Buyer Reports Samples For Students

Business Role-play: Negotiation

Business Role-play: Negotiation

Introduction

This negotiation took place between two different teams. The first team, made up of three team members, was tasked with selling a product to the second team for sale in retail stores in the Kingdom of Saudi Arabia. During this negotiation, both teams had a clear goal: to make a good business deal and build a good relationship with members of the other team. This was mainly a preliminary negotiation, which means that both teams were talking primarily about a single product. This product is a protein powder, which team 1—the sales team—claims is ...

The focus group meeting was held on October 2nd at 10:45 am at ERAU, Collage of Business. The participants involved one female and five males both on their twenties. The group was highly motivated by the group leader with each member willing to participate positively. At the end of the meeting, participants had learnt the ability to involve the client personnel in the research process, the ability of group participants to interact with each other and the level of participant involvement in the research.
Buyer characteristics affect how a buyer will decide on the choice of whether to buy ...

Personal Selling Presentation Report

- Business card

Organization name: Nike

Headquarters: Beaverton, OR
Customer Service: +1800-344-6453
Description: At Nike, we believe in quality. Our employees and staff are dedicated in designing, developing, manufacturing and offer a worldwide marketing and selling of sports attire; apparel, footwear, accessories, equipment and other services. All over the world, we are the best.
Why you should try us: We are renowned for providing quality products and services as compared to our customers. The reviews from our clients say it all.

Nike- Just Do It!

- Sales objectives
Coordinate and facilitate the development of new advertisement campaigns with various advertising agencies so as ...

Background and Rationale for Choosing Kraljic Model

Supplier relationship management is necessary for long term success and sustainability of an organization. Apple Company has over the years been able to boost its supplier relationship by engaging competent suppliers who identify the need for technological advancements and sustained profitability. Among the factors considered by Apple is the need to reduce costs of sourcing for raw materials and reducing the risks associated with supply chain inefficiencies. The Kraljic supply chain model is a key tool that is applicable in Apple’s operations considering that there are two aspects Apple looks for when engaging its suppliers. The two elements ...

On purchasing a product, the involved people in the chain of distribution that includes the manufacturers, distributors and retailers assure the buyer of the product’s safety. Taking a warrant on a product is very crucial since it assists a buyer to claim incase the product has defects or fails in one way or another. Consumers should always rely on warranties in order to protect themselves from problems with goods and services (Mann & Roberts, 2006). One type of warrant that applies to sale of goods is the statutory warrant. This type of warranty protects consumers since it contains rights and obligations available in ...

Introduction

Time warner Cable Company is a telecommunication company located at the Time Warner center in the United States in the city of New York. Time Warner company deals with the televisions networks, films and entertainment. It is the third largest telecommunications company in the world. The company was established in the year 1990. It was started by forming a merger between two companies in the United States of America. This companies comprised of Time Inc. and the Warner communications. The company mainly operates in film production and television. The company has a limited publishing operations in the United States ...

Answer to Question

Introduction
Social interaction is apparent in almost all aspects of daily living, whether a teacher talking to his students or a car salesman selling the latest car model to an eager client. Within this interaction people makes a good realization of another person’s personality and how the other person perceive the other’s personality through interpersonal perception. The concepts of attribution theory, interpersonal perception relates to the tenets of social psychology (Krauss, 2008). The application of interpersonal perception to daily social interaction considers how people understand the world for what it is, but responds to the cues that defines the ...

Abstract

The report deals with the analysis of design and implementation strategy adopted by an Indian Grocery retailer iTadka, based in Perivale, UK. This is a small yet very promising Organization in terms of growth, with an accomplished online business. The report will analyze the effectiveness of the current online business strategy followed by the company. It will also look into the issues this company faces in terms of its resourcing capabilities, followed by the recommendations that can promote its online presence.
iTadka: The Company Profile
An independent Indian grocery store located in Perivale, UK, iTadka started its business ...

F1 race in Beijing, China is one of the popular businesses. It is gaining its popularity day by day. Business houses involved in this kind of deals, earn revenue of over $1 billion. Starting from car manufactures to the drivers, many people are part of this business. This business may look lucrative and entertaining; however there are certain kinds of risk in it. Henceforth, the strategic management of F1 racing should be planned accordingly.

What do you mean by Strategy?

Strategy means something which is planned or designed in order to achieve a long term goal. It is changed and improved depending on a company’s products ...

Analysis of an Advert

There are two principal categories of market segmentation: consumer based segmentation and consumption-specific segmentation. In consumer based segmentation, the consumers are grouped on the criteria of characteristics of the consumers. In consumption bases, the segmentation criterion is based on the consumer’s interaction with the product or potential interaction with the product. Within each category, segmentation may be further carried according to existing facts or according to abstraction, (Charles, 2008).
For consumer based segmentation, facts include elements such as age, age cohorts, gender, marital status, family life cycle, income occupation among others. For consumption-specific segmentation, facts include user ...

