BUSINESS OPPORTUNITY EVALUATION
Business Opportunity Evaluation
Introduction
Entrepreneurs are always surrounded with different types of ideas every moment. However, it is important for them to recognize ideas that can be converted into real business opportunity. Entrepreneurs should evaluate the commercial viability of the idea before execution of the idea into the market. There are various factors that impacts feasibility of the business opportunity in target market such as identification of the gaps existing in the market, competition level, requirements of the target customers, consumer buying behavior with regard to identified product or service, purchasing power of the target market, and ...