Appeal Reports Samples For Students

Introduction

Adverts are part of our everyday lives. As one of the most effective forms of mass communication, adverts are essentially designed to attract people’s attention and draw them towards a certain product or service that the creator of the advert is selling. The last century has seen individuals and corporations perfect the art of advertising and currently, the advertising sector is a multibillion industry. Exquisite adverts grace our television screens, magazines, newspapers and roadside billboards urging us to buy certain products or services. To appeal to large audiences, the developers of adverts usually utilize fallacies such as pathos, ethos and ...

Impact of Emotional Appeal on the Subway Brand

Impact of Emotional Appeal on the Subway Brand

Introduction

Subway has become an important brand in the fast food segment, in the US as well as globally. The brand was founded primarily to serve submarine sandwiches in 1968 by Fred DeLuca and Peter Buck. From a single restaurant in 1965, the group managed to expand to 40,000 restaurants worldwide, and far exceeding McDonalds in restaurant penetration in the US.
This report seeks to explain the importance of Emotional Appeal on consumer behavior, and the benefits obtained by Subway using this concept in its ads. Emotional appeal is defined as ...

Sources of Law and areas of Law in Common Law Countries

Notion of common law and its features
Common law has its origin in XI century and now exists in the USA, Canada, UK, Australia, New Zealand. This system law is regarded uncodified and is based on the case law as the main source of the interpretation of the rules. This statement implies that cases considered by the courts in the previous years should be respected and taken by the followers as the examples of notorious behavior accepted by the society. Therefore, the system of common law accepts the pivotal role of the precedent in the society. Besides, the common ...

Report: The Federal Court System

Introduction
As well as research on the history and evolution of the U.S. Federal Court system, and the various responsibilities of the courts and their jurisdictions and functions, this report also researches the basic organizational principles of the courts and the responsibilities of the various associated agencies affiliated with those courts.

The Research

History and Evolution of the Courts.
As described in “History of the Federal Judiciary” (n.d.), the American courts system originated in 1789, following what was just an outline of a courts system in Article III of the U.S Constitution as drafted in 1787. Then in September 1789, ...

An Assignment Submitted by

Executive Summary
All companies today have to maintain active social media presence in order to target their consumers, retain the loyal clients, and attract new buyers. Home Depot and Lowe’s were selected for the analysis of their social media presence by dissecting their pages on Facebook and Twitter. It was decided to analyze their last several posts and focus on some of them more specifically. As the analysis showed, both companies make posts quite often preferring to use visual support by inserting pictures, videos, and coubs. Lowe’s tend to be more versatile and creative in their posts ...

Introduction

McDonald’s is one of the influential fast-food chains having the worldwide functions. McDonald’s is selected in order to assess its strategy in action. McDonald’s originated in the United States in the year 1940 and improved its functions which resulted in more than twenty-three thousand eating places which have a span of more than one-hundred and seventeen economies and the company’s recruitment is around four-hundred thousand individuals across the globe. McDonald’s remarkable development may be subject to numerous variables, excluding from its franchise model of expansion, which gained extensive appeal globally, an expansion model was significantly acknowledged ...

Introduction

Literature Review
Psychologists have previously considered societal norms, behaviors, attitudes, communication of knowledge and observations made by others as determinants of intergroup beliefs. Several studies have provided support for this premise. These studies have demonstrated that there exists consensus among the stereotypical beliefs of different individuals. These studies also showed that prejudice and stereotyping result from clearly defined and established group norms. The studies also found that racial attitudes of different individuals differ depending on the societal norms professed in the immediate environment. This shows that individuals exhibit relatively favorable intergroup attitudes that are dependent in the beliefs ...

