Products Literature Reviews Samples For Students

The Four Seasons Hotels is a chain of hotels with an international presence in major cities of the world. The hotels target various hoteliers through a comprehensive provision of services that range from hotel meals, accommodations, conferences, meetings and seminars, catering services, parties, among other hotelier products. In this paper we shall look at six specific examples of the branches which include Dublin, Sydney, Singapore, Istanbul, Jakarta and Milano. It is illustrative to note that all the mentioned hotels are located in the Middle East or Europe. These continents form the list of continents believed to have a robust economy that may ...

Advertising is the main resource to business since it allows businesses or organizations the chance to reach or connect with its customers. Moreover, it avails other opportunities of gaining new customers. Through advertising, an organization may raise its market share. Nonetheless, large base of customers determines the market share a company owns. This is the reason effective advertising planning and implementation or executions are important (Berger & Mitchell, 2009).
Many factors can make advertising effective. An effective advertising execution plan has several key components, and every component serves a purpose within the smooth operation or functioning of advertising strategies.
Properly ...

Abstract

The principal objective of this paper is to demonstrate how neuromarketing has evolved to become one of the best forms of marketing in the modern world. Analysis will be laid on how this type of marketing has proved to be more effective than the traditional form of marketing. A brief overview provides a summary of the neuromarketing strategy which mainly focuses on the scientific processes that are used to study the behavior of the human brain in relation to promotional strategies used by various firms. This is compared to the traditional marketing methods and a clear analysis is brought out on ...

Introduction:

Computer software is a non-tangible component of the computer. It is a collection of scripts, codes and files required to perform a specified task. Software may be developed to perform one task or a collection of related tasks. It needs to be tailored to fulfill the requirements of the end user. A systematic framework is required to develop software without any glitches, user friendly and bug free. The process of developing software involves five phases and is referred to as the Software Development Lifecycle (SDLC). Technically, Software Development Lifecycle is a framework in which the tasks to be performed at each step are defined. ...

Introduction

Ishikawa is ranked among the quality gurus. He played a significant role in introducing and improving quality controls in Japan’s industries immediately after World War II. He emphasized that customers were the core reason why businesses existed and should therefore be provided with quality products and follow up be done to ensure that they get satisfaction from those products (GURU GUIDE, 2010). He is also famed for coming up with the fish bone cause and effect diagram and the quality circle.

Background

Kaoru Ishikawa was born in 1915 in Tokyo as the oldest son in a household that had eight children. ...

[Institution Title]
- INTRODUCTION
Taiwan is a beautiful island located at the western part of the Pacific Ocean. It is easy to access from other cities and within 1-3 hours with airplane rides from Hong Kong, Shanghai, Tokyo, Seoul, Peking and Tokyo. Apart from its beautiful scenery, Taiwan also has diverse culture and gourmet. The Taiwanese government is highly active and heavily motivated for promoting development of leisure and tourism industry.
Accommodation for tourists is the most important and basic need for them. Therefore, hotel management and development has become a crucial issue in the hotel industry (Wang. ...

Literature Review:

Reverse Logistics has been gaining importance of all sorts of businesses all across the globe. Tremendous research activities are coming up daily, suggesting new frameworks and models suitable for each business type and situation. Warehousing and Reverse Logistics are important to each other as they are in the direct relationship. The major issues in this regard are the lesser dedicated space for the returned items, too much paper work involved in getting the items back to the warehouse and from the warehouse to the production units, too much extensive process for tracking the reasons of return to the warehouse, ...

There are indicators in global studies showing that organizations are undergoing different challenges in the quest to become multinational. Varying aspects of institutional based and resource based views extensively determine the way an organization will conduct its business transactions and activities. Among these activities is the development of much more efficient supply chain networks which have the ability to meet the demands of the new market. The failure to take on this analysis has always been the main reason behind companies’ failure, though this fact is always realized when it is too late.
The main problem focus is ...

The National Bank of Pakistan is the country’s first bank that was established in 1949 as an absolute government bank (NBP, 2014). Until the development of the State Bank of Pakistan, the National Bank of Pakistan operated as the central regulatory bank of the government. The opening branch, which is currently the principal office, is located in Karachi.
The bank offers public sector services as well as commercial banking services, despite it being wholly government-owned. Over the years, the bank has created a variety of products that are crucial for progress and that accommodate the different needs of ...

