Abstract
This report highlights and analyses the operations and management done by ASDA in order to achieve high-level customer satisfaction and the competitive edge. The following aspects of service operation management and how they are used by ASDA will be analyzed through the report.
These aspects are as follows:
- Service Operations Concept
- The 5 Competitive Objectives
- Quality
- Supply Chain Management
- Capacity Management
- Corporate Social Responsibility
Introduction
ASDA is a subordinate of Wal-Mart, supermarket chains operating in the UK. ASDA supermarket retails food, drinks, clothes and other wide-ranging products. ASDA is the second largest retailer in the ...