Introduction
Tesco is the leading supermarket in United Kingdom, and is the dominant company to realize endless benefits of large data analytics. It supplies customers nationally with groceries and a huge range of diverse services. From the start of mid 990s, Tesco launched own loyalty program having Clubcard. Several competitors used identical cards as a way to get target coupons and discounts. Nevertheless, Tesco discovered the importance of insight it would provide into its consumer’s behavior patterns. The company commenced processing the large flood of data originating in from these cards, and managed to better target mailings of coupons ...