Introduction

Lego is an international toy brand, having selling points all across the globe, in almost 12 dozen states of the world. The brand is known for the plastic building blocks which are used for making toys of the desired shape and form
Lego is an international, company with head office in Bullind, Denmark. The company started in the early 1930’s and has been making progress by leaps and bounds since then. Currently, according to a global survey held in 2012, Lego is the world’s third largest toy selling company. Lego has been making the environment friendly toys ...

Answer 1)

The nightmares of global financial crisis began in 2007 and despite the efforts of central banks and policy makers to restore the economy, the crisis were intensified in 2008. The proven impotency of policy responses and multiple views of number of economists and analysts over causes of Financial Crisis, has raised the root causes of global financial crisis.

The Sub Prime Lending:
The continued trend of increasing prices in housing sector because of excessive liberal and accomodative policy along with lax liberal standards during the period of 2002-2006, led to large issue of mortgage credit to households including ...

Introduction

The Bayerische Motoren Werke (BMW) began during the World War I. It specialized in engines manufacture. The company broadened into its current two principal product ranges: automobiles and motor cycles. BMW is one of Germany’s prominent and most successful companies today. BMW cars are not the most reliable, the most powerful, or the most luxurious on the market. They however, score well against all these criteria. BMW’s products are not exceptionally innovative although it rightly stresses the advanced nature and quality of its technology. The design of its cars is convectional and models styling is decidedly traditional.

Generic Strategy

...

BUSINESS FINANCING

Introduction
Business owners and managers seeking financing encounters an essential decision regarding choice of whether to borrow money or to make use new equity capital. Given that equity and debts have very varied characteristics, each of them has different effect on cash-flow, earnings, and taxes as well as on balance sheet. They also have different impacts on any company`s dilution, leverage as well as a host for other financial metrics by which companies are measured. Lastly, each business financing options presents a different kind of relationship in relation to the financing source. Thus, a company`s plan on ...

Module

Executive Summary
With the changing demand across the emerging economies, the centres of activity in the steel production market are shifting away from the traditional markets in North America and Europe towards Southeast and Central Asia, Africa, and Latin America. Established players are facing increasingly stringent competition from technology-constrained players in the emergent market, coupled with fast growing markets in those countries, which they can capitalise on. This report includes an internal assessment of Severstal, one of the world’s largest steel producers, followed by a five forces analysis of the steel industry. The second section of the paper ...

Introduction

A consumer diary is important for the following reasons. One, It is used to capture frequent and small purchased items that a consumer uses. The diary is meant to capture all the expenses on food and beverages that a consumer uses nonprescription drug and supplies, tobacco and personal care products. A consumer diary is self-managed within a specified period of time. The diary is used to show the amount of expenditure a consumer uses on products that they use. It can also be employed in analyzing the consumers’ loyalty towards the items and also checking consumer behavior (Maclaran, et al., 2007). An example ...

Introduction

EBay is one of the key players in the online shopping industry. According to Hudson, eBay host around 200million buyers or shoppers and various business transacting in the site (1). Originally, eBay started as an online garage-sale-style auction but currently eBay has evolved to be the world force in the retail industry. The marketplace has various frameworks for selling various products or items for both the small and large businesses. Hudson notes that, eBay is the place to go while one is looking for discount on items and unique collectibles (2).
Just like other forms of business, this ...

Position statement4

Misrepresentation of facts.4
Negligence.5
Corporate Decision-making...6

Summary

General Motors Company deals with automotive, in most cases, vehicles. The management was aware of the problems with the ignition switch which could force cars to shut suddenly down, disabling their steering. In practice, this could bring about an action on strict liability against the company by the consumers. According to the law, the producer incurs strict liability whenever there arise safety ramifications which the producer is aware of. In this case, it is apparent that General Motors is aware of the defects and the harm they could cause to the ...

Profitability ratios

Gross profit margin =Gross profit/Net sales
The formulae used in the calculations are listed in the appendix. ("Growth, Profitability, and Financial Ratios for Myer Holdings Ltd (MYR) from Morningstar.com," n.d.)

Commentary

- Profitability

Generally, profitability ratios give someone an idea on how the company is utilizing resources to make the profit.

Myer has a lower gross profit margin compared to David Jones. The gross profit, net profit margins for Myer decline over the two-year period, 2012 and 2013. During the same time, David Jones improves marginally on the margins. This is an indication of changing fortunes in the industry, where one company gains as the other declines.
The two companies have a similar tax environment as tax expense ...

Introduction

A general environmental analysis for H&R Block, which is a renowned firm providing tax reporting services to a wide number of clients. The analysis involves all external factors affecting the company and its marketing plan. Marketers to identify trends or other outside forces that affect the products success or failure use this technique. Marketer have an obligation to look at the political situation, economy, cultural, competitive scenario, social conditions, legal and ecological factors which are affecting a given environmental analysis.
In the social cultural segment society’s attitudes, cultural values, work force mix, quality of life, women in the workplace, diversity ...

