Market Audit Report for E-cofueling
Executive Summary
E-cofueling company produces ‘clean’ fuel that has very minimal carbon emissions to the environment. It uses plant remains to produce ethanol which acts as an alternative source of fuel. The purpose of this report is to conduct a marketing audit report for the E-CoFueling Company. The report is detailed and will cover the background of the company, PESTEL analysis, SWOT analysis, and environmental analysis (both internal and external). The report will also cover customer analysis, competitor analysis and the stakeholder analysis of the firm so as to establish the factors that ...
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3 samples of this type
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Internal Analysis of McDonald’s Corp.
Introduction
McDonald’s is the biggest chain of hamburger fasts food cafes around the world with over 50 million consumers. The corporation was started in 1940 by two brothers in San Bernardino, California (McDonald’s. com, 2016). Today, McDonald's is the leader in global food service retail with around 35,000 locations in more than 100 nations. However, most of its worldwide restaurants are owned and operated by independent local business people. Additionally, the alignment strength in McDonald’s is its franchisees and suppliers. This system has been the reason for the long-term success of the corporation. In the ...
Siemens AG
With upwards of $103,124.8 million in annual revenues in 2010, Siemens AG is an electrical engineering and electronics conglomerate with global operations, engaged in the manufacturing of health care, energy and industrial products. It has operations in 190 countries across the world, employing 405,000 employees.
Strategic and tactical Decisions
Siemens sold off its real estate division to Wohnbau, Volkswohnung and GBW Gruppe in 2009, followed by the 28% acquisition of Archimede Solar Energy, which is based in Italy. The company did also acquire a 25% stake in Germany’s BGZ Beteiligungsgesellschaft Zukunftsenergien (BGZ), which is specialized in the financing, development and operation ...
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