The Cheesecake Factory Analysis

The Cheesecake Factory is one of the best performing chain restaurants in America. With its rich menu, it has managed to capture the hearts of diners over time, to become one of the best performing players in the industry.
The chain traces its roots back in 1940, where a Detroit lady named Evelyn Overton, had a fabulous cheesecake recipe that she used to bake and supply cakes to local restaurants. The woman had the idea to start a restaurant where the different recipes were showcased. The dream actualized in 1978, where the son, David Overton opened a restaurant to ...

An Assignment Submitted by

Brief Analysis of Restaurants
In order to better understand the goal of menu development, it becomes necessary to examine two restaurants operating within Canada. The two restaurants that are in need of examining are Boralia and Temple Mildred’s Kitchen that are located in Toronto. Both restaurants have similar features. Specifically, they both propose authentic Canadian cuisine and have a long history. Also, each of them proposes casual dining experience to their clients. They are particularly popular and highly rated establishments in Toronto. Moreover, both facilities propose unique experience in dining appealing to consumers that want to sit down ...

Introduction 4

1. Advertising 4
2. Key Strategic Issues 6
3. Hotel Riu Guadalajara 6
3.2 Logo 7
3.3 Concept7
3.4 Target Market7
4. Media plan and Evaluation of media plan8
4.1 Setting media objectives:9
4.2 Evaluating existing and needed media:9
4.3 Setting the media budget10
5. Marketing Campaigns11
5.1 Cultural Marketing12
5.2 Social Media Marketing13
5.3 Commercials 13
6. Conclusion 15

Introduction

1. Advertising
Advertising is as much a psychological endeavor as much business endeavor. Advertising looks to the consumer to understand their message and act in the way that the advertisers suggest. Advertising can be tailored to cross cultural advertising ...

Analysis of an Advert

There are two principal categories of market segmentation: consumer based segmentation and consumption-specific segmentation. In consumer based segmentation, the consumers are grouped on the criteria of characteristics of the consumers. In consumption bases, the segmentation criterion is based on the consumer’s interaction with the product or potential interaction with the product. Within each category, segmentation may be further carried according to existing facts or according to abstraction, (Charles, 2008).
For consumer based segmentation, facts include elements such as age, age cohorts, gender, marital status, family life cycle, income occupation among others. For consumption-specific segmentation, facts include user ...

AXE/LYNX BRAND

INTRODUCTION

Advertising strategies are the campaign tools which are developed to communicate ideas about products and services offered by a certain company to its current customers and potential customers. The main aim of advertisements is to convince the customers to buy the products of the company. When the strategy is built in an intelligent and a considerate manner, it will reflect a better image of the company hence convincing the customers and eventually boosting the sales. Most advertising strategies focus on the following goals.

i. Promote awareness of a business and its products

ii. Stimulate sales directly and attract competitors customers

iii. Establish ...

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Strategic brand management refers to the evolution of brand characteristics that build authenticity, assurance and emotional bonds with customers that ultimately result in value creation and building of social interactions and behavior (Rosenbaum-Elliot et al., 2011).

Understanding customer problems and making efforts to solve those problems form the core of marketing strategy (Alexander, 2015).

Customers are swayed by social and behavioral impulses leading to purchases which either solve a problem or meet their unique need. For this discussion we will evaluate the strategic brand management of Nike. The ...

Abstract

PSA Peugeot Citroen is an automobile manufacturer of France and is fundamentally engaged in producing light profitable and traveller vehicles. The PSA group fundamentally functions in Europe, the Head Office of the group exists in Paris, France and its potential workforce is little above one-hundred and ninety-eight thousand individuals. PSA Group stands in the second position in the Europe in terms of manufacturing automobiles with a proportion of approximately fourteen percent in the European marketplace. The dominant stand of the company the marker improves its brand identity of the institution and as well promotes financiers’ reliability. Nevertheless, stiff rivalry ...

Introduction

The purpose of this report is to research a needs and motivation theory and apply it to analyse my consumer behaviour. The theory explored in this report is Maslow’s hierarchy of needs, which still remains one of the most accepted theories in many spheres, including marketing. The first section of this report will provide a brief overview of the theory, as well as its possible applications to consumer behaviour. The second section of the report will provide the analysis of my behaviour as a consumer from the point of view of Maslow’s approach. The third section will ...

