Abstract
In the scope of this paper, the analysis of the business model was conducted from the perspective of the following aspects –as they are represented by the scholars in scientific literature: cost structure; key partners; central activities; major resources; value proposition; revenue structure; customer relationships; channel and customer segment. Additional emphasis was put on the case studies, which demonstrate effective utilization of the innovative business models
Key words: segmentation, business model, strategy, customers, planning.
THE BUSINESS MODEL CANVAS
First of all, in the scope of the business model canvas development, the cost structure would be discussed. In the scope of the article ...