Brand Reports Samples For Students

Google as a company is believed to have done so much in a bid to offer innovative and differentiated products. The products or rather the brands by Google are unique to themselves, and this makes it easy to identify the products by. The brands of Google are unique. It is said that Google as a company has succeeded in positioning its brands. Some of the brands of Google include Gmail that enables people to communicate via email. They also have Google Talk, an application that gives the users the ability to connect with one another and ...

Valuation of Vlisco’s acquisition

Vlisco Group currently has four brands under its portfolio. Each brand offers its own style and targets different segments of customer. The luxury and internationally recognized brand, Vlisco, appeals to sophisticated women of Africa and other parts of world. Uniwax and GTP are the first and the only kind of nationally oriented brands serving the customers in Ivory Coast and GTP, respectively. The newly launched brand, ‘Woodin’ targets younger consumers of West Africa and offers ready to wear collections.

The company has its production facilities laid in Holland but around 90 percent of its sales originate from African Continent. ...

Executive Summary

The current research relates McDonald’s – the largest fast food restaurant chain in the world. Nowadays, the company is operating in many countries and succeeded to develop a strong brand. The current tendencies of the food industry include healthy nutrition that is inconsistent with the concept of McDonald’s. The company faced the necessity of changing menu towards more healthy, introducing more healthy products, and changing its concept (IBIS World, 2014). The current paper contains SWOT analysis aiming to analyze the situation and make propositions related the new concept of McDonald’s. There were suggestions related the new products lines made. ...

Introduction

Our supermarket chain sells “regular” and “lite” variety of two brands of soda X and Y. At any given time and at any store, each brand of soda can potentially have either no promotion whatsoever or a “price promotion” and/or an “in-store promotion”. We are to prepare a business report on our product’s current pricing structure and proposed pricing mechanism aimed at increasing profitability of your product line.

Discussion

In the pivot table, we can infer that when the Lite brand of X used in-store promotion, the Lite brand of Y chose not to have the in store promotion (83% compared ...

Introduction

A consumer diary is important for the following reasons. One, It is used to capture frequent and small purchased items that a consumer uses. The diary is meant to capture all the expenses on food and beverages that a consumer uses nonprescription drug and supplies, tobacco and personal care products. A consumer diary is self-managed within a specified period of time. The diary is used to show the amount of expenditure a consumer uses on products that they use. It can also be employed in analyzing the consumers’ loyalty towards the items and also checking consumer behavior (Maclaran, et al., 2007). An example ...

Companies strive so hard to ensure that they remain competitive in the market amid severe competition from already established companies. Starhub just like the many companies around the world seem to be working hard to ensure that it remains the big player in the industry. As Michael Porter categorizes companies’ generic strategy in two major categories of cost leadership and Differentiation, Starhuh seem to be one of the companies that have adopted the Porter’s analysis. The mission statement of Starhub Company is to offer their customer with the best quality good all over the world (Hedley, 2010). To ...

International Marketing

International Marketing

This paper presents an analysis of international marketing scenario taking the case of a multinational firm; Starbucks. It discusses various elements that relate to international business for a company such as Starbucks.

Starbuck’s Clientele and Positioning Strategy

The Starbucks Corporation is a Seattle, Washington-based coffee company. It specializes in purchasing and selling of whole bean specialty coffee drinks through an international chain of retail outlets. The firm is well known in North America for its coffeehouses where people come to purchase beverages and food items including ground and bean coffee varieties. The company has become synonymous with Americans conceptualization of coffee products a factor that has ...

Executive Summary

Marketing planning provides a guide for a business’ marketing operations outlining the action plan with strategies that are based on well analyzed market and business products. In that respect, this plan presents a marketing plan for Himalaya Shampoo that operates in India providing hair care shampoo products. The Business has been identified to have suitable resources, structure and management to enhance competitiveness in addition to having opportunities that draw from positive external environment. In that respect, the business target market is selected to include low income group and a high income group that is to be served with two hair shampoo products. The ...

Introduction

The creation of an e-commerce business operation can be challenging but yet the results, and returns are rewarding if the on-line business is able to perform well. For the purpose of this paper, the Cliptomania Web Store is analyzed, and different aspects will be covered. The areas that are analyzed will include the problem statement, key success factors of the company, SWOT analysis to analyze the internal business environment, the solution to the problems and the evaluation of the solution for business success. The Cliptomania is a well-established and well-organized web-store. The main owner of the brand is Santos, and ...