- What was the legal issue in this case?
The legal issue in this case is based on the ill will acts which could have been evaded by the two parties involved. As an employee as a confinement officer at the Dona Ana County Detention center, Joseph Herrera becomes accused of inapt sexual relationship with female prisoners as well as exchanging sex for favors to prison inmates. Herrera had been hired by the Mesilla Valley Hospital (MVH) following favorable recommendations by Frank Steel and Al Mochen who were senior supervisors in the hospital. Steel had conducted research on the ...

Introduction

The court system in the United States of America is charged with responsibility of application and interpretation of the law. The United States operates a dual court system which has two lines of courts. They are the federal courts and the state courts. The federal courts take care of broader cases while the state courts handles only what goes on within the boundaries of the states. The federal courts and the state courts operate independently. The dual court system of the United States came out as a result of the delegates Constitutional Convention in 1787. During the convention, a compromise was reached ...

Introduction

Servicescape
Booms and Bitner came up with the concept of servicescape. Businesses which are directed towards providing services to the customers directly must take the aspect of servicescape into account. Servicescape, by definition, would refer to the physical environment and the ambiance within which the service is received by the customers (Hoffman, Kelley, and Chung, 2003).
The significance of servicescape has always been stressed by marketers because, in the case of organizations which offer service, there is nothing tangible which the customers can feel or touch. Service is an intangible concept and the customers can get an idea about ...

Victoria and Albert Museum: Marketing

Introduction
The Victoria and Albert Museum (V&A) is located in London, England and is one of the largest museums of art and design in the world. The museum was founded in 1852 following the huge success of the Great Exhibition of 1851. The museum was founded as the Museum of Manufacturers, reflecting its original purpose of appealing to the working class in order to help educate them. In addition, the museum was meant to help inspire British manufacturers and developers. The museum was renamed the Victoria and Albert Museum in 1899, after Queen Victoria laid the foundation stone of ...

Mathematics 101

The Golden Ratio and Its Use
The Golden Ratio (also known as the Golden Mean, the Golden Section, and the Divine Proportion) is the proportion of two quantities, such that their ratio is equal to the ratio of their sum to the biggest of those quantities. Due to its curious properties, throughout the history this ratio has been of interest not only to the mathematicians, but also to people of art – such as painters, architects, and designers.
The studies of this ratio began in ancient Greece, being related to the geometric problem of cutting a line section into ...

Business Law

promissory estoppels in Business contracts

Introduction

Miller (2013, p. 173) stated that the doctrine of promissory estoppel also known as “detrimental reliance”, shall give any person who has reasonably and substantially relied on the promise of another to acquire some measure of recovery. At present time, the doctrine of promissory estoppel has been used in different contexts by the court that allowed the recovery of a promise despite lack consideration on the promissor. The doctrine enabled the court to enforce an unenforceable promise that will prevent the miscarriage of justice to those who suffered losses and damages. In order for the ...

Arthur Murray

This is a case that was affirmed by the Chief Justice within the influence of section 18 of the Judiciary Act following five awaiting appeals resulting from resolutions of a Board of Review within the the stipulations of the Income Tax and Social Services Contribution Assessment Act 1936 as revised. The income years wherein the appeals relay are the ones concluded on the 30th June within the years of 1954 through to 1957. Of the appeals four are by the taxpayer company and concern revised assessments regarding each of the original three of the years and a novel appraisal regarding the fourth. ...

