1. Industry Overview-
The Australian internet industry has been following a trend of increase in growth for many years. In 2010 the Australian internet access market reached a value of $6.3 billion dollars and in the same year had 7.5 million users in Australia alone (Internet Access in Australia 2011, p.2). Predictions from the same source also indicate a continuing growth in this trend with the internet becoming an increasing part of private and personal use in Australia.
Product: It focuses that the right product should be developed for the market. The products may be a service, a good or can be both.
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