Abstract

Marketing strategies have recently changed based on the emergence of more cost-effective as well as diverse digital channels of marketing. Traditionally, marketing entailed “P” strategies that did not play any meaningful role in the establishment and maintenance of customer-company relationships. Indeed, traditional marketing strategies are considered to be based on assumptions that: Customers ought to avoid the responsibility of making decisions; customers are often passive and ought to be pushed as a result; customers often have great difficulties in the learning process; and that customers rarely use – or do not use at all – imagination. These general assumptions normally create a “push-based” ...

- Introduction

What is the frozen food industry?

Food is frozen in order to maintain the quality and preserve it in a fresh state when there is a time lapse between the time the food is produced or cooked till the time it is consumed. This process helps elongate the shelf life of the food that is, in another situation, spoilt and considered not fit for consumption after a certain time has passed.
It is a very old process of preserving food, apart from pickling the food items. It began in the 17th century and has been adopted by several organizations as well as individuals ever since the ...

Order#212018201

Marketing
Nescafe Competitors Outline
- who are the competitors: -- -- --
in order to know who are the competitors of Nescafe the group members have to follow the Competetor Analysis Concept in Marketing.

In this concept the company has to idencity its competitors

http://www.academia.edu/7222341/Sample_Marketing_Plan Pg 26
As we know, Nescafe is a brand of coffee that can be purchased from supermarkets. In supermarkets many brands of coffee exists and therefore the competition between the coffee companies is high. In fact, competition between brands differs in each country, however Nescafe is considered to be a global brand, which exists in almost all around the world and it ...

Nescafe is a product of distinguished brand nestle which has captured the one of the highest instant coffee market share. The term Nescafe was ascribed from a combination of two words: Nestle and café. To come up with coffee powder, Max Mergenthaler and his team of coffee professionals worked around the clock for seven years. Their dream was first realized in April, 1930 in Switzerland. The product was then launched in the US and was branded Taster's Choice Nescafe. The brand named then morphed to Nescafe Taster Choice
For Nestle, it’s not about being system oriented but rather brand-oriented ...

Analysis of the Jaguar F Series Coupe Launch Campaign

(Instructor Name)

Introduction

The report examines the television advertisement used for the launch of the F Type Sports Coupe by Jaguar during the American Super Bowl in February 2014. The ad has subsequently been used for launch activities of the car across all English speaking markets.

The ad can be seen at https://www.youtube.com/watch?v=2Bls1KKDwmo (Jaguar, 2014a)

The theme chosen has been British villains and the tagline “It’s Good To Be Bad”

The ad is directed by renowned Australian-British film and television Director Tom Hooper (IMDb, 2014), who directed The King’s Speech (2012) and Les Miserables (2010). The theme stems from the simple fact that all the good Hollywood villains are British. Using a series of shots ...

Introduction

Lego is an international toy brand, having selling points all across the globe, in almost 12 dozen states of the world. The brand is known for the plastic building blocks which are used for making toys of the desired shape and form
Lego is an international, company with head office in Bullind, Denmark. The company started in the early 1930’s and has been making progress by leaps and bounds since then. Currently, according to a global survey held in 2012, Lego is the world’s third largest toy selling company. Lego has been making the environment friendly toys ...

Burberry’s Segmentation, Targeting, and Positioning

Burberry begun by offering gabardines to officers in war periods, as the organization advanced, they widened the target market as well as segmentation to include high-income men and women. As times alter, the market of luxury has grown and developed. Burberry currently has many competitors than before. Nonetheless, the target market of Burberry’s product is wealthy consumers (Rosenau & Wilson 2014). Burberry employed multi-segment targeting as they target various people or customers; for instance, trench coat. Men may be spotted wearing some and so are ladies. It is a popular staple within the English communities.
People of high-end firms ...

Introduction

Business operations are increasingly facing dynamic markets that determine their success and efficiency. That has resulted from the increasing globalization and other key factors such as regulations, economic conditions, and political environment as well as social factors. All those factors affect consumer behaviors, their purchasing power as well as the firms’ efficiency. In that respect, businesses such as supermarkets and retail stores increasingly face changing environment such as competition that is also shaped by those factors. Thus, businesses adapt competitive strategies that suit the environment, and this analysis seeks to demonstrate industry operations’ and their response to factor changes. ...

