Marketing Literature Reviews Samples For Students

The globalizing world has led to the increase of foreign direct investments (FDIs) from multinational corporations (MNCs), particularly in nations that are technologically backward. In turn, increasing FDIs have resulted to technological advancements, which owes to technological spillovers. Therefore, there is an understanding that technological spillovers have come from MNCs, which increases alongside their increasing presence and activity. However, concerns over the viability of the existing framework for determining technological spillovers vis-à-vis MNCs have grown, mainly because the predominant framework characterized by theories of production function, production function, did not provide consistent findings on the ...

The Four Seasons Hotels is a chain of hotels with an international presence in major cities of the world. The hotels target various hoteliers through a comprehensive provision of services that range from hotel meals, accommodations, conferences, meetings and seminars, catering services, parties, among other hotelier products. In this paper we shall look at six specific examples of the branches which include Dublin, Sydney, Singapore, Istanbul, Jakarta and Milano. It is illustrative to note that all the mentioned hotels are located in the Middle East or Europe. These continents form the list of continents believed to have a robust economy that may ...

Innovative Enterprise

Investment in innovation has always been thought of as an organizational process that aims at utilizing resources that are productive enough in order to create economic growth of an enterprise. According to Lazonick, investment in these productive resources usually establish a suitable foundation for economic growth (Lazonick, 2). Schumpeter, in his theory of Economic Development, noted that there is a purpose and need for every enterprise to invest in ‘superior’ productive resources that can create new set of goods using different processes of production (Schumpeter, 7). These, as he noted, must be investments geared towards innovation.
Enterprise innovation is indeed ...

Advertising is the main resource to business since it allows businesses or organizations the chance to reach or connect with its customers. Moreover, it avails other opportunities of gaining new customers. Through advertising, an organization may raise its market share. Nonetheless, large base of customers determines the market share a company owns. This is the reason effective advertising planning and implementation or executions are important (Berger & Mitchell, 2009).
Many factors can make advertising effective. An effective advertising execution plan has several key components, and every component serves a purpose within the smooth operation or functioning of advertising strategies.
Properly ...

Abstract

The principal objective of this paper is to demonstrate how neuromarketing has evolved to become one of the best forms of marketing in the modern world. Analysis will be laid on how this type of marketing has proved to be more effective than the traditional form of marketing. A brief overview provides a summary of the neuromarketing strategy which mainly focuses on the scientific processes that are used to study the behavior of the human brain in relation to promotional strategies used by various firms. This is compared to the traditional marketing methods and a clear analysis is brought out on ...

Labor Market

Labor market is a form of the economy that functions through demand and the supply of labor. Labor demand is the companies demand; labor and supply focus on the supply of the labor workers. The bargaining power is likely to have high influence on both supply and demand. Majority of the nation is aware that the labor market institutions that have equalizing effects tend to encounter challenges (Peitchinis, 2005). Policy change is required in relation to equality since it ensures that the status quo focuses on both national and international change. Labor market comprises of employees searching for work, employers ...

During the Stone Age period, communication between people was largely dependent on distance. Communication could only take place if two human beings were close enough to hear each other. Human beings progresses and started communicating using smoke signals to their relatives who were miles far away. Discovery of writing created a paradigm shift in communication. Written messages could be conveyed from one empire to the other via messengers. The concept of globalization grew as kingdoms interacted with each other through trade, migration, intermarriages and other social interaction. According to International Monetary Fund, globalization encapsulates four major components. The first one ...

Adam, S., Mulye, R., Deans, K. R., & Palihawadana, D. (2002). E-marketing in perspective: a three country comparison of business use of the Internet. Marketing Intelligence & Planning, 20(2), 243-251
A massive revolution of the worldwide web has been witnessed in the last few decades. The internet is no longer a luxurious item accessible to a reserve few, but is now something that a huge chunk of all members of the human race has access to. Currently, about 2 billion people in the world currently use the internet. This is indeed a huge improvement given that, in the 1990’s, only a few million people ...