Introduction:

Moreover, the process of Green Supply may as well be considered as the practice of monitoring and enhancing environmental performance alongside the supply chain. Incorporating environmental awareness into the supply chain management, entails product design, viable raw-material sourcing and selection, efficient manufacturing processes, distribution of the final produce to the consumer as well as post-life product management, particularly after product use (Emmett & Sood, 2010).

Responsible production and consumption:

Greening the Supply Chain and Globalization:
In the modern market domains, globalization improves the opportunities for buyers in products’ acquisition. As buyers elevate their focus on environmental improvements, this in turn enhances the supplier ...

Green supply chain management

Green or sustainable supply chain management. According to Ageron et al. (2011), green supply chain management is the transparent, strategic, integration and achievement of an organization’s social, environmental, and economic objectives in the systematic coordination of key inter-organization business performance of the firm and its supply chain partners. Ageron et al. (2011) argue that helping other players in the chain is an important as other players will understand the importance of resolving the environmental and social problems. Supporting each member in the supply chain is, therefore, important in any supply chain as all members of the chain will ...

Branding is a phenomenon that had its origins the ancient times at various parts of the world. An analysis of the literature of branding shows clearly, how branding is useful in conveying product information to its stakeholders, and how useful it is in attracting customer attention. Various researchers have investigated the benefits of branding both from a company’s perspective, and customers’ perspective (Keller, 1993). There exist myriad amount of papers that discuss how branding paves way for product differentiation, how a good branding strategy impacts customer perception, and how it influences customer willingness or preference to purchase a product when other products ...

Abstract

As the majority of the people are becoming more aware of the adverse effects of petroleum-based products consumption and of the continued diminishing of natural fuel oil reserves all over the world, the search for more environmentally friendly and renewable substitute is becoming the focus of many studies. Such substitute products include the soybean-based adhesives, and soybean-based adhesive bonded wood composites and particle boards. In this study, a “literature review” was conducted in order to identify the many issues associated with the search for a replacement for petroleum-based adhesives. Accordingly, the issues identified are (1) environmental friendliness, such as the biodegradability ...

04, 04, 2014

1.0 Literature Review
1.1 Introduction
Currently, there is a lot of dynamism in the market and businesses need to continually adjust their operations to remain relevant and extend into new markets. Globalization has come with stiff competition, which requires that organizations engage a lot of creativity and flexibility in adapting to the changes in the market arena. Among the most critical areas to observe, outbound logistics and customer service stand central and need to be adequately considered by any all firms aiming at better performance. This paper gives more insights on these critical issues and applies them in the ...

1.0 Introduction to E-Commerce Literature Review
E-commerce is the utilization of electronic means and technologies to conduct commerce (sale, purchase, transfer or exchange of products, services or information). It began in the year 1995, and since then e-commerce has been characterized by a steady growth in the United States from zero to £362 billion retail, travel and media business and a £4.1 trillion business-to-business juggernaut. It is bringing out enormous changes in business firms, markets and consumer behaviour (Awad, 2002, p. 25).
1.1 Success of E-commerce/e-tailing
There are several technologies that facilitate e-commerce, which have immensely contributed to ...

English

My major is economics. Economics is a long debated topic as it is treated as both a social science as well as science. Economics is called as social science when it studies behaviour of groups, organizations and individuals where they can manage the use of scarce resources to produce some valuable thing. It's important to understand that economics isn't future telling. If we will consider an economic model to a point to predict future, then we will definitely fail. The meaning of economics is to establish the better source for growth.
My thesis statement is just one line, I don’t ...

The book, The Abolition of Man by C.S. Lewis aims at explaining the manner in which science and advancements affect the relationship between man and nature. He does so even though the book is meant to be used for teaching English student in the upper Although Lewis supports the developments that are products to scientific innovations, he disapproves some of the values that are products of scientific developments. He refers to issues of morality in relation to science and thus, this essay focuses on the positive and adverse effect of scientific advancement on man as Lewis notes that “Each ...