Introduction

Mattel Toy Company was established in 1945 by Elliot Handler and Harold Matson and had its headquarters in El Segundo, California. Mattel Company is a distinguished global leader in the manufacture, design, and marketing of a variety of toy products. The Toy Company’s products are organized into three distinct business groups. Namely: the Mattel boys and girls brands, the Fisher- price brands and the American girl brands. The Mattel boys and girls brand comprises of Barbie dolls and accessories, Polly pocket, Batman, Superman and the hot wheels. In addition, the Fisher-price brand also consists of the little people, power wheels ...

Background

Bulgari is a leading Italian brand of jewelry. Headquartered in Rome, Bulgari was founded in 1884 as a single jewelry shop by the silversmith SotirioBulgari. Over the years, the company has diversified its product range by carefully entering into the product lines of luxury bags, skincare, fragrances, watches, accessories,and even hotels. In 2011, the company has been bought by the number 1 luxury group of the world LVMH Moët Hennessy Louis Vuitton SA (LVMH). In 2011, Bulgari reported a turnover of more than 1 billion Euros (Rathore, 2013). Bulgari has 295 stores worldwide. 45% of its revenue comes from Asia, ...

Introduction

Building and managing strong brands is regarded as one of the key drivers for attaining success in the hospitality industry. The trend can be observed at both the local and the global level. Application of brand and line extensions has become a major trend in the hospitality industry. Brand extensions and line extensions would be the key method for launching innovations in coming years (Sumarjan et al 2013). The critical review of brand and line extensions for hospitality industry is done to understand the impact on the industry, brand management and brand equity.

Impact of brand and line extension on management of brand in hospitality industry

Strategies for brand extensions are beneficial due to ...

6) Fair Trade Products Private Limited Products Private Ltd is a company that is based on the model to provide the maximum benefits of the trade activities to the original farmer or producer such as Coffee growers in Africa, Wheat grower in Asia and Cocoa growers in Middle East. It aims to reduce the role of brands and middle men in the process. Usually, these brands and middlemen get away with the bulk of the profits leaving very little profits and margin for the original farmers and producers of the goods and services who have contributed to the production process. ...

The global market of the luxury handbags is a sector that has seen an upward trend on a consistent basis. The primary reason for the luxury hand bags ever increasing consumer base is the fact that the demand for the luxury handbags has been immense from the emerging markets and predominantly cater to a woman consumer base.
The increase in the disposable income is one of the primary reasons for the growth of the luxury handbag market, with an ever expanding middle class focused on style and status and to dominate peers in terms of lifestyle and a preference for branded products, ...

VERO MODA

Management and staffs
Dear colleagues/employees,
I am glad to submit a detailed report of our newly proposed VERO MODA outlet in Brunei Darussalam. Requesting everyone to spare few minutes and look through the proposed outline drafted.
Sincerely,

Mission Statement

The mission of a new VERO MODA outlet in Brunei Darussalam is to expand our business in the Asian market. Our business is targeting new customer base with preferential tastes that present sharp contrast from the Western culture. Owing to Brunei’s geographic proximity to Singapore and Malaysia, it is a fresh region for our growth. Our motto here is to identify ...

Brand Equity Management

Part One: Introduction
One of the key reasons behind the success of a business is a strong brand image or building brand equity. The main rationale behind building brand equity is because it serves as a basis for business success and also helps assists in offsetting stiff competition by letting brands to maintain high pricing, differentiating the product, and enjoying loyal set of customers. Explaining in short what makes such a brand, on the other hand, is not as straightforward a task as saying what a brand should bring about (Carman, 1990). Notably, the outlook of a brand is primarily associated with an identity, a name, a symbol ...

Introduction:

Come 17th January 2015- Adelaide City, South Australia will pedal off the 17th edition of exciting and fun filled International Cycling race event- Santos Tour Down under 2015. The event is organized by The Union Cyclist International (UCI) is an international body of the Cycling Federation.
The Santos Tour Down Under is a mega international cycling race event organized every year, typically in the third week of January. The 2015 Santos Tour Down Under will be held in Adelaide, South Australia, from 17-25 January 2015. The city is gearing itself to play host to this megacycle racing extravaganza. For ...

