Introduction
The recent surge in Korea in the entertainment industry has triggered tremendous interest from abroad (Marinescu, 2014). South Korea is coming up as a major exporter of popular culture, rivaling many Western countries like United States of America and Britain. Due to the growing acceptance and popularity of Korean pop culture as a valid form of entertainment, the government of South Korea has begun using this tool for soft power, as well as facilitating its entertainment sector. Hallyu is used to describe Korean drama, and it specifically refers to the dramas that have gained success in the Asian Overseas ...