Introduction
In the current world where intensity of competition is high, large corporations cannot carry out their market operations effectively unless they are able to cut down their operating costs. In this context, firms tend to combine their synergies so as to take advantages of shared facilities and efforts, and hence to share business risks. As a result, today airline companies are willing to become members of global alliances and add value to their sustainability efforts. This paper will critically evaluate the formation, membership, and operational activities of three major global airline alliances including Star Alliance, Oneworld, and SkyTeam.
Formation
Headquartered ...