Brand Personality of Subway

SUBWAY® brand is the world’s major submarine sandwich chain possessing more than 42,000 locations around the world. Each year about 1,000 new restaurants are opened. Subway was recognized as the best franchising system in the world for 15 times. As the franchising company, it has low start-up costs and is based on a proven idea. Customer feedback stays outstanding, and the company’s obvious intention is to speed up the strong growth in customer statistics.
Subway products are essentially consumer driven because it mostly sells sandwiches and salads, which are made according to the consumers’ tastes. The ...

Impact of Emotional Appeal on the Subway Brand

Impact of Emotional Appeal on the Subway Brand

Introduction

Subway has become an important brand in the fast food segment, in the US as well as globally. The brand was founded primarily to serve submarine sandwiches in 1968 by Fred DeLuca and Peter Buck. From a single restaurant in 1965, the group managed to expand to 40,000 restaurants worldwide, and far exceeding McDonalds in restaurant penetration in the US.
This report seeks to explain the importance of Emotional Appeal on consumer behavior, and the benefits obtained by Subway using this concept in its ads. Emotional appeal is defined as ...

Management- Business Decision Making

Transport is one of the most important and fastest growing sectors of the world. It has evolved as an industry and today there are many players whom all provide some manner of specialized service to their customers. As the market has grown the technology has also advanced and today you find that not just heavy commodities like wood, timber and steel are getting transported but also perishable items like seafood and vegetables get transported for long distances due to the availability of long distance refrigerated vehicles. In the light of this, the transport industry has been made the focus ...

EXECUTIVE SUMMARY:

This report has covered the major marketing concerns that need to be undertaken by the new company, to flourish their operations in an effective way. Report has considered the most important aspect of marketing that is branding starting with an overview of global airline industry and its current operations, in the first part. While discussing the issues and importance of branding, it has recommended the desired brand identity for a new airline company. Second part has focused on strategies, to launch the airline service internationally, nationally and regionally. This part includes justified marketing mix for the airline company. Followed by ...

Introduction

The case study Nike the art of selling air, taken from 100 great businesses and minds behind them is in essence the story of an organization which changes the course of the sneakers industry and started a journey which is still ongoing with great success.
Nike Inc. has been the face of the sneakers industry for the last five decades, the story starting in 1962 by Phil Knight who in collaboration with his coach Bill Bowerman, laid the bricks for a revolution in the footwear industry.
Ever since the launch the achievements of Nike in terms of creating a brand ...

Business Proposal for Victoria’s Secret Stores LLC

12102 Cheroywoods Ct.

Ashland VA, 23005

Lori Greeley - Chief Executive Officer
Victoria’s Secret Stores, LLC
P.O. BOX 16586

Columbus OH, 43216 6586

Dear Ms. Greely,
Victoria’s Secret is one of the most alluring lingerie that exists. You also have an impressive set of people who would love to live their fantasy using your products. There is a slight point of concern on mind that I wish to bring to your attention that the size of the average American’s size has increased in the last few decades. Their dress sizes have increased by 3 sizes which must be a point of concern. ...

The survey subject to analysis was held by OCÒO Beauty Drink. This survey was aimed at studying preferences and consumer behavior of various people, mostly young people taking care of their health and looks. The main focus of the survey was in studying healthy beverages (juices) choice and consumption behavior and also OCÒO Beauty Drink brand awareness. Besides, the survey addressed fitness and skin care questions.
Among 30 respondents, 90% were women, mostly young (87% aged 18-29), single (83%) students (87%), Emirati by nationality (90%). Respondents mostly represent mass segment with personal income below 10K. Respondents’ ...

Yum Brands, Inc. is the world’s leading restaurant in the fast food industry, and it is based in Louisville, United States. It is based in over 125 territories and countries with more than 40,000 restaurants. As a resultant of its popularity and doing things a little differently compared with the rest companies Yum Brands, Inc., is ranked position 201 on the FORTUNE 500 Company. The company has world-famous culture of recognition that enhances it to focus on its career potential (ossovsky 33). The company has reputable key statistics, in the year 2012; it has a revenue turnout of more than $ ...

Introduction

Organizations are made to earn economic profit from different angles, and it could be done with the help of effective strategies and mitigating the cost accordingly. The organization has been termed as a place in which there are a numbers of departments working together and among them; the name of the marketing department is one of them. The marketing department is one of the most important and effective departments from the viewpoint of the organization, as it used to market the products or services of the company in front of the consumers. There are a number of marketing based tools which are ...

