of leisure and tourism industry.
Accommodation for tourists is the most important and basic need for them. Therefore, hotel management and development has become a crucial issue in the hotel industry (Wang. ...

(Instructor name)

Introduction

The rise of electronic commerce (e-commerce) in the last decade has been well documented. Beginning with Amazon for books (and more categories added later), and moving on to a number of other spheres including travel, fashion, and a number of services, e-commerce has seen tremendous growth, with increasing number of consumer preferring it as the channel of choice for shopping. Even those customers that buy from retail stores are likely to go online and compare products and prices before deciding what to buy and where. Due to its universal reach, a wide range of retailers can use it as a marketing ...

How can content marketing on social media channels be used in order to increase the level of customer engagement for the UK fitness industry?

Introduction
Social media channels represent the new phenomenon, that has forced industries to change their attitude to marketing strategies, brand awareness, and customer engagement. The social media channels today pose certain threats to the traditional advertising, which treats the customers as a homogeneous crowd . In this extent, the social media channels are highly personalized presenting the versatile and verified social media content to the targeted audience.
The marketing specialists are always in constant search of ...

Food labeling is important to the consumer and the manufacturers. The quality of the food is particularly important to the customers who are cognizant of the need to be more aware of the content and the nutrients in their foods. The views of food and food content are important as they appear on the labels and help consumers to make accurate choices on the foods they wish to consume. Food and food content changes rapidly over time and the consumers recognize that the content that is present in particular food today may be absent from the product tomorrow. The ...

Thesis Statement

Introduction
In the recent economic times, the advanced technology has been able to facilitate innovative online business platform where consumers can easily purchase products over the internet. However, this has developed various impacts with regards to the economy due to the increased online shopping by a majority of the modern consumer. It is believed that online shopping will continue to present tremendous impacts to the economy due to its acceptance by the majority of consumers in the global markets. This study will therefore, seek to reveal the impacts of online shopping to the economy by taking an in depth ...

Applying the precautionary principle to consumer household cleaning product

Development.
Summary
Precautionary principle, which can be summarized as when an activity raises the threat of harm to human and the environment, preventive actions should be taken even if some cause and effect relationship are not fully established scientifically, is the common principle used to guide in managing scientific uncertainty in ingredient safety assessment (Cara , 2011). The available registered disinfectants in the consumer market are quaternary ammonium, sodium hypochlorite and Triclosan. However, there is a possibility of existence of the relation between these disinfectants and human health and environmental issues.
Triclosan is a spectrum anti-microbial found in anti-bacterial ...

Investigation into Online Retailers and Offline Retailers Shopping Unending Debate

Introduction
Since the advent of technologies supporting online shopping, this new trend has gained popularity steadily. Statistics in the United Kingdom show an exponential growth in the online retail sales. For instance, Herrod (2015) reported that online sales in the United Kingdom n 2015 were 52.25 billion pound sterling. This signified a 16.2% growth from the sales reported in the previous year at 44.97 billion pound sterling (Herrod, 2015). The increase in online sales is fueled by among other factors, the increase in the number of online shoppers. For instance, Herrod (2015) reported that 21.2 of the total purchases ...

Literature Review

(Name of the Writer)

Summary

The literature review covers the challenge faced by McDonalds in the increasing opposition to its marketing its products to children and the image of its food products being unhealthy. The research objective is to find solutions for the company to implement so that it can change this perception about the company and reduce opposition to its business practices.

Section 1: Business Problem and Research Objectives

McDonald's Corp. is in the business of running a fast food chain, one of the largest worldwide. It serves fast food like burgers and French fries to people from all age groups and has a chain of over 30, ...

Introduction

Economists most often use elasticity to measure the variation of variables like price, demand and supply of certain categories of products. By managers having the knowledge about the price elasticity of demand for the company’s products and the factors which influence it, this will offer them a great competitive advantage and this will lead to increased profits and market share (Genchev & Yarkov, 2010). Price elasticity of demand is defined as a measure of the rate of response of the quantity demanded due to a change in price. The formula to calculate this is: give as Price elasticity of demand = Proportionate ...

ABSTRACT

The businesses today have identified the need to focus more on customer and the key to retain customer is through development of customer relations. CRM or customer relationship management is based on the idea that loyal customers are profitable for the company. The loyalty has been identified by several researchers to be linked to the level of satisfaction of customers. Organizations require attracting the customers, developing relations so that satisfaction is ensured and retain customers by maintaining the relations. Due to intense rivalry and competition, businesses require focusing on building stronger customer base by promoting goodwill and providing them ...