Applying the precautionary principle to consumer household cleaning product

Development.
Summary
Precautionary principle, which can be summarized as when an activity raises the threat of harm to human and the environment, preventive actions should be taken even if some cause and effect relationship are not fully established scientifically, is the common principle used to guide in managing scientific uncertainty in ingredient safety assessment (Cara , 2011). The available registered disinfectants in the consumer market are quaternary ammonium, sodium hypochlorite and Triclosan. However, there is a possibility of existence of the relation between these disinfectants and human health and environmental issues.
Triclosan is a spectrum anti-microbial found in anti-bacterial ...

A Very Brief History of Franchising

Most of the historians consider that the concept of franchising started in the middle ages, at the time when the feudal aristocrats have started to sell the rights of collecting taxes and operating markets to others on their behalf. This is however representing franchising as a political activity instead of the business activity. Moreover, according to some historians the very first example of the franchising indicating a method of conducting business is traced back in the mid nineteenth century in Germany where the contact was made with the tavern/bar owners in order to sell beer entirely in taverns. But, in the ...

Life cycle analysis may also be referred as life cycle assessment. It may be defined as a systematic tool or technique that evaluates the environmental aspects of a product as it gradually moves through all its stages of the life cycle. This implies the development from raw material extraction, through to the processing of the raw materials, manufacture of the final product, distribution of these products, their use, the repairs done to them and the maintenance that they require and lastly its disposal or recycling. The main importance of the LCA process is to reduce the environmental impacts of the products ...

Executive Summary

There have been many proven supply chain management models that preoccupied the minds of manufacturing plant owners since the dawn of the industrial age. There is the traditional way and there is also various specialized way of supply chain system management. In this paper, the author delves on the Build to Order (BTO) model of managing a supply chain as opposed to the traditional one, focusing on the possible upcoming trends on the industries that rely on this production scheme, and on the future of the Build to Order supply chain system management as a whole. A thorough investigation in the ...

Abstract

This paper seeks to explain the views by the various literatures about the value of information. Information as seen exhibits some characteristics which include expandable, compressible, substitutable, transportable and diffusible and as such this paper will explain the characteristics of information. Information in the economy is considered a distinctive good and its unique features can be seen in the basic consideration of costs. The paper will explain the explain information as an economic good and the paradoxes that are brought about by the analysis of the economy. Also information services are regarded as a public good as most of its qualities ...

The Four Seasons Hotels is a chain of hotels with an international presence in major cities of the world. The hotels target various hoteliers through a comprehensive provision of services that range from hotel meals, accommodations, conferences, meetings and seminars, catering services, parties, among other hotelier products.
This Literature Review focuses on six branches, which include Dublin, Sydney, Singapore, Istanbul, Jakarta and Milano. All the mentioned hotels are either located in the Middle East or Europe. These listed continents have a robust economy that might not wallow to changes in the world economic climate. I am going to analyse how the ...

Requirement for the Manufacture of Drugs concerning Public Safety

Abstract
The study will focus on pharmaceutical companies’ standard operation procedures. More in depth, the study will determine if cleaning validation and verification is a successful way to keep the quality of manufactured drugs at a high standard. The importance of the validation of a sterilization process will be examined. The study will list reasons for validation of sterilization through a set of regulatory expectations put in place by the FDA.
The regulatory expectations of the FDA will support the methods and analysis used to conduct this study. The study will also examine the success and failure of cleaning validation through ...

Introduction

Pharmaceutical companies should create and follow a standard operating procedure by implementing a cleaning validation to ensure future patient safety. Validation has received great attention by the FDA in recent inspections. Manufacturers must validate their cleaning process to ensure compliance with GMP regulations 1. One of the main keys in the manufacturing of dosage formulation is to develop cleaning procedures that will remove all types of residues from the equipment and containers. The goal of Cleaning Validation is to ensure effectiveness in cleaning equipment, and to prevent pollution and cross contamination of drug products to ensure the quality, safety; efficacy and ...

Statement of originality

This research paper have been written by (insert your name). I am therefore requesting you kindly and humbly not to copy any part, distribute, transmit or store any part or all parts without the permission of the author as this shall lead to serious consequences.

Acknowledgement

I would like to take this opportunity to appreciate------- for ensuring that this work becomes successful. I would also like to acknowledge our almighty for giving me health and protecting me during the entire process as I write this research paper. Not to forget my teachers who instilled relevant knowledge and skills in me ...