Analysis

[Author Name]
[Institutional Name]

Abstract

The Mikesbike is a advanced simulation software that helps to manage all the functional area of the company. The company’s total management data base can be viewed in the mikesbike software. It also acts as an interaction tool that helps to lean all the management strategy. The mikesbike is used for decision making process product, firm; finance and production are the key areas of decision making. The simulation software is used for the complex analysis in business and also it is used to take future financial decisions. The price of the software is comparably ...

Macys has been selling in stores clothing for newborns and infants under the brand First Impressions. In competition to that, I have identified new products which will target infants and newborns once again but in this case under the brand name Bright Days.

Bright Days’ Mission Statement

Bright Days will offer diversity and an outstanding experience to the desire of every young one. It will bring to every infant and new born an experience that not only makes them glitter at the color and the touch on their skin but also bringing a stare to every adult as they watch them take every learning ...

Psychology lab report

In the past it has always been difficult to rate different cookies and from this it became necessary to do a research using two different researchers so as to develop different ways that can be used to rate these cookies. The research done was also supposed to determine the factors that can make different people to prefer a particular brand of cookies. The research was done using fifteen participants who were expected to give different rating for different kind of cookies.
Two brands were used in this experiment and these are the Oreo and black and roll. The aim of ...

Introduction

The purpose of the below report is to evaluate and examine the effort that the coca cola company has put in place when advertising its coke brand of product.Coca Cola company is a multinational company which has its branch all over the world. Due to the fact that it has wanted to increase the sales and also expand its market various advertisements have always been done. The adverts have been very numerous. Like each and every year the company has always come up with the new advert to popularize its brand. Since this company is a beverage company it always has ...

Advertising is simply form of communication publicly promoting some product or service. This is a form of product promotion that is very essential for any type of organization. Advertising is used to encourage, persuade or manipulate audience, readers, viewers or a specific group to act in favor of the target of the advertiser. First impressions do indeed matter; this is the solid reason for advertising. Advertising has many factors that are essential like the brand name and color embedded in the advertising psychology, logo and the general social conditions, social needs, tastes, satisfaction retention and cultural beliefs of the target group ( ...

Market Research Plan

Introduction

Many factors influence the consumer purchase behavior of mobile phones. The recent technological trends in mobile telephony industry have seen many big market players grind to a halt because of lack of market intelligent to predict consumer behaviors. Nokia, the once dominant player was recently sold out to Microsoft after losing its market share and technological relevance to archrivals such as Apple and Samsung (Ando & Rigby 2013). Blackberry is also rumored to have been earmarked for sale in the recent past. This unpredictable nature of trends in technology demands constant market research to establish the changes in consumer behavior ...

Advertising is simply form of communication publicly promoting some product or service. This is a form of product promotion that is very essential for any type of organization. Advertising is used to encourage, persuade or manipulate audience, readers, viewers or a specific group to act in favor of the target of the advertiser. First impressions do indeed matter; this is the solid reason for advertising. Advertising has many factors that are essential like the brand name and color embedded in the advertising psychology, logo and the general social conditions, social needs, tastes, satisfaction retention and cultural beliefs of the target group ( ...

Crest was developed in 1955 by Procter & Gamble Company in America. It is one of the pioneer fluoride toothpaste brands proven to fight cavities clinically. It has been one of the most trusted brands in dental hygiene with an endorsement from the American Dental Association in early 1960. The Crest Brand currently has ventured into the global market with its dental hygiene products such as toothbrushes, dental floss, mouthwash and teeth whitening products.
In developing the market analysis of Crest as a brand one has to consider the following elements: competition, buyer behavior, branding, Social Media, product differentiation, packaging ...

- Bauer’s performance in apparel industry
- Core competencies and source of competitive advantage.
Bauer Company operates in the apparel industry with its main business line being sportswear production. (Bauer, 2012) A business’ core competency determines its ability to establish a competitive brand which also depends on several factors. (Fred, 2011) In that respect, the sources of Bauer’s competitive advantage as well as its core competencies are as follows.

Core competencies

- Favorable brand positioning and image that makes it a brand that customers would want to identify with hence earning customer loyalty.
- Adequate finances that enable ...