LITERATURE REVIEW

Literature review
When in the MSDI conference that was conducted in the late 1980s and at the beginning of 1990s, the concept of brand equity was discussed then participants agreed that there are two sorts of brand equity that includes financial brand equity and consumer based brand equity. Financial brand equity is related to the value of the company as it the brand of the consumer is treated as an asset. However, the consumer based brand equity (CBBE) is related to the value of customers because the brand adds convenience in the lives of customers (Cant, Strydom & Jooste, 2009).
...

Generally, the American craft brewer is still small. It is also independent and traditional. The craft brewers produce not more than six million drums annually. It is also true that less than 25 percent of these breweries are owned by some alcoholic beverage industry affiliates. These affiliates are not themselves craft brewers. There are four distinct distribution channels that exist in the craft beer industry (Acitelli, Tom 31). These distribution channels are the microbreweries, the contract brewing companies, brewpubs, the regional craft breweries as well as the large breweries.
In the recent past, the craft brewing industry has registered ...

The outsourcing in the textile and clothing industry is in a continuous movement and evolution, which was speed up by the rapid technological development, globalization or economic liberalization of various geographic areas.

The various shifts in the global sourcing in the textile and apparel industry have been hand in hand with the global social and economic shifts. Gereff (2002) notes that the history of sourcing was shaped in the fifties, when US and Western Europe countries where importing from Japan, which later imported from the Asian Tigers Hong King, Taiwan and ...

Literature Review

ABSTRACT
This following literature review concerns the idea of how the adoption as well as diffusion of language translation technology looks at assisting in the identification and analysis of potential business opportunities. This aligns to use of such a type of technology in the most effective manner for society reaping the most benefit from the products created and sold. Society remains the fundamental conduit for diffusing a technologically based language translation products proving the intersection between the two requires adaptation measures for successful interaction. The literature review provides how the patent process, the information technology (IT), educations settings, and in ...

Abstract

The principal objective of this paper is to demonstrate how neuromarketing has evolved to become one of the best forms of marketing in the modern world. Analysis will be laid on how this type of marketing has proved to be more effective than the traditional form of marketing. A brief overview provides a summary of the neuromarketing strategy which mainly focuses on the scientific processes that are used to study the behavior of the human brain in relation to promotional strategies used by various firms. This is compared to the traditional marketing methods and a clear analysis is brought out on ...

04, 04, 2014

1.0 Literature Review
1.1 Introduction
Currently, there is a lot of dynamism in the market and businesses need to continually adjust their operations to remain relevant and extend into new markets. Globalization has come with stiff competition, which requires that organizations engage a lot of creativity and flexibility in adapting to the changes in the market arena. Among the most critical areas to observe, outbound logistics and customer service stand central and need to be adequately considered by any all firms aiming at better performance. This paper gives more insights on these critical issues and applies them in the ...

Personal Health Records

Personal Health Records
Personal health records (PHRs) are collections of information related to a person’s health that are generally maintained by the individual patient or consumer (Mayo Clinic, 2011). PHRs can be provided by many sources, including hospitals, physicians, corporate vendors, employers, insurers, or the government. PHRs have been praised as a tool that could greatly enhance the quality of medical care provided, because critical background information could be immediately available about a patient (Mayo Clinic, 2011). However, it remains that for the general population, adoption of PHRs is far from universal, with an estimated 7% user rate, according to a ...

Introduction

Pharmaceutical companies should create and follow a standard operating procedure by implementing a cleaning validation to ensure future patient safety. Validation has received great attention by the FDA in recent inspections. Manufacturers must validate their cleaning process to ensure compliance with GMP regulations 1. One of the main keys in the manufacturing of dosage formulation is to develop cleaning procedures that will remove all types of residues from the equipment and containers. The goal of Cleaning Validation is to ensure effectiveness in cleaning equipment, and to prevent pollution and cross contamination of drug products to ensure the quality, safety; efficacy and ...

Overview of the restaurant industry

In the contemporary context, the restaurant industry can be defined as an industry that involves professional restaurants, bars and other providers of food services structured to allow in-service deliveries. It can be considered as a network or a collection of professional food service companies which operate restaurants and other eating places in both at the country level and at the global levels. Hyun et al (2011, 30) assert that these companies operate in services, which include includes full-service restaurants, quick-service restaurants, cafeterias and buffets, and snack bars, among other services. It is one of the largest professional industries in ...