Distribution of Power in B2B Networks

Textile retailers have known amazing growth throughout the world doe to their ability to respond and create customer needs. Taking information from various sources, such as consumer behavior, market trends, economic and socio-political or technological and environmental influence upon business, retailers such as Zara and H&M have managed to develop into leading players of the textile industry. Nowadays information means power and it can be used in multiple ways for reaching objectives, in the business environment. In the fashion industry information is the key, along with other components, for negotiating power between retailers and manufacturers. Because they managed operations ...

INTRODUCTON

In 2010, the controversial as usual Calvin Klein did an ad campaign to promote his jeans wear. It has always being a controversy with people about the tactics with which he advertises his products. In 1995 the company became it best at stirring up controversies and protest, after previous criticisms and protest about its adverts strategies it went ahead to stage a child campaign many considered shocking and “evocative of child pornography” by the American family association. The campaign was photographed by Steven Meisel (who also photographed Madonna’s controversial sex book in 1992). That campaign of 1995 has since then ...

Introduction

Based on research, it is clear that the story of wine is intensely tangled with the story of human history. Over the years, human beings used to take wine on different occasions. Historically, wine was fermented in order for people to drink it after it was ripe. Grapes are said to be the first of the common fruits that were used to make wine. However, ancient people came with different ideas of perfecting wine. It became popular over the years and persons came with different inventions on how to create wine. Today, wine is among the most popular brands ...

Business Planning

Food industry is one of the largest and most lucrative industries of the world in terms of revenue recognition and size, and the industry is booming in almost every part of the world. Though, restaurant industry is one of the largest industries of the world, but still there is a huge gap among the utilization of this particular industry (Abrams, 2004). Developed countries like the United States, United Kingdom (UK), Germany and others are some of the largest countries of the world in terms of effectiveness and power. However, other parts of the countries like Asian region are very attractive ...

There are indicators in global studies showing that organizations are undergoing different challenges in the quest to become multinational. Varying aspects of institutional based and resource based views extensively determine the way an organization will conduct its business transactions and activities. Among these activities is the development of much more efficient supply chain networks which have the ability to meet the demands of the new market. The failure to take on this analysis has always been the main reason behind companies’ failure, though this fact is always realized when it is too late.
The main problem focus is ...

Project Title

Draft 1 (10/11/2014)
Impact of Mergers and Acquisitions on Operating Performance: a Case Study of UK
Literature Review
There could be multiple reasons of M&A, but the main reasons of merger and acquisition could be acquiring the brands, market access and the knowledge of the market. M&A can cover The possible loss in the company's image or product services. Merger and acquisition is one of the reasons to cover the business financial losses. The increase of foreign companies in mergers and acquisition is that these companies have the ability and power to expand the deals. Mergers and ...

The concept of providing membership to the users and giving them additional benefits is very old. Many companies have tried it with great success. This concept is also being used in the airlines industry. One example of this trend is Jet Blue. The company gives “TrueBlue” points to its customers who have spent $1000 or more on flights during a year using the services of Jet Blue. The reward program allows the customers to continue accumulating the points and they can later redeem six points for one eligible dollar. They have also offered family pooling of points and the customers ...

As Evidenced in Wal-Mart and Starbucks

Introduction
- Conformity to consumption trend
- Soft-sell and hard-sell: advertising
- Country of Origin: global belonging
- “Good impression”
- Social prestige - CVI

Conclusion

Introduction:
When it comes to looking into and discussing how Wal-Mart should change their policies to increase their standing within the Global Consumer Culture Positioning (GCCP), few concepts have been developed and employed successfully. Globalization, an important concept in the business world and competitive market, is all about the combination and assimilation of local cultures as they compare to the masses, not the cultures individually. According to the ...

Introduction

Counterfactual thinking has been defined as the thought of events or occurrence of something that never occurred. Counterfactual thinking is a subject that has been discussed by many psychologists. This is the reason why there have been numerous researches that have been conducted about the subject. The first pioneers of the study of counterfactual thinking were Amos Tversky and Daniel Kahneman. This happened in 1982 where they wanted to show that people in the world tend to think about the “if only” of some certain events in their lives. There are positive feedbacks from the numerous researches conducted about the ...