Executive Summary 3

Introduction 4
Theoretical Background 4
Brand Love Scales 4
Definition of Love 5
Personality of Brand 5
Image of the Brand 5
Brand Love’s Elements 6
Brand Romance 7
Brand Attitude 7
Brand Loyalty 7
Fashion Brands Love 8
Brand Love in Cell Phone Industry 8
Brand Love Creation by the Companies 8
Apple/Samsung/Huawei 8
PepsiCo 9
Benetton 9
Conclusion 9

BIBLIOGRAPHY 10

Executive Summary
Brand love is a relatively new phenomenon actively discussed by the scholars and marketing professionals. Brand love is necessary for the modern companies to successfully attract and retain their customers. Moreover, it helps to convince ...

Tourism, hospitality management sectors are interlinked to each other to some extent and it is argued that Tourism, hospitality management are interrelated and have many cross-relationship to cover the entire sector together. Tourism and hospitality are closely related but not mutually exclusive; as hospitality is the least concerned with providing the needs of tourists. The definitions of hospitality and tourism field falls under “travel and tourism”. It is sensible to study the linked sectors together in detail on strategy and operation level. This research describes and demonstrates the close interaction between the tourism and hospitality; and flexibility of the ...

Sports Direct – A Brief Corporate Insight

Sports Direct International Plc (Sports Direct) is a chain of a retail store that was established in 1982. The entity was formed by Michael James Wallace Ashley, prominently known as Mike Ashley, who is also the owner of a football club, Newcastle United. Sports Direct is an origination of the United Kingdom (UK) and has more than 670 retail stores globally (Sports Direct, 2016).
The corporate operations are segmented into two divisions namely Sports and Leisure, and Fashion and Lifestyle (Sports Direct, 2016). The Sports and Leisure division offers multiple and popular brands to target audience such as Nike, ...

Introducing

Begun in 1987, Red Bull is a Thai-Austrian company that currently sells the world-famous Red Bull energy drink. The company itself was founded by the Austrian Dietrich Mateschitz, who was inspired by the drinks that are common in places like Thailand (Red Bull 2016). The first Red Bull energy drink—that is, the drink that is commonly recognized today, rather than the earlier iterations of the drink—was first sold in 1987. Red Bull is commonly considered to be the world’s first real targeted “energy drink,” and remains a powerful figurehead in the market to this day. According ...

Executive Summary

A strategic analysis of Amazon is employed in this document in order to highlight the major problems that must be considered by the management. The company is considered a leader in electronic retailing globally, however facing a stiff competition from its counterparts as bricks and mortar companies as they are emerging in the contemporary corporate setting and establishing their online presence. Amazon is engaged in finding ways to adequately address the contemporary challenges in the global marketplace in order to maintain its competitive position and subsequently attain a greater share of profits from the international market.

Introduction

Amazon is deemed ...

Measuring Campaign Effectiveness

The importance of proper coordination between the sales and marketing functions of any organization is a matter whose importance cannot be overemphasized. Although both functions are geared towards maximizing sales and profits, improper coordination often leads to wastage of resources as the sales agents chase leads of low quality, delay the follow-up of leads or dedicate insufficient selling effort towards high potential leads generated by the marketing team. The selling units, on the other hand, more often accuse the marketing team of generating low-quality leads. This situation necessitates the need for an Integrated Marketing Communications Framework (Clow & Baak 2004). ...

Evaluation of Marketing Strategy

Introduction4
The brand.4
The organizational strategy.5
Strengths of the marketing strategy..6
Weaknesses of the marketing strategy..8
Marketing mix..8
Product..8
Price..9

Place.9

Promotion.9
Conclusion10
Appendices10
Appendix 1: SWOT Analysis..11
Appendix 2: PESTELEL Analysis..11
Appendix 3: Michael Porter’s Five Forces Analysis12
References List ..13
Executive summary
Nike, Inc. is a leading manufacturer of footwear, apparel and equipment globally. The company has enjoyed a long history of success due its consistent marketing strategy that gives it a competitive advantage. Nike uses a various strategies to maintain its lead in the vast global market. This study assesses the effectiveness of the marketing strategy ...