Recycling is the process of making use of a product more than once in its life cycle before final disposal. This means that a product is used and then after the use, it is treated in one way or another to enable its reuse. Recycling is very important since it allows for reduced initial product which would have resulted in increased resource use and exploitation. From this perspective, it helps in economizing on resources and ensuring proper exploitation. Closely related to this is environmental conservation associated with recycling. From statistics, recycling helps in ensuring that the environment is conserved and less ...

Several businesses have been adopting the use of social media. Professionals view social media as an initiative that can undertake to increase the interest of individuals on particular products or services. In the recent past, the web and internet have brought about considerable changes in business and culture. Several investors in India have been up to the task in implementing new technologies in marketing of their products and services (Pande, 2008, 17, 22, pp. 96-100). The most promiscuous utilities majorly used in the marketing of these products and serves include Blogs, Facebook and Twitter.
The social media is ...

Introduction

Reality TV shows such as American Idol and the Bachelorette are amongst the top rated shows which attract the youth. The reason of appeal maybe accredited to the satisfaction consumers achieve by watching these shows as they relate and identify with these depictions. Marketers often use advertisements during these shows (such as the Coke can in the American Idol show) to promote their brands on a channel being highly viewed by the consumers. People engage in different behaviors when they are about to purchase a product and their consumption behavior is often affected by the advertisements, promotional deals, price, the packaging ...

Angola’s economy is ranked at number 160 as the freest economy as per the current index. The economic freedom of this African country has a score of 46.7. Currently, this score has improved by a point of 0.5 which is attributed to improved government performance in terms of spending, business and human workforce. Even throughout of the 46 sub-Saharan African countries, Angola comes number 38, its score is still low compared to other world and African economies. Angola’s economic freedom is being undermined by corruption political interference especially on judicial affairs. Oil and diamond dependency for revenue by the ...

Literature Review: Construction Waste Management

The two articles being reviewed in this paper are: a) Multi-Attribute Decision Making in Choosing Suitable Construction Waste Management Methods , and b) A Framework for Managing Construction Demolition Waste: Economic determinants of recycling , both addressing the decision making process in construction waste material management.

Zhang and Li primarily address the topic of scientific methods that can be used to measure variables that affect effective decision making in the efficient disposal of construction waste. The authors highlight that as populations and economies grow, a city’s real estate needs expand too. In such cases, construction of buildings and infrastructural facilities also rise in ...

Introduction

Economists most often use elasticity to measure the variation of variables like price, demand and supply of certain categories of products. By managers having the knowledge about the price elasticity of demand for the company’s products and the factors which influence it, this will offer them a great competitive advantage and this will lead to increased profits and market share (Genchev & Yarkov, 2010). Price elasticity of demand is defined as a measure of the rate of response of the quantity demanded due to a change in price. The formula to calculate this is: give as Price elasticity of demand = Proportionate ...

Service Product Marketing: Place, Promotion

Place is one of the most essential tools of marketing. For the service industry, place becomes an indispensable tool of marketing cannot be understated. In essence, services are intangible hence the need to emphasize where the services are found. This makes place as one of the Ps of marketing to pay a central role in the marketing process. Many service based organizations use place marketing mix tool for advertising and public relations purpose in order to boost sales of their products.
Advertising for service-based organizations mostly relies on the Place as a tool for marketing. Whereas products can easily be ...

Factors that Influence Purchasing Relationship in Automobile Industry of China

Introduction
The USA, Western Europe, and Japan markets for the automobiles are almost stagnating causing an increased attention and concern to the world automotive industry. They have turned their interest in China market for cars. This is associated with the fast growing economy in China unlike that of European nations and the USA. The Chinese market for cars is indeed the turning point for all auto companies. The environment is conducive to start production in China to supply the potential markets and then export from there to other world markets. This literature will focus on the purchasing relationship in ...

2.0 Introduction
As identified in the first chapter of the dissertation, this study will seek to examine the elements of luxury goods positioning and branding. This will aim at examining the cultural settings in purchasing these luxury products in the British and Kazakhstani contexts. This literature review will analyse authoritative sources and ground-breaking definitions that relate to core concepts and theories in the area of luxury fashion and branding.
2.1 Positioning Strategies for Luxury Brands
“Brand vision and the culture, personality relationships and presentation are key components of corporate branding that builds brand identity” . Luxury fashion and products are ...