Branding is a phenomenon that had its origins the ancient times at various parts of the world. An analysis of the literature of branding shows clearly, how branding is useful in conveying product information to its stakeholders, and how useful it is in attracting customer attention. Various researchers have investigated the benefits of branding both from a company’s perspective, and customers’ perspective (Keller, 1993). There exist myriad amount of papers that discuss how branding paves way for product differentiation, how a good branding strategy impacts customer perception, and how it influences customer willingness or preference to purchase a product when other products ...

Sneakers are perceived to have the darkest history in the footwear industry. Particularly because sneaker designs that were manufactured and invented many years ago have gained favour in the modern day, particularly the platform sneakers (Schiavone, 2014). With the modern day trends regarding sneakers, it is imperative to note that the manufacture of the differing sneaker designs is continually instigated each and every year. With this rate, it is becoming increasingly difficult to establish a design that will be launched subsequently. The aforementioned makes it even harder for one to establish the stance of sneaker products in the coming 20 ...

Literature Review

(Name of the Writer)

Summary

The literature review covers the challenge faced by McDonalds in the increasing opposition to its marketing its products to children and the image of its food products being unhealthy. The research objective is to find solutions for the company to implement so that it can change this perception about the company and reduce opposition to its business practices.

Section 1: Business Problem and Research Objectives

McDonald's Corp. is in the business of running a fast food chain, one of the largest worldwide. It serves fast food like burgers and French fries to people from all age groups and has a chain of over 30, ...

BUSINESS OPPORTUNITY EVALUATION

Business Opportunity Evaluation
Introduction
Entrepreneurs are always surrounded with different types of ideas every moment. However, it is important for them to recognize ideas that can be converted into real business opportunity. Entrepreneurs should evaluate the commercial viability of the idea before execution of the idea into the market. There are various factors that impacts feasibility of the business opportunity in target market such as identification of the gaps existing in the market, competition level, requirements of the target customers, consumer buying behavior with regard to identified product or service, purchasing power of the target market, and ...

Please type your name here

Please type your College name here
Introduction
I am studying cultural tourism in the Middle East because I want to understand the various perspectives of the eastern tourist in order to help my readers learn the right concepts of the Middle East culture. According to the Minister of Foreign Trade Sheikha Lubna al Qasimi, tourists visiting UAE for cultural reasons are crucial for the UAE economy because the spending by such cultural tourists is more when compared to other tourists’ spots like beaches etc. It is believed that cultural tourists are key contributors to the economic development ...

Introduction

The essence of effective and efficient leadership and governance is one of the emerging aspects that are compelling organizations to embrace such strategies to achieve a competitive advantage (Bai, 2004). The increase on capital markets competition plus the demand on different markets based issues are some of the major factors forcing corporations to develop effective and efficient strategies on positioning their corporations in global competitive position. This depicts need to ensure corporate governance forms a critical entity in relation to defining the competitiveness of the organization.
Through conducting a detailed literature review on corporate governance, the paper seeks to offer a clear ...

Chapter 6

According to chapter six of the book referenced in the end, the main target that it strived to achieve was to show how marketing communication affects brand equality. The chapter focused on a number of things that are connected and related to marketing communication. There were some changes in the new media environment that affected the marketing communications that were currently operational. The changes that marketing communications made included creating awareness of brands, they linked points-of-parity and points-of-difference associations to the brand in consumers’ memories, they elicited positive brand judgments or feelings and they facilitated a stronger consumer-brand connection and resonance. ...

Literature Review: How to Build Salesperson’s Loyalty for the 787 Dreamliner

According to the Canadian Professional Sales Association (2012), building salesperson's loyalty requires one to understand his or her salespersons. The primary qualities that a manager needs to understand in salespersons include empathy, responsibility, optimism, ego-drive, and focus. It is by understanding the above qualities that a manager will be able to know the ability of a sales person to react accurately to the behavior and emotions of customers. Additionally, the manager will be able to know the ability of a sales person to identify other people's feelings and frustrations, listening skills, curiosity, and the establishment of good rapport.
Palmatier, Scheer, & Steenkamp (2007), ...