Abstract

The aim of this report is to explain what the meaning Japanese popular culture. In this context it shall be also outlined what it means to be cool in Japan and what the potential implications for spreading of Japanese popular culture into other cultures and distinct societies are. The examples of popular music bands and manga will be analysed.
Key words: Japanese popular culture, manga, anime, history, brand, fashion.
In the contemporary world with its fast and predictable tempo of development and spreading of globalisation, it becomes quite difficult to distinguish one culture from another or the ...

Affiliated Institution:

Introduction
Harley Davidson is one of the largest motorcycle companies in the world. It has been financially stable over the years because of exceptional strategies such as strong corporate governance, a strong brand image, a good HDFS strategy, and acquisitions/ mergers. This report aims at analyzing Harley Davidson strategies through briefly discussing them and associating their success or failure to its success factors such as a stable corporate governance and its core competencies and capabilities.

Discussion

Harley Davidson Motorcycle Corporation prides itself in its globally renowned brand image that is associated with heavyweight touring and custom motorcycles. The company even has a motor that says ...

Introduction

In many industries and sectors or businesses, the main aim is to have high sales to increase the amount of profit accrued from the operation done. As such, an organization needs to structure a well organized plan to make sure that this objective is achieved. By this we may bring in the topic of marketing which would be a driver towards the achievement of increasing the number of sales in the business so as to meet the objectives of the business of increasing the profits realized .
The topic on marketing is very important to my organization and to effectively show ...

Abstract

Engagement is a fulfilling job related state of mind that makes employees feel connected with their workplace on an emotional level. The key drivers of workplace engagement for employees include career opportunities, communication, brand alignment, recognition and appreciation, compensation and workplace relationships. Highly engaged employees are beneficial to the growth of business because they add to the innovation and overall profitability of the organization. They promote customer loyalty, employee retention, growth of revenues and higher profitability. However, engaged employees might turn disengaged if they are overburdened with mounting work pressure and stress. In the competition to retain and attract best ...

Brand Implementation

Starbucks Brand Implementation3
Starbucks Rebranding.4
Deconstruction of Starbucks logo4
Visual Material and Analysis..5

Understanding the logo and marketing6

Chosen Consultancy Firm6
Cost of Rebranding and Timeline6
Starbucks Brand Strategy7
Value Proposition7
Functional Benefits.8
Visual and Emotional Benefits of Starbucks..9

Starbucks Evolution10

Competitors’ Logo.11

References.12

Starbucks Brand Implementation
Adubato (2011, p.110) stated that the original chairman and Chief Executive Officer of Starbucks was Howard Schultz, and in his book, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time, he stated that the goal of the management then was to build a great company, which stood for ...

Introduction

Unilever is one of the most trusted consumer goods companies around the world. Unilever is known for the production and selling of more than 400 consumer goods products in the local and international market. The company continually evolves with the changes in consumer needs. The company has long-served its customers with products that could satisfy them beyond their expectation. To continually grow and gain customer’s trusts, the company keeps developing new products that are first tested and then provided to the consumers for daily consumption. Unilever has the strongest brand recognition in the local and international market. This ...

Situation analysis

Prices of goods and services can be essential for a happy living; people who can afford their daily needs live happily, and they do not suffer from stress. Setting a low price for goods leads to the satisfaction of customers and it reduces stress among the customers. Wal-Mart Corporation is a firm known for satisfying more customers than any other organization in United States.

Business objectives

- The company aims at satisfying customers always by providing high quality goods at affordable prices.
- Wal-Mart also aims at creating new brands of products for customers to suit the changing needs of everyday life.

Public Relations Objectives

The ...

Introduction

With increased globalization, businesses find opportunities to reach out to the global and international markets to enhance their performance. However, the need to serve several markets presents the challenge of having to deal with differences between the business orientation and the markets with cultural difference being among the most prevalent factors that requires critical consideration by marketers in order to enhance their operation’s success. In that consideration, this analysis seeks to demonstrate the challenges that cultural difference presents to businesses and the effective application of marketing strategies in addressing them. This has been done by analyzing Li-Ning’s ...

Trademarks are some of the many intellectual property rights that are protected under the UK property rights law. Specifically, trademarks are governed under the Trademarks directive. In the case at hand, L’Oreal v Bellure, who is the defendant produced fragrances that were similar in smell to those of the plaintiff Chic SARL who made expensive fragrances for the high-end markets. Loreals fragrances were however marketed in the low end markets and cut chemists so as to appeal to the low income earners. The intention of loreal was to ensure that her products appeared like expensive brands so as ...

