Businessman Randy Treadwell violated several principle of good business, and showed no responsibility to his investors. He showed no responsibility to anyone but his partner, Rick Sluter. Both Sluter and Treadwell lacked principles such as integrity, truthfulness, fairness, human dignity, participation, social responsibility, and love. To simplify matters, Treadwell will be the focus of this essay, as he was the leader of the scam.
First, Treadwell lied to his investors, telling them that they would receive enormous returns on their investments. Eventually, Treadwell was able to con people out of a total of 65 million dollars. Treadwell was dishonest ...
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The Merchants of Cool is a PBS documentary which deals with how young people are completely influenced by the material culture which surrounds them every day. The principal problem Rushkoff presents is the fact that young people are extremely gullible and will do anything to look cool and please their peers with the resultant fact that they end up purchasing things and gadgets which they do not really need.
Under the Radar marketing is continually practiced by several firms who make use of sophisticated marketing techniques to enquire what young people deem to be cool thus then passing on ...
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