Section 1 Part a: Name of company
The name of the company for this project is Dunkin Donuts.
Part b: Industry
The company is in the industry of franchising quick service restaurants (QSRs). Dunkin Donuts serves hot and cold coffee, baked goods and hard serve ice cream. The company focuses on menu innovation, marketing and franchisee coaching and support. Dunkin Donuts operates in four segments; Dunkin Donuts US, Baskin-Robbins International, Dunkin Donuts International and Baskin-Robbins US (Dunking Donuts Annual Report, 2012, p 1). To add onto this, Dunkin Donuts generates revenue from five main sources. The first source is royalties and fees from franchised restaurants ...