PART A

The works in question
Scenting Ltd sells perfumes and toiletries for both men and women which smell like other expensive brands. The company’s products bear writing on them indicating that they “smell like” an expensive brand. For example one of their products, “Dawn” smells like “Naissance” which is produced by a French company called Chic SARL. “Dawn’s” packaging has words indicating that the company’s testers differentiate between “Dawn” and “Naissance”. When the Chic SARL Company moves to court on copyright infringement grounds, Scenting Ltd maintains that there is no copyright infringement. This is a summary of the ...

This document outlining the three principals to help come up with Coca cola’s 2020 vision was drafted in 2009 by the company and its partners in the beverages industry that work in line with this company. The backbone is the three principals as: innovation, creativity and focus. These three are taken as the company’s stronghold factors that will help it achieve its set goals and vision and outline the strategy on implementation (mission) (Brandon, paragraph 16).

Innovation

According to strategic business management, innovation involves coming up with very attractive products by changing one of the original attributes to ...

INTRODUCTION

Children clothing is a profitable business across the UK. This business has observed an increase in volume sales, as market has grown around 7.7% in last two years (Cuthbertson, 2012). The basic reasons for the industry boom for children’s wear were better availability and lower prices of the apparels. Large retailers have seen to be much dominating this category, and these retailers have forced this industry to become much competitive in nature.
Managing the retail store is an art and the management needs to consider different aspects (Gilbert, 1999). Retail stores provide better and more effective touch points. ...

Executive Summary

Burberry is a British fashion house, which offers luxurious pieces and accessories. It distributes everything going from clothing to accessories and even perfume, fragrances and household materials. It is an iconic British product and represents a true image of the British culture abroad. It was widely known by its distinctive tartan pattern, which has been subjected to a lot of copies around the world. The importance of the brand and its strength in the economic world can be figured by the fact that her majesty Queen Elizabeth II and his royal highness, prince of Wales have granted the company Royal Warrants. Burberry ...

A report by..

17th, February, 2013.
Louis Vuitton’s Marketing Mix
This report analyses the marketing mix used by Louis Vuitton a company whose sales increased by 17% in 2012.The report focused on the four Ps of marketing mix namely; product, price, place and promotion, with a single aim of finding out how the company’s marketing mix has succeeded, and offer some recommendations on areas that need improvement.

Product

Louis Vuitton specializes in production and sale of leather goods, trunks, watches, shoes, sunglasses, jewellery and books. Absolute quality of its products is the main emphasis of the company and ...

The Coca Cola Company is a multinational company that deals with the production and sale of non alcoholic beverages. The company’s headquarters is located in Atlanta Georgia. The company is best known for the brand of Coca cola products. The products were invented by John Stith Pemberton in 1866. The inventor was a pharmacist located in Columbus, Georgia. Coca Cola formula was bought from Asa Candler in 1889 (Bell, 2004). Asa was incorporated into the company in 1892. Coca cola offers a variety of over 500 brands in approximately 200 countries. The company has the privilege of serving 1.7 billion customers ...

Business Report for Inditex

Since 1975 when it was first launched in Spain, La Coruna, with Zara, by its founder Amancio Ortega Gaona, Inditex has known a permanent growth and profitability throughout the markets that it reached ever since. Activating now in European and international market (with 5527 stores at the end of 2011 (Inditext Annual Report 2011, p. 14)), the company is not about to stop there, but it is pursuing new territories, aiming to make its brands “a hip”, being determined to position them (Zara, mostly), as top brands, for high end consumers.
This report will mostly focus upon Zara’s operations, ...

Analysis of an Advert

There are two principal categories of market segmentation: consumer based segmentation and consumption-specific segmentation. In consumer based segmentation, the consumers are grouped on the criteria of characteristics of the consumers. In consumption bases, the segmentation criterion is based on the consumer’s interaction with the product or potential interaction with the product. Within each category, segmentation may be further carried according to existing facts or according to abstraction, (Charles, 2008).
For consumer based segmentation, facts include elements such as age, age cohorts, gender, marital status, family life cycle, income occupation among others. For consumption-specific segmentation, facts include user ...