Approaches to Quality Management Appropriate to Commercial Operations

Product Quality and Service Quality
Product quality and service quality are two distinct theoretical issues in terms of commercial operations and commercial operations management. Service quality is measured by internal structures as well as by consumer perception of quality of service; a service cannot be considered to be a quality service if the consumer or customer feels that the service is inappropriate or of low quality (Jahanshani et al., 2014). Consumers or customers often expect high-level service in today’s economy because of the number of choices available to them: for companies like Toyota, the competition is even more ...

Introduction

TaTa Motors has been a successfully diversified car company in India since 1945. In 2012, they were the number one in revenue for Indian car manufacturers. They quickly lost ground though, and had lost even the number three spot by 2014. While the economy is partly to blame for some of the issues which caused TaTa motors to so quickly decline, there are many other issues which added to the bigger problem.
The purpose of this paper is to define the problems which TaTa motors is facing, analyze their causes, and to make recommendations as to the actions that ...

Section A: Front-end Analysis .3

Target Audience Description 3
Procedure for Determining Information Processing Steps 3
Learning Objectives .... 7
Terminal Learning Objective .. 7

Enabling Objectives . 8

Section B: Instructional Strategies, Specifications, Documentation .. 13

Background .13

Terminal learning objective 13
Expanded Events of Instruction 14
Introduction . 14
Body . 15
Section 1: Basic Words 15
Section 2: Advanced Words 15
Conclusion 17
Teaching Elementary Children To Read A Second Language
Section A: Front-end Analysis
- Target Audience Description
The target audience is elementary school children. To learn any new language, children must start early. The ...

Executive summary

Technological innovations play a crucial role in boosting the competitive advantage of business entities. As such, companies operating in the mobile industry seek to gain market dominance by continuously releasing new smartphones into the market and imitating others’ products to confuse unsuspecting customers. Nokia Corporation has dominated the mobile phones industry for decades by capitalizing on its strengths such as strong brand image, constant innovation, product differentiation, and ownership of production and manufacturing facilities. A SWOT analysis on the corporation reveals the company’s slow response to technological changes, leading to brand switching by its customers. The company faces a number of ...

Storefront Church

- Thesis Statement
This paper gives a detailed and critical report of a live play: Storefront Church, a two-hour play which was casted to thrill the enthusiastic fans
- Overview
- Storefront Church is a play which was written by John Patrick Shanley and published on 09th/06/2012 and directed by Joy Carlin and organized by the Susi Damilano and Bill English founded San Francisco Playhouse.
- It was played on 9th/01/2014 at the prestigious San Francisco Playhouse, San Francisco, C.A. after learning about the play through an online advert; I managed to acquire my ticket online.
- I ...

Shock Advertising: Definition and explanation

Shock Advertising is the types of advertisements are intended to shock people and generate controversies in order to make people remember them. They are mostly designed using disgusting images, profanity and obscenity, religious taboos, vulgarity, sexual references, and impropriety and are often controversial, and disturbing, and may involve daring and provocative and offensive political messages that challenge the public’s simple and conventional understanding of the social norms and order. Many such advertisements went too far over the limit, in their mission to be "edgy" and were rejected or banned completely (26 Incredibly Daring Ads That Were Made To ...

Affiliated Institution:

Introduction
Harley Davidson is one of the largest motorcycle companies in the world. It has been financially stable over the years because of exceptional strategies such as strong corporate governance, a strong brand image, a good HDFS strategy, and acquisitions/ mergers. This report aims at analyzing Harley Davidson strategies through briefly discussing them and associating their success or failure to its success factors such as a stable corporate governance and its core competencies and capabilities.

Discussion

Harley Davidson Motorcycle Corporation prides itself in its globally renowned brand image that is associated with heavyweight touring and custom motorcycles. The company even has a motor that says ...

What were the legal issues in this case? What did the appeals court decide?