- Introduction
Return on investments (ROI) is one of the most crucial calculations that organizations’ management need to make as a way of ensuring that their businesses have a long-term viability. Thus, it is becoming crucial for businesses not only to identify their operations profitability but also to measure the efficiency of their investments in providing a return. However, the metric’s application varies with different business types, and that forms the objective of this study in establishing the various ROI standards that are applied by companies with a focus on the service oriented businesses. (Vinci, 2010) In that respect, the analysis ...

04, 04, 2014

1.0 Literature Review
1.1 Introduction
Currently, there is a lot of dynamism in the market and businesses need to continually adjust their operations to remain relevant and extend into new markets. Globalization has come with stiff competition, which requires that organizations engage a lot of creativity and flexibility in adapting to the changes in the market arena. Among the most critical areas to observe, outbound logistics and customer service stand central and need to be adequately considered by any all firms aiming at better performance. This paper gives more insights on these critical issues and applies them in the ...

1.0 Introduction to E-Commerce Literature Review
E-commerce is the utilization of electronic means and technologies to conduct commerce (sale, purchase, transfer or exchange of products, services or information). It began in the year 1995, and since then e-commerce has been characterized by a steady growth in the United States from zero to £362 billion retail, travel and media business and a £4.1 trillion business-to-business juggernaut. It is bringing out enormous changes in business firms, markets and consumer behaviour (Awad, 2002, p. 25).
1.1 Success of E-commerce/e-tailing
There are several technologies that facilitate e-commerce, which have immensely contributed to ...

English

My major is economics. Economics is a long debated topic as it is treated as both a social science as well as science. Economics is called as social science when it studies behaviour of groups, organizations and individuals where they can manage the use of scarce resources to produce some valuable thing. It's important to understand that economics isn't future telling. If we will consider an economic model to a point to predict future, then we will definitely fail. The meaning of economics is to establish the better source for growth.
My thesis statement is just one line, I don’t ...

Thesis Statement

Introduction
In the recent economic times, the advanced technology has been able to facilitate innovative online business platform where consumers can easily purchase products over the internet. However, this has developed various impacts with regards to the economy due to the increased online shopping by a majority of the modern consumer. It is believed that online shopping will continue to present tremendous impacts to the economy due to its acceptance by the majority of consumers in the global markets. This study will therefore, seek to reveal the impacts of online shopping to the economy by taking an in depth ...

Health promotion is the science or art that enables people to discover the synergies between optimal health and their core passions, thus enhancing their motivation to achieve good health and assisting them in changing their lives so as to move towards an optimal health status. Therefore, in other words, health promotion can be further explained to be the process that enables individuals to increase control over their health status and its determinants, and ultimately improving on their health. Generally, optimal health is perceived to be the dynamic balance of physical, spiritual, social and intellectual health. Consequently, various life changes ...

A Very Brief History of Franchising

Most of the historians consider that the concept of franchising started in the middle ages, at the time when the feudal aristocrats have started to sell the rights of collecting taxes and operating markets to others on their behalf. This is however representing franchising as a political activity instead of the business activity. Moreover, according to some historians the very first example of the franchising indicating a method of conducting business is traced back in the mid nineteenth century in Germany where the contact was made with the tavern/bar owners in order to sell beer entirely in taverns. But, in the ...

A catalogue is a publication of a list or record, of items for sale or courses at a university that are systematically arranged and include descriptive material. A book catalogue therefore is something that contains a list or a record of items. The major difference between the three catalogues is that they represent different audience in the market- commercial catalogue targets the buyers, university catalogue targets the students, and independent press catalogue targets authors in need of publishing. The difference between the independent press, university and commercial catalogue is that commercial catalogue deals with advertisement of items on sale and describes all the features ...

Youths worldwide face a lot of challenges during their transition from childhood to adulthood. Factors affecting transition in youths are family ties, financial instability, individual behavior and future responsibilities (Stein, 2006). Preceding research has indicated that most adolescent detach from their families to live an independent life. This research aims at investigating the fundamentals given to the youths in the assisted living arrangement. It also seeks to explore the efficiency and effectiveness of programs that seek to help youths acquire a form of living. In this study, an evaluation of different facilities and the regulations guiding them will be analyzed. Various ...