Is the process of Globalization harmless for the planet and it's population?

Overview
With the technological advancement in the contemporary world, the process of globalization has gained moment raising questions regarding its impact on the planet and its population. Globalization is political, economic, and social phenomena that explain on the increased integration of the global society, especially in the economic integration (Gangopadhyay and Chatterji, 2005, 57). Some studies show that although globalization is an essential process in the modern world, the process involved is controversial. According to Dauvergne (2005, 371), some scholars argue that the process is the source of ingenuity, progress, and cooperation of the future world and enhanced the ...

Using the Service Encounter Model to Enhance Our Understanding of Business-To-Consumer Transactions in an eEnvironment

Nelson Massad and Kevin Crowston
What the article is about:
Internet plays a progressively greater role in human life. Currently it is complicated to think about a person who is not aware of the terms “search engine”, “site” or “Web Page”. It was noted that the number of Internet users increases annually, so the number of customers, who wish to have the access to a huge amount of information on different products and services through service providers, also increases. Today the number of online start-ups and complement companies is magnifical, so consumers can do business with such providers, but they ...

Abstract

This paper provides a description of the problem that the researcher intends to address, particularly about how risks can be managed in e-businesses. It also provides an annotated bibliography of three sources that will enable the researcher to provide answers to this problem. In particular, these sources discuss the importance of consumer trust in ensuring the success of online businesses; what the consumers’ concerns are; and how these risks can be managed. As well, a comparison and contrast of these three sources is made in order to show their relevance in relation to the research problem.

Statement of the Research Problem

With the increasing prevalence and ...

Introduction

Managed care refers to the approaches and methods designed to reduce the cost of healthcare and leverage financial disbursements in order to improve the quality of healthcare to patients. This refers to a series of services offered by private insurance companies that provide health insurance to patients in the form of fee-for-service and value-based health care system for members of insurance schemes. There are group and individual insurance packages that are offered to members who make regular contributions for healthcare services as and when they are needed. Health insurance has always existed in history. However, the Health Maintenance Organization ...

Marketing is a part of culture, the area of knowledge with its own rules of reproduction of culture. Results of studying the processes that are taking place in society show a wide variety of marketing forms, which could have an impact on the perception of culture by individuals. Thus, marketing capabilities have fundamental importance for the development of culture.
As a sociocultural phenomenon, marketing relies on existing in the society of cultural relations, on accepted values and norms between actors in the market. It really depends on traditions of different countries. Some of the countries are more conservative and ...

Importance of Hotel Attributes Contributing to International Travelers’ Satisfaction in Singapore Luxury Hotel Industry- Literature Review

Importance of Hotel Attributes Contributing to International Travelers’ Satisfaction in Singapore Luxury Hotel Industry- Literature Review

Introduction

International travelers visit different countries on business, leisure or personal purposes. These travelers are diverse in their demographic characteristics, spending patterns and preference for accommodation while travelling abroad. As travelers “what people really desire are not products, but satisfying experiences” (Abbott, 1955 cited in Palmer, 2010). Luxury hotels have embraced the idea of creating unique, valuable and unforgettable experiences so that they get repeat and loyal customers on a continuous basis. Morrison & Crane (2007) rightly emphasize that contemporary consumers no longer simply buy products ...

1.0 Introduction to E-Commerce Literature Review
E-commerce is the utilization of electronic means and technologies to conduct commerce (sale, purchase, transfer or exchange of products, services or information). It began in the year 1995, and since then e-commerce has been characterized by a steady growth in the United States from zero to £362 billion retail, travel and media business and a £4.1 trillion business-to-business juggernaut. It is bringing out enormous changes in business firms, markets and consumer behaviour (Awad, 2002, p. 25).
1.1 Success of E-commerce/e-tailing
There are several technologies that facilitate e-commerce, which have immensely contributed to ...

Introduction.

Food production and consumption in the UK has changed the trend. This has mainly been contributed by the economy, society and the environment. Diet and attitudes to food have changed markedly in the recent years and it will continue to do so (Guides, 2011). Demand for quality food has risen and people aspire to eat both more healthy and buy food that has a reduced impact on the environment. Food culture in Britain is changing and people are turning on the new kinds of food. (Jackson,2009).

What a literature review is.

Literature review is an account of the things which has been published on a ...