A lawsuit was filed by David Dunlap against Tennessee Valley Authority or TVA under Title VII of the Civil Rights Act of 1964 for racial discrimination during selection of candidates. The district court found that the plaintiff Dunlap has endured discrimination under both disparate impact analyses and disparate treatment, stating that the subjective hiring process of TVA allowed racial discrimination against Dunlap and other colored applicants.
The Court of Appeals decided that although there was enough evidence to show that TVA was guilty of practicing disparate treatment, there was not sufficient proof to corroborate disparate impact. Taking into ...

Innovation refers to the development of new ways to do things thus creating new requirements and standards. It defers from invention because invention refers to the creation of a new idea. Innovation does not involve coming up with a new idea, but it involves developing a new way to perform a task. The new way to do the task should be better than the old way. Innovation differs from improvement in that improvement is performing the task in the same way better, but innovation requires accomplishing the same task in a better more efficient new way.
This report is going to focus on ...

The decision to charge a suspected criminal lies squarely with the prosecutor. It is his obligations to draft a charge sheet from the evidence presented to him by the detectives in the case. Therefore, in the current case, despite the fact that the decision not to charge the suspect with murder is not popular; it still lies with the prosecutor. The law enforcement fraternity is only angered with the decision because they believe the suspect need to be punished severely for ending the life of one of their own. Before making the decision on which offense to charge a suspect, it is ...

The source of the advertisement is Christian Ronaldo, who is trying to convince the viewers in the effectiveness of the advertised product. The video uses the peripheral route to persuasion, where the recipient is not expected to engage into profound feature analysis of the product, but can be persuaded by the peripheral factors, such as liking Christian Ronaldo in this case. Therefore, decision-making is based on heuristic, which perceives the advertised message as an “expert advice”, thus not subjecting the advertisement to serious analysis. The method of using celebrities is quite popular due to the fact that they are ...

Introduction

A report following a global study of 44,000 people in the tourism sector by TripBarometer Connected Traveller report states that China is among the few top ten nations with connected travellers and categorises 49% of the Asians as connected travellers as most of them use a PC or mobile for booking trips . TravelBurma App targets the Chinese travellers, local business travellers, and other foreign travellers in the age group of 21-50 years. As Myanmar is a business district unit, people often prefer travelling there than any other part of China. During the year 2015, more than 4.68 million ...

Introduction

Gap, Inc. established in July 1969 in the state of California and reincorporated in 1988 under the regulations of the State of Delaware. The company is a leading international retail brand. It provides apparel, accessories, and personal care products for men, women and children. The products are sold under the brands like Gap, Banana Republic, Old Navy, Athleta, and Intermix (Gap, Inc., 2015). The report provides an overview of the internal and external environment of the company with the focus on identification of key issues and recommendations.

Political
In relation to politics, various factors impact the apparel industry and ...

Discrimination in the place of work has been a barrier to the United Kingdom's development. The constitution of the country recognizes that everyone is equal. In 2010, the Equality Act was promulgated with an aim of reducing economic and social disparities within the United Kingdom. Following its promulgation, the business community expressed their concerns on its implication. This paper is set to examine the United Kingdom Equality Act 2010 as well as its consequences for the business community.
The Equality Act 2010 was introduced with the view of ensuring that discrimination in the workplace is eliminated. Certain characteristics are ...

The Lego Company is said to have started by the Kristiansen family in 1932. Centered on the philosophy that in order to enrich children's lives, Lego is a brand that evokes expression of creativity while simultaneously stimulating the imagination at each and every possibility. According to Lego, the products "are based on this philosophy of learning and development through play" (1). The company is committed and dedicated to creating products that are of high quality and this aspect is something that has allowed them to remain viable in the eyes of consumers for more than 80 years. The idea ...

Executive Summary

This paper discusses KFC, also referred to as Kentucky Fried Chicken. Specifically, the paper examines how the company is proposing certain changes in its menu offerings and the removal of antibiotics from its chicken. The paper looks at these proposed changes through the Lewin model and describes the challenges that the company will face both internally and externally in terms of these changes actually remaining given the context of the company being that of serving home-style cuisine.