Brand Management

Introduction
As per the American Marketing Association (AMA), the definition of a brand is a name, term, symbol, design or a combination of them, which is intended to identify the goods or services (Cohen, 2011, para. 3). These products may belong to one seller or a group of sellers and to differentiate them from those of competitors (Korchia, 2012 p. 13). However, there exist several other definitions for the term "brand." In such circumstances, it is always good to use a standard definition that can be used under every circumstance. The AMA definition is the best one ever definition ...

INTERNET BUSINESS

Abstract:
A usage of internet has become popular in the field of business. E-business is the business which the business owners can sell and buy the products over the internet. It keeps the preserve to hold the position on the competitive market. It helps to increase the role of internet and increase the market share. With the help of websites, the startup business has been utilized the essential characteristics of the business facility provided on the internet business. The improvement of information technology in the internet business plays an active role in the startup business. It offers online service ...

Overview of the restaurant industry

In the contemporary context, the restaurant industry can be defined as an industry that involves professional restaurants, bars and other providers of food services structured to allow in-service deliveries. It can be considered as a network or a collection of professional food service companies which operate restaurants and other eating places in both at the country level and at the global levels. Hyun et al (2011, 30) assert that these companies operate in services, which include includes full-service restaurants, quick-service restaurants, cafeterias and buffets, and snack bars, among other services. It is one of the largest professional industries in ...

Investigation into Online Retailers and Offline Retailers Shopping Unending Debate

Introduction
Since the advent of technologies supporting online shopping, this new trend has gained popularity steadily. Statistics in the United Kingdom show an exponential growth in the online retail sales. For instance, Herrod (2015) reported that online sales in the United Kingdom n 2015 were 52.25 billion pound sterling. This signified a 16.2% growth from the sales reported in the previous year at 44.97 billion pound sterling (Herrod, 2015). The increase in online sales is fueled by among other factors, the increase in the number of online shoppers. For instance, Herrod (2015) reported that 21.2 of the total purchases ...

Definitions of Terms

A supermarket is a big type of grocery store that offers self-services. It has diverse varieties of household and food items that are organized into walkways. The size is larger and wider than grocery store, but it is smaller and more restricted in the choice of commodities they sell than a hypermarket (Blythe, 2008). A discounter is a smaller type of supermarket that offers its services and products under a subsidized price as compared to the indicated process. The services however are like those initiated at the supermarket the only difference coming into play through prices. A customer under the supermarket and discounter ...

Capstone Project [Phase]

Computer and Information Science
Sharjah Higher Colleges of Technology
Literature Review
Introduction
The project aims to create a website for a restaurant that is yet to incorporate online applications into its functional operations. It is imperative for the restaurant to have a website for allowing customers to see all the foods and drinks on offer without necessarily going to the stores and also for allowing them to pay for their orders on online platforms using their credit cards. Additional advantages the ability to view pricing of varied items alongside the delivery times and pictures of the varied food items ...

ABSTRACT

The businesses today have identified the need to focus more on customer and the key to retain customer is through development of customer relations. CRM or customer relationship management is based on the idea that loyal customers are profitable for the company. The loyalty has been identified by several researchers to be linked to the level of satisfaction of customers. Organizations require attracting the customers, developing relations so that satisfaction is ensured and retain customers by maintaining the relations. Due to intense rivalry and competition, businesses require focusing on building stronger customer base by promoting goodwill and providing them ...

The Dichotomy of Being Vegan or Non-vegan

Many authors have different positions when it comes to whether or not animals should be used as meat to feed human beings. Various grounds have necessitated these arguments. And some of the reasons for the arguments include the moral values as well as the religious values that the authors have and value of the animal as God's creation. Business owners have branded animals as items, without putting into consideration the pain and terror that the cows, sheep, goat and all other animals in the farm undergo. The primary motive as to why the authors responded to the use of ...

Introduction

Organizational culture denotes the procedure an organization follows in conducting its daily activities (Alvesson 2011). Corporate culture impacts the efficiency of the staffs, which subsequently affects the output of the business. A well-ordered culture motivates workers to improve their performance; hence, attain higher output. The external environment refers to the relationship developed by the company and stakeholders such as suppliers, retailers, and customers. The external environment has an important impact on the business since it affects the organizational culture. This paper will provide a literature review on organizational culture.

