Introduction
In an organization, the corporate level of management carries out the growth strategies of the organization. Growth strategies are employed to seek growth, sales, profit and market share or any other objectives the organization may have set. The growth strategies are expected to result to an increase in the organization value. Some of the growth strategies which may be implemented are vertical integration, horizontal integration, and diversification, take over, mergers and acquisition, strategic alliance and joint ventures. The strategies discussed leads to an increase in the market share of a firm. The strategies are also adopted to help the firm ...