Recommendation

The paper makes recommendations of how the company can effectively make sure that it does not falter on the proposed changes in ...

Introduction

The report is aimed at reviewing the Bunnings Warehouse website, and documenting a critical evaluation of it. The website will be evaluated in terms of its compliance with responsive web design and development principles, usability, interactivity and design aspects. The report will conduct an extensive analysis of the website to identify both its advantages of disadvantages.

Discussion

The subject of this evaluation is a website of a largest hardware store in Australia, Bunnings Warehouse. Its main purpose is advertising goods, such as tools, furniture, hardware and construction products. Bunnings do not offer buying products directly from the website, but have ...

Staples, Inc. is a very large supply chain store in the United States, and it has over 2,000 stores globally in 26 countries. The company’s headquarters are situated in Framingham, Massachusetts. Staples has retail stores, attending to customers under its original name in various countries such as Australia, Brazil, and Germany and operating subsidiaries in countries like Argentina and Italy. The company consists of various businesses such as selling supplies, promotional products, technology, office supplies, and health and beauty services through online and in stores.
Staples came up with some strategies, which targeted at increasing its productivity ...

Kentucky Fried Chicken is one of most successful fast food related restaurant in the world. The restaurant was founded in 1930, and its headquarters is located in Louisville, in the region known as Kentucky in the U.S. The KFC runs a chain of fast food restaurants around the globe. It usually specializes in the provision of the fried chicken to its target customers. The KFC has successfully employed branding strategy to its advantage over the years.
KFC as a fast food chain restaurant, employs a branding strategy that aims at portraying its fried chicken as the best in the ...

A NIELSEN REPORT

KT Drinks, a UK based spirits manufacturer, is planning to launch a premium golden rum in the UK market in the last quarter of 2016. To promote the product and before the launch, KT drinks wants to partner with a soft drink manufacturer for its campaign. A prospective partner is Roundhouse Ginger Beer. The benefits envisioned for a partnership campaign are as follows:

Campaign will receive joint funding from the soft drink manufacturer

A joint campaign would help differentiate this golden rum from competitor products and therefore catch attention of the consumer; they will be willing to try the product
Rum and ginger beer is a well known and ...

The notion of cultural authenticity suggests that each culture creates its own systems of genuine versions of depictions of ‘reality.’ To understand and define the concept, before applying the cultural authentication model to the Thailand deodorant/antiperspirant, or body sprays, basic steps or clues must be understood. One might best comprehend the concept when considering the tourist context, at a hotel. Tourism, as a stage to characterize “local culture to create an impression of authenticity for” visiting audiences is neither completely unique, nor simple to analyze. Also, common sense and observation reflects that many cultures are constantly in the process ...

Introduction

Staples.com is an online store for office products and a source of other office solutions. It provides furniture, affordable copy and print services, office supplies, technology to offices and boardrooms through its online ecommerce site which was created and operationalized in 1986. Since its inception, the firm’s internet sales have reached $25 billion and rank behind Amazon in terms of online sales (Staples.com, 2016). Staples.com has its headquarters in Boston United States of America. Today it has presence in Americas, Europe, Asia and Australia meaning that the firm serves diverse customers of different demographic profiles.
This is a ...

Organizational behavior is an important aspect of any company. Organizational behavior, according to Clegg, Komberger and Pitsis (2011), is defined as the processes and practices that provide the opportunity for individuals to perform to their utmost ability through interaction (2011). Based on this definition, businesses and companies should seek to understand the different types of personalities that work at their respective organization. In doing so, it not only allows for better operation, because employees and staff are continually motivated to do not only the right thing, but to be productive. One organization that thoroughly understands the concept of organizational ...