Smart grids in the electricity sector are seen to be effective and reliable solution to the challenges that often face the industry. The electricity industry, over the past decades, has faced numerous challenges ranging from energy inefficiency, lack of privacy, to insecurity. The sector has seen increase in the number of electricity users, arrival of prosumers in the economy, energy efficiency becoming a necessity, and improvement in the supply of security across the globe. Information Technology solutions and equipment manufacturers are awaiting governments to invest on smart grids, as it is a sure way of realizing success in the energy sector ( ...

A Twitter Literature Review

TWEET FOR MORE THAN JUST GOSSIP
Twitter is a widely recognized “microblogging” social networking site developed by Jack Dorsey and founded by him, Evan Williams and Biz Stone in 2006 through the startup company Obvious (Grossman, 2009). Use and interface is very simple with people answering the question “What are you doing?” in 140 characters or less. The site is arranged in such a way that the person can see what his/her friends (i.e. people followed by the person, termed as “following/s”) are also posting. Twitter also popularized the word and use of “hash tag”, which uses the number sign (#) ...

Introduction

In Consumption and Cosmopolitanism: Practicing Modernity at the Second-Hand Marketplace in Nuku’alofa, Tonga, and Niko Besnier argues that it is possible for anyone to assert or articulate a modern self or enact modernity, not just wealthy elites or high ranking individuals in the society.
The fea markets attract types of customers across all genders. Women particularly love these markets since they can modern clothes for example that place them at par with their counterparts from more developed nations. In the market traditional gender restrictions are put away. Everybody irrespective of their gender is free to acquire anything that ...

Corporatism Literature Review

Introduction
The idea of corporatism has contributed to the formation of political or social groups based on activities and ideas such as business, labor, and science, military and ethnic (Ammous 2011). Most of these groups are usually industrial and professional, which have a control over the members in the group within its jurisdiction. The history of corporatism has been defined by political ideas that are backed by social and economic forces. This study reviews the literature on corporatism and whether the strategies it uses creates a framework that brings success to the economy. It also gives an outlook on the ...

Carter Sickels novel, The Evening hour, revolves around the devastation of the West Virginia landscape as well as that of the local communities. The main character in the story is twenty-seven year old Cole Freeman who works as an aide in a nursing home. He also indulges in the sale of illegal drugs, which he either steals or buys from the local elderly population in the nursing home. It portrays several aspects of drug abuse in any given community, which includes its causes and effects in the society.
The novel portrays poverty as one of the major factors that ...

The Four Seasons Hotels is a chain of hotels with an international presence in major cities of the world. The hotels target various hoteliers through a comprehensive provision of services that range from hotel meals, accommodations, conferences, meetings and seminars, catering services, parties, among other hotelier products.
This Literature Review focuses on six branches, which include Dublin, Sydney, Singapore, Istanbul, Jakarta and Milano. All the mentioned hotels are either located in the Middle East or Europe. These listed continents have a robust economy that might not wallow to changes in the world economic climate. I am going to analyse how the ...

There has been a proliferation of online business dealing with different products. Ranging from online books to items like vehicles, the online business is gaining pace over time. This is fuelled by the need for convenience by consumers. The ability to purchase something from the comfort of one’s home is very alluring. As such, it is important to unearth the place of online retail in various sectors around the globe. More precisely, the knowledge of the online fashion retail business in the United Kingdom is of importance. Therefore, this paper will highlight the place of online fashion retail in ...

Social media is the means of interactions among individuals through which they develop, share and exchange ideas and information in virtue networks and families. As it continues getting popular, it has become a reliable way of connecting with customers as well as fans in various companies. Therefore, it is an extremely significant tool for marketing. Social media has had extensive impact to marketing in the sports industry. There are various reasons that make it crucial and paramount requirement in the sports industry. Most teams and sports leagues have taken the idea keenly and have implemented it as a method to connect ...