Literature review

Culture has a long-term effect on the business. It determines ...

The outsourcing in the textile and clothing industry is in a continuous movement and evolution, which was speed up by the rapid technological development, globalization or economic liberalization of various geographic areas.

The various shifts in the global sourcing in the textile and apparel industry have been hand in hand with the global social and economic shifts. Gereff (2002) notes that the history of sourcing was shaped in the fifties, when US and Western Europe countries where importing from Japan, which later imported from the Asian Tigers Hong King, Taiwan and ...

1- Identification of Theory

Kovach, Hora, Manikas, & Patel (2015) stated that the theory of expansion is adopted by large size firms. The firm is looking for expansion into other geographical areas for its product offerings and to run its operational functions at a suitable location. The firm has collected suitable data from 3857 publicly traded firms from the period of 1991 to 2013. The firm has found that narrow product offerings, low geographical diversification, and low inventory slack are closely connected with the firm’s performance. Tenhiälä & Helkiöb (2015) discusses Enterprise Resource Planning (ERP). The article discusses the control and improvement of ERP ...

Chapter II - Literature Review

Section I – Literature Search
In this paper, the author hypothesized that one of the major causes of Ford Motors’ demise, in terms of organizational performance, is its inability to address the causes of its product recalls, which consequently led to significant financial setbacks and brand and image deterioration.
The recalls of Ford previous products affected its short – term performances and damaged its image, determining prospect customers to shift their focus from Ford to other automobile brands. Nevertheless, the company continuously strives to improve its image, enhance its effectiveness and satisfy customers, through its strategic growth plan (Fleming, 2010).
Committed ...

Food labeling is important to the consumer and the manufacturers. The quality of the food is particularly important to the customers who are cognizant of the need to be more aware of the content and the nutrients in their foods. The views of food and food content are important as they appear on the labels and help consumers to make accurate choices on the foods they wish to consume. Food and food content changes rapidly over time and the consumers recognize that the content that is present in particular food today may be absent from the product tomorrow. The ...

Hasan Comert in his study The Impacts of the Global Crisis on the Turkish Economy and Policy Responses (2014) conducts the evaluation of the global crisis of 2008 over the development of Turkish economy. With start of the crisis in the USA, the economy of Turkey became the subject of tremendous fall and recession. In terms of the influence of the crisis over the consumer behavior and attitudes, their expenditure has been decreased in significant volumes in the second half of 2008. First of all, the consumers in Turkey were not confident in the ability of the government to ...

Literature Review

(Name of the Writer)

Summary

The literature review covers the challenge faced by McDonalds in the increasing opposition to its marketing its products to children and the image of its food products being unhealthy. The research objective is to find solutions for the company to implement so that it can change this perception about the company and reduce opposition to its business practices.

Section 1: Business Problem and Research Objectives

McDonald's Corp. is in the business of running a fast food chain, one of the largest worldwide. It serves fast food like burgers and French fries to people from all age groups and has a chain of over 30, ...

Introduction

In the agile environment that characterizes the prevailing markets, the survival of companies depends on publicity and advertising (Marder and Lindvall, 2014). The two elements are particularly significant in the building of strong company brands worldwide. Publicity is described as a “non-personal communication” that employs modes such as tapes, films, photographs, newsletters, feature articles, press conferences, media interviews, and press releases (Marder and Lindvall, 2014, p. 1). Although publicity can have positive impacts on a business and strengthen brand equity, negative publicity may have adverse consequences for the company. Typically, negative publicity refers to damaging information that tends to ...

Kathyann

Abstract
Dental care substances with stannous fluoride as an active ingredient may be helpful in allowing re-hardening or in increasing the resistance of teeth surfaces to further acidic or mechanical impacts. However, stannous fluorides are applied together with brushing and depending on how and when tooth-brushing occurs. This research focuses on the potential harmful and helpful effects associated with the use of stannous concerning erosive wear. Active ingredients like fluorides or agents that have unique anti-erosive properties were shown to offer protection against erosion and combined erosion and abrasion to some extent. The abrasive effects of dentifrices may ...