Bitcoin is term that was not well known in the last four years. It was a term that was only used by few people over the internet. With time it is the term that the world has come to know as the first world’s completely decentralized virtual currency (Buttyan & Hubaux, 2001). This currency has become the largest economy compared to some of the economies of the smaller worlds. Bitcoin also abbreviated as BTC reached its high note in 2013 April with a value of $260 just from pennies in the previous years. Currently, the market value of BTC is valued ...

The piece by Goolsbee is ahead of its time. It talks about economics and how the wealthy are taxed. The effects of this are outlined and discussed in the paper. It speaks of the more responsive taxation when the top 10% of the most wealthy in the country pay taxes, and what happens to these contributions. With the recent economic crisis, this paper is very relevant and can be put into practice. The GDP and business cycles of the United States are discussed below in relation to the theory presented by Goolsbee. The distribution, effects and higher tax rates ...

The Future of Cloud Computing

Introduction
Cloud Computing
Cloud computing applies to the development of parallel computing, distributed computing, and grid computing (Rad, et al., 2009). Cloud computing refers both to a platform and a type of application (Buyya, Yeo, Venugoplas, Broberg, & Brandic 2009). Cloud computing platforms provide the services necessary for developers to create new SaaS applications; it is a dynamic process that provisions, configures, reconfigures, and deprovisions servers. Cloud platforms provide a pool of resources to host different applications where computing power is delivered on demand (Van, Tran, & Menaud, 2009). Cloud applications use large databases and powerful servers that host Internet-based applications and services. ...

The Future of Cloud Computing

Introduction
Cloud Computing
Cloud computing applies to the development of parallel computing, distributed computing, and grid computing (Rad, et al., 2009). Cloud computing refers both to a platform and a type of application (Buyya, Yeo, Venugoplas, Broberg, & Brandic 2009). Cloud computing platforms provide the services necessary for developers to create new SaaS applications; it is a dynamic process that provisions, configures, reconfigures, and deprovisions servers. Cloud platforms provide a pool of resources to host different applications where computing power is delivered on demand (Van, Tran, & Menaud, 2009). Cloud applications use large databases and powerful servers that host Internet-based applications and services. ...

Service Product Marketing: Place, Promotion

Place is one of the most essential tools of marketing. For the service industry, place becomes an indispensable tool of marketing cannot be understated. In essence, services are intangible hence the need to emphasize where the services are found. This makes place as one of the Ps of marketing to pay a central role in the marketing process. Many service based organizations use place marketing mix tool for advertising and public relations purpose in order to boost sales of their products.
Advertising for service-based organizations mostly relies on the Place as a tool for marketing. Whereas products can easily be ...

Literature Review

It is found that oil prices have undergone critical decline over past couple of years for several reasons at the bottom of this decline. However, reducing demand triggered by increased production of oil in USA, over production by OPEC, and shift towards renewable sources of energy is considered the most fundamental reason behind current downtrend of oil prices. It conforms to the simple theory of demand and supply according to which demand and price are in positive, while price and supply are in negative relationship with each other (Stafford, 2015; Scott, 2015; Goldenberg, 2016; Arnold, 2008; Hensher, Rose, & Greene, ...

Literature Review

In the article, ‘Online Stars and the New Audience: How YouTube Creators Curate and Maintain Communities’, author and researcher Hector Postigo highlights the participatory culture of YouTube and how it manages to capitalize on bringing in valuable funding that is needed to help it not only be more visible but the choice for many successful entrepreneurs and businesses alike .
Smith has defined the participatory culture of YouTube by explaining that content creators connect directly with their followers and thus the videos that are shared on the platform are a more personalized communication than mass information broadcast. Not only that, ...

Adolescent Food Consumption

I. Adolescence and food consumption during adolescence
Adolescence is a critical period of an individual’s growth because this is a stage where most of the growth and development occurs. Most pubescents are sensitive about the food they consume, and they tend to either overeat or undereat. Adolescent eating habits may be either healthy or unhealthy depending on various reasons they may have or encounter. Despite the fact that most teenagers take unhealthy meals there are some adolescents who have good and healthy eating habits.
A. Healthy Eating Habits. In a study, researchers conducted a survey of more than ...

