perceived value
Literature Review
Concept of Perceived Value
Hajj is known as the annual pilgrimage to Makah performed by various religious followers of the Muslim religions all over the world. Hajjj is considered as one of the largest annual events in the planet and managing such an event as a very tedious endeavour (Osman & Shaout, 2014, p.25). In order to make such events to be as pleasant, safe and rewarding as possible for the participants, the governments of countries where such mega events take place are required to invest a substantial amount of national resources. Most of the participants are Muslims ...