Introduction

Effectiveness of E-marketing
The aim of this work based learning is to unfold the effectiveness of the e-marketing for the non-profit making organization in the United Kingdom. To begin with, it is important to note that Non-profit making organizations are organizations which provide goods and services to the consumers without the aim of making profit. The research paper shall review some of the existing literatures concerning e-marketing and its effectiveness to the non-profit organizations in U.K. Some of the areas of to be discussed include: effective website design and layout, its influence on consumer behaviour, how it improves ...

Statement of originality

This research paper have been written by (insert your name). I am therefore requesting you kindly and humbly not to copy any part, distribute, transmit or store any part or all parts without the permission of the author as this shall lead to serious consequences.

Acknowledgement

I would like to take this opportunity to appreciate------- for ensuring that this work becomes successful. I would also like to acknowledge our almighty for giving me health and protecting me during the entire process as I write this research paper. Not to forget my teachers who instilled relevant knowledge and skills in me ...

Several businesses have been adopting the use of social media. Professionals view social media as an initiative that can undertake to increase the interest of individuals on particular products or services. In the recent past, the web and internet have brought about considerable changes in business and culture. Several investors in India have been up to the task in implementing new technologies in marketing of their products and services (Pande, 2008, 17, 22, pp. 96-100). The most promiscuous utilities majorly used in the marketing of these products and serves include Blogs, Facebook and Twitter.
The social media is ...

The use of social interactions at the workplace has taken a new turn. With the introduction of digital online societies like Facebook, twitter among others, people are now able to find their friends on their work desk. This has brought about a new form of challenge to the management as they grapple to counter the problem.
Many research studies have revealed that the introduction of the social interactions at the work place has dire consequences on the work output. Many employees spend more time chatting and socializing with their friends and relatives at the expense of doing their designated duties. ...

Introduction

Reality TV shows such as American Idol and the Bachelorette are amongst the top rated shows which attract the youth. The reason of appeal maybe accredited to the satisfaction consumers achieve by watching these shows as they relate and identify with these depictions. Marketers often use advertisements during these shows (such as the Coke can in the American Idol show) to promote their brands on a channel being highly viewed by the consumers. People engage in different behaviors when they are about to purchase a product and their consumption behavior is often affected by the advertisements, promotional deals, price, the packaging ...

Angola’s economy is ranked at number 160 as the freest economy as per the current index. The economic freedom of this African country has a score of 46.7. Currently, this score has improved by a point of 0.5 which is attributed to improved government performance in terms of spending, business and human workforce. Even throughout of the 46 sub-Saharan African countries, Angola comes number 38, its score is still low compared to other world and African economies. Angola’s economic freedom is being undermined by corruption political interference especially on judicial affairs. Oil and diamond dependency for revenue by the ...

Dubai and other countries found in the gulf region are among the countries that were affected by the global financial crises that took place in the year 2008(Zaki, 2012). According to Zaki, Dubai is one of the countries that have managed to eliminate the negative effects of the word recession. This can be confirmed from the fact that recovery in the real estate investment has been witnessed. Many people have started investing in real estate’s as before. The demand for houses in Dubai has increased and this is what has facilitated the motivation to engage in investment ...

No matter where one lives, financial capability is a vital life skill for the modern world. It is true that an ability to deal with money effectively has always been important, particularly since the end of the bartering age, this skill is especially important given the global reach of the marketplace. It is easy for people who live in the developed nations to forget about those who live outside their sphere, but if people who live in the developing world are to gain something of an equal footing, as far as the movement toward a more equitable standard of living progresses. ...

How has the current economic environment and the financial crisis of 2008 affected the real estate market in Dubai

It is now beyond doubt that Dubai and the entire Gulf region were affected by the global financial crisis of 2008. However Dubai has now managed to come back from the negative impact of the recession. This has translated into a recovery of the real estate market beginning the year 2010. Demand for properties has been on the rise as the economy began reviving and more employment opportunities being created. The point of concern in this paper is to review several literature materials in relation to the extent in which the market has been affected by the recent economic situation ...