Governments’ ability to identify, finance, and provide desirable medical services is under increasing pressure from aging populations, consumer expectations, and escalating health-related technological costs. In the US, health expenditure is nearly sixteen percent of the GDP with bureaucracy consuming about thirty-one percent of the expense (Gorman, 2008). In addition, up to forty-five million Americans lack adequate access to quality healthcare. However, the principle obstacle facing the healthcare system is the shortage of well-educated medical doctors who are adequately prepared to handle the various challenges encountered in the profession (Gorman, 2008). Thus, improvements in the education and certification of doctors ...

The Cloud for Digital Photography

CONVENTIONAL PHOTOGRAPHY: STORAGE & MANAGEMENT ISSUES
The advent of photography in late 1830s (Roosa, n.d.) has mandated later introduction and development of memory storage methods. The capacity for cameras to preserve in photographs personal and collective memories has made permanency a more urgent issue as photographs became household collectibles. Moreover, as development methods improved, older photographs (developed using outdated methods) required more maintenance during storage, particularly photographs produced by acetate negatives, chromogenic color film, polyester film and instant color print processes (Roosa). The deterioration of photographs by poor environmental storage conditions, poor storage enclosures, inadequate handling and shelving conditions, and ...

[Client’s name]
[Institutional affiliations]Introduction
In today’s world the information is the main thing that supports all the spheres in the human everyday life. Media plays an important role in the life of nation as the transmitter of information. This information may bring various changes in the society, improving the lives of people. The media is the informational bridge between the government and public, the way to communicate with people, entertain them, educate and tell about day-to-day news elsewhere. The communication is reached by the variety of the technique means. There are two conditions that may serve ...

The talk about ethics became prevalent in a few years of the twenty-first century. Particularly in the last two decades, our society has witnessed some very big corporate scandals. There is a long list including AOL-Time Warner, Enron and Rite-Aid. In Enron’s case, bribery was done, debts were hidden, and the markets for power and energy were manipulated. All these acts were not only illegal but also unethical; the problem become stronger because when a business acts unethically, the related businesses also get engaged in unethical activities. Arthur Anderson acted unethically by shredding the documents of Enron to save them; the ...

Green supply chain management

Green or sustainable supply chain management. According to Ageron et al. (2011), green supply chain management is the transparent, strategic, integration and achievement of an organization’s social, environmental, and economic objectives in the systematic coordination of key inter-organization business performance of the firm and its supply chain partners. Ageron et al. (2011) argue that helping other players in the chain is an important as other players will understand the importance of resolving the environmental and social problems. Supporting each member in the supply chain is, therefore, important in any supply chain as all members of the chain will ...

The concept of providing membership to the users and giving them additional benefits is very old. Many companies have tried it with great success. This concept is also being used in the airlines industry. One example of this trend is Jet Blue. The company gives “TrueBlue” points to its customers who have spent $1000 or more on flights during a year using the services of Jet Blue. The reward program allows the customers to continue accumulating the points and they can later redeem six points for one eligible dollar. They have also offered family pooling of points and the customers ...

BUSINESS OPPORTUNITY EVALUATION

Business Opportunity Evaluation
Introduction
Entrepreneurs are always surrounded with different types of ideas every moment. However, it is important for them to recognize ideas that can be converted into real business opportunity. Entrepreneurs should evaluate the commercial viability of the idea before execution of the idea into the market. There are various factors that impacts feasibility of the business opportunity in target market such as identification of the gaps existing in the market, competition level, requirements of the target customers, consumer buying behavior with regard to identified product or service, purchasing power of the target market, and ...

Understanding the relationship between agricultural growth, rural development and poverty reduction has become very difficult because of the lack of reliable data to describe the entire scenario in the subSaharan African region. Bart Minten’s (2008) paper, Agricultural Technology, Productivity, and Poverty in Madagascar, attempts to demonstrate the existing relationship of agricultural growth, rural development, and poverty reduction by quantitatively using a spatially-explicit dataset. The objective is to study how such adoption of agricultural technology and crop yield shape the food prices, real wages of unskilled workers and key welfare indicators of Madagascar. Rice industry in Madagascar was used as a ...

A New Window for Social Entrepreneurship

Literature Review
Introduction
The development of an environmentally, financially and socially sustainable global economy is reliant on local economies that can be sustained (Wicks, 2006, p. 1). However, becauseglobalisation is causing a decline in local communities—particularly family farms, local businesses —it is important for small companies to work together tobuildlocal living economies in their own regions thatlink on both thenational and international level.
This paper reviewsthe literature addressing the nature ofcommunity-owned enterprises and the benefits of theseto not only the individual owners but also other business owners and communities. It is aimed that by showing how ...