Thesis Statement

Introduction
In the recent economic times, the advanced technology has been able to facilitate innovative online business platform where consumers can easily purchase products over the internet. However, this has developed various impacts with regards to the economy due to the increased online shopping by a majority of the modern consumer. It is believed that online shopping will continue to present tremendous impacts to the economy due to its acceptance by the majority of consumers in the global markets. This study will therefore, seek to reveal the impacts of online shopping to the economy by taking an in depth ...

How can content marketing on social media channels be used in order to increase the level of customer engagement for the UK fitness industry?

Introduction
Social media channels represent the new phenomenon, that has forced industries to change their attitude to marketing strategies, brand awareness, and customer engagement. The social media channels today pose certain threats to the traditional advertising, which treats the customers as a homogeneous crowd . In this extent, the social media channels are highly personalized presenting the versatile and verified social media content to the targeted audience.
The marketing specialists are always in constant search of ...

Visitors’ Perception on Westminster London as a Sustainable, Responsible, and Environmental Friendly Destination

Referencesp.41
List of Figures
Figure 1. Findings from the questionnaires
Figure 2. Finding for three sections of sustainability, responsibility and environmental friendliness
Figure 1.1. Sustainability
Figure 1.2. Responsibility
Figure 1.3. Environmental friendliness
Abstract
Sustainable tourism is one of the rising trends in the tourism industry. More and more stakeholder groups are starting to realize the importance of their assets. One of the best ways to preserve tourist destinations (i.e. the assets) is to promote sustainable, responsible, and environmental friendly tourism management. Unfortunately, engaging in those kinds of practices and operations can be costly. Most tourism industry firms are still ...

1.0 The Company and Its Products
Royal Dutch Shell PLC (Shell) is a public limited company, founded in 1907 as the Royal Dutch/Shell Group and registered in England and Wales with headquarters in The Hague, the Netherlands (Shell, 2014a, p. 9). After it was renamed in 2005, Shell became the single parent company of two publicly-traded subsidiaries: the Royal Dutch Petroleum Company (RDPC) and The “Shell” Transport and Trading Company (TSTTC) (later renamed as The Shell Transport and Trading Company Limited). RDPC handles upstream and downstream production activities, while TSTTC handles transportation and trading.
In the upstream segment, the ...

- Introduction

In order to understand the meaning of the consumer behavior, it is significant to outline the meaning of the consumer. Consumer is an individual or a group that is engaged in the process of selecting, purchasing and using or disposing a services, products, experiences or ideas to satisfy their desires and needs. In the marketing environment the consumer is referred as an act of purchasing and patterns of aggregate buying that involves post-purchasing and pre-purchasing activities.

Therefore, consumer behavior can be described as a process whereby a consumer directly exercises the act of acquiring, using or disposing of economic goods and services, as ...

Literature Review

ABSTRACT
This following literature review concerns the idea of how the adoption as well as diffusion of language translation technology looks at assisting in the identification and analysis of potential business opportunities. This aligns to use of such a type of technology in the most effective manner for society reaping the most benefit from the products created and sold. Society remains the fundamental conduit for diffusing a technologically based language translation products proving the intersection between the two requires adaptation measures for successful interaction. The literature review provides how the patent process, the information technology (IT), educations settings, and in ...

Innovative Enterprise

Investment in innovation has always been thought of as an organizational process that aims at utilizing resources that are productive enough in order to create economic growth of an enterprise. According to Lazonick, investment in these productive resources usually establish a suitable foundation for economic growth (Lazonick, 2). Schumpeter, in his theory of Economic Development, noted that there is a purpose and need for every enterprise to invest in ‘superior’ productive resources that can create new set of goods using different processes of production (Schumpeter, 7). These, as he noted, must be investments geared towards innovation.
Enterprise innovation is indeed ...

BUSINESS OPPORTUNITY EVALUATION

Business Opportunity Evaluation
Introduction
Entrepreneurs are always surrounded with different types of ideas every moment. However, it is important for them to recognize ideas that can be converted into real business opportunity. Entrepreneurs should evaluate the commercial viability of the idea before execution of the idea into the market. There are various factors that impacts feasibility of the business opportunity in target market such as identification of the gaps existing in the market, competition level, requirements of the target customers, consumer buying behavior with regard to identified product or service, purchasing power of the target market, and ...