Industry Overview

Senegal is a West African country located along the Atlantic Ocean coastline. Its neighboring countries include Mauritania, Guinea-Bissau, Mali, guinea, and Gambia. The terrain of Senegal is generally low and flat, with rolling plains that rise to the foothills located in the southeast. Senegal covers an area of about 196,722 square kilometers, with a coastline stretching to about 531 km (Global Edge, 2015). By 2014, the population of the country stood at 14.7 million, with an annual growth rate of 3.126% (Global Edge, 2015). About 43% of this population stays in the urban centers. Senegal is one of ...

Question 1

Nobu Restaurant based in New York is designed for business executives and celebrities. However, it is dominated by celebrities who have high disposable income with the capability to afford host entertainment shows in the restaurant. The brand has its menu that is appealing to people from the affluent backgrounds. The Restaurant is famous for appealing to celebrities who purchase innovative style cuisine with a high-end appeal. The brand focuses on giving celebrities a podium to host parties and negotiate deals with the parties involved. Nobu focuses more on client’s value to attract and retain customers (Nobu Matsuhisa). The ...

Abstract

The Malaysian fast food market is easily one of the most competitive in Asia, but one that also holds immense promise. KFC Holdings Bhd understands this more than many other companies in this market, in part because of its long experience and dominant position that it holds. To further exploit this potential, KFC Holdings will seek to introduce a range of value menus, which will appeal to the low-income population in the country. Since the company also has limited operations in India and Brunei, which have a sizeable number of low-income consumers, the value menus are an effective strategy ...

Executive Summary

This is a sales promotion report focusing on the L’Oreal and Bourjois brands to determine the effectiveness of selected sales promotion methods. It begins with the analysis of the cosmetics market within which the companies operate to shed light on the background of the companies’ operations. An analysis of the target markets, segmentation, and positioning will help in indicating the effectiveness of adopted promotion strategies in attaining set promotion strategies. The paper will also assess the promotion strategies adopted by both companies and offer a comparison. This will highlight the major differences in marketing approaches of the companies ...

Abstract

Setting standards and specifications of a commercial contract is a significant process that contracting parties should take with a lot of seriousness. The standards and specifications set by the parties ensure that the products and services supplied are of the right quality and quantity. For an organization to ensure that it gets the precise products or services from the suppliers, it has to ensure that the standards and specifications agreed upon by the two parties are clear. The following report will be exploring the practical problems of ascertaining that the standards and specifications agreed upon in a contract are ...

Financiers’ Standpoints

Being a hotel manager, the Earth Care Project may be an effective addition to monetary acts of the Kimpton’s hotels as these projects are engaged in an international problem, they may promote competitive benefit, behave eco-friendly in order to appeal clients, and advance strategic tendency and the identity of Kimpton. The promotion of an environment appears significant problem of civic. Numerous clusters of investors showed improved tendency while taking activities to advance eco-friendly trading engagements. The role of media as well showed effective outputs for organizations that are engaged in executing green procedures and assert critics on every ...

Summary

Belstaff is a clothing company that came on board as the most sophisticated clothing company. The technology it used was important to ensure that the company made clothing that symbolized superiority. The company used cotton wax material to create cloth that was waterproof and yet breathable. Another benefiting factor is that the company invested in advertising. It branded its superior quality clothing with sophistication and made its use befitting to men.
The branding affected the female part of the market for the company. The women felt left out and even though the company gained a lot of customers in ...

- Court deciding the case: United States Court of Appeal for the Ninth Circuit

- Parties: Plaintiff; Dustin Hoffman Defendants: 1st Defendant Capital Cities, 2nd Defendant-Appellant L.A Magazine Inc

- Procedural history/ Case nature: In the year 1997, a complaint was filed by Hoffman in the district court against Capital cities/ABC inc. the parent company of L.A magazine. ABC inc. took the case to federal court, and Hoffman included L.A Magazine (LAM) as a defendant. The district court bench trial found in favor of Hoffman on all of his claims and against L.A Magazine rejecting L.A Magazine argument that, its actions ...