Literature Review:

The Global Financial Crisis took over the global economy in July 2007 due to the credit crunch, particularly when US investors lost confidence in the value of sub-prime mortgages thereby causing a liquidity crisis. As a result, the US FEDERAL BANK invested large amounts of funds into financial markets. The crisis had worsened by September 2008 with global stock markets crashing and becoming extremely volatile (Eves, 2010). The housing sector of the US saw majority of home owners, who had drawn out sub-prime loans, unable to make their mortgage repayments. With values of homes dropping sharply, the borrowers were left with ...

Introduction

MacLean’s is a weekly Canadian magazine published by MacLean hunter. It is one of three Canadian magazines, which posted double digit contribution growth in the previous six months. Magazine subscription of MacLean’s is provided by magazine express Inc. The publisher of the magazine is editions Rogers’s media. MacLean’s magazine has a cover price of $278.46 and a sale price of $114.99. It brings readers news raging from technology to business, health matters, entertainment, education and sports. MacLean’s magazine covers what is important to its readers intelligently and sufficiently and at a fair price. Readers of the magazine can ...

THE ACQUISITION OF CADBURY PLC BY KRAFT FOOD CORPORATION

Literature Review on Mergers and Acquisitions

Mergers and Acquisitions entail the joining of independent firms to form a single entity (DePamphilis, 2011). According to Calandro (2009), Mergers and/or acquisitions can be hostile or friendly depending on the type of outcome. For instance, mergers can involve firms of equal sizes while at times, one firm may dominate its equivalent. Mergers can be differentiated from acquisitions in the sense that mergers are thought of being the amalgamation between firms of equally the same resources or size. Similarly, the amalgamation between firms of different sizes i.e. one firm being smaller than the other ...

Service Product Marketing: Place, Promotion

Place is one of the most essential tools of marketing. For the service industry, place becomes an indispensable tool of marketing cannot be understated. In essence, services are intangible hence the need to emphasize where the services are found. This makes place as one of the Ps of marketing to pay a central role in the marketing process. Many service based organizations use place marketing mix tool for advertising and public relations purpose in order to boost sales of their products.
Advertising for service-based organizations mostly relies on the Place as a tool for marketing. Whereas products can easily be ...

1. Marketing Managers are very important part of any organization. Their job starts from the development of products, identifying target market, define pricing strategy, advertisement management, operation management, product sale to after sales services. They work to keep organization as well as customers satisfied from their performance as both are interrelated. Their tasks and responsibilities vary depending upon the type of organization and nature of job. If product is new to the market, they are the one who create awareness about the product and generate demand in the market. They develop planning strategy for organization after collecting information through ...

Operations Management

An organization is a collection of people, procedures and systems brought together with an intention to make profit or any other objective that might be set aside. For an organization to achieve its goals and objectives, prudent operation management is paramount. Operation management is the act of controlling and supervising the operations in the organization. In this area of management, clear structures and line of operations are put in places for effective management. The channel of reporting is created within the organization to minimize conflict of interest while on duties. A contact center is an organization formed to give contact ...

Introduction
The music business industry makes it possible for the produced work to reach the end users. This is done by selling the compositions recordings and performances of the music. Once an individual has done a piece of music, he signs a contract with a recording company which helps him/her to put the music in a format that can be accessed by the consumers. Once the recording is done, there is need to have the piece of work reach the consumers. The songs are placed in CDs or in MP3 format so that the customers can play them using their computers or ...

How can content marketing on social media channels be used in order to increase the level of customer engagement for the UK fitness industry?

Introduction
Social media channels represent the new phenomenon, that has forced industries to change their attitude to marketing strategies, brand awareness, and customer engagement. The social media channels today pose certain threats to the traditional advertising, which treats the customers as a homogeneous crowd . In this extent, the social media channels are highly personalized presenting the versatile and verified social media content to the targeted audience.
The marketing specialists are always in constant search of ...

ABSTRACT

The businesses today have identified the need to focus more on customer and the key to retain customer is through development of customer relations. CRM or customer relationship management is based on the idea that loyal customers are profitable for the company. The loyalty has been identified by several researchers to be linked to the level of satisfaction of customers. Organizations require attracting the customers, developing relations so that satisfaction is ensured and retain customers by maintaining the relations. Due to intense rivalry and competition, businesses require focusing on building stronger customer base by promoting goodwill and providing them ...