Abstract

This company deals with the provision of management, operation, and crewing services for a diversified marine fleet, which consists tanker, container and dry cargo vessels for approximately seventy ships with a capacity of close to 8.0 million deadweight tons (dwt). The company was formed in the year 2010 due to a merger between TST and SHL companies, with an aim of expanding services to third party and to continue technical management of existing TST managed fleet.

List of Abbreviations

CFS – Container Freight Station
EU – European Union
TST – Tsakos Shipping and Trading SA
SHL – Schoeller Holdings Ltd
ITM – Institute of Transport Management
...

Legal Issues Affecting Business Organizations in Australia

Recurrently, business entities engage in fraud or unfair practices in an attempt to gain advantage over their competitors. It is not always that these practices benefit consumers- on several occasions, business entities disregard the rights of the consumer. It is in this light that most governments, inclusive of the government of Australia, require business to submit information about their various products in a bid to ascertain if the products, in any way, infringe the rights of consumers. This is bid by governments to safeguard the rights of consumers is conventionally referred to as consumer legal protection.

The Level of Consumer Protection in Australia

However, even as governments, ...

Information System’s Role in E-business and E-commerce

In today’s world, ICT has become a vital component of almost every office and business. The emerging global economy that is the digital economy has relied mainly on the use of ICT for the proper conduct of business transactions. Business models have changed to attuned to the present needs of the markets. Information Systems plays a big role and is actually a main driving force for the successful conduct of e-business and e-commerce.
BusinessDictionary defines information systems (IS) as “ a combination of hardware , software and trained personnel organized to facilitate planning, control, coordination, and decision making in an organization (2012). Technology ...

Buyer & Consumer Behavior

Measuring & Interpreting Brand Performance
Buyer & Consumer Behavior

Executive Summary
Kit Kat is one of the most known chocolate products in the world and its red pack is well recognized among others. It was first introduced in 1935 and still is one of the favorite brands among public. In the beginning it was owned by a Rowntree, UK based confectionary company and today it is owned by Nestle. In the following report will be discussed and analyzed brand performance. Report is broken into three parts. In the beginning, we will analyze Brand performance comparing measurement variables to ...

Importance of Strategic Marketing

Strategic planning is the process and time through which an organization or institution defines and sets down its objectives, mission and goals. These are otherwise referred to as strategies which then act as guidelines to the company’s future decision making, direction, and resources allocation in labor, finances and time to the various sectors of the organization.

Strategic planning in any organization is important because it acts as a watch dog to ensure that the company sticks to its mission and goals. This is because the plan will declare as determent for any single activity that will be carried out ...

Debtors filling system will be the responsibility of the accounts clerk and is prepared when the business is preparing and updated on a weekly basis. The records are prepared and recorded in the debtors’ accounts. The debtors’ accounts may either be debtors’ receivables or the debtors’ payments accounts and this is determined by the payment method of the debtors. The accounts are usually reviewed either on quarterly basis or annually depending on the volume of work carried out by a business. They may also be reviewed when an audit is being carried out and this has no specific time, since it ...

Video and Computer Games Industry

Organizations rely on environmental scanning to carefully monitor their internal and external environments with the aim of detecting opportunities and threats that may have a bearing on their current and future plans. Changes in technology have contributed to increased dynamics in the video and computer games industry, and companies have been forced to transform and adapt to stay competitive. Enterprises focusing on the retailing of DVD/CD/Computer games have been affected by the advent of competition especially from companies utilizing digital platforms to provide video and computer games to their clients (Grüsser et al., 291). There has been the ...

An Analysis of Merger & Acquisition Strategy

Introduction
There has been a major fall in the oil prices in past two years from 2014-2016. The decline in oil prices has led to a major impact on the energy sector making it difficult for energy producer companies to survive. However, despite the falling oil prices and damp prospects, there has been a major announcement of merger and acquisition that touched the $300 billion dollar mark in 2016, while the deal announcements in 2015 were in the tune of $3.2 trillion across the globe. Most of the surge in the energy sector is attributed to some of the ...

INDIVIDUAL REPORT ON ENVIRONMENTAL ANALYSIS OF A BRAND

Individual Report on Environmental Analysis of a Brand
Introduction
Hamleys has been in existence for over two centuries, and the company prides itself on the fact that it has stood the test of time. The future of Hamleys looks bright only if the company addresses the business analysis aspect. Business analysis is a valuable tool in assessing any given business type. The results obtained at the end of a given analysis are useful in determining a lot of information that are necessary for the business. Some of the emerging topics addressed by business analysis with regards to the outcome ...

Executive Summary:

The competition in the market is growing and energy sector is not an exception. The saturation of the players is high and thus the intensity of competition is high. Windflow is a Company that has been serving its client since a long time; however the Company has not been able to set any competitive advantage in relation to the industry.
In this scenario on the business level, there are two open options for the business. They are either to enter into a new market category or to create a unique strategy of positioning in the market. There are two ...

Emirates Airline’s core objective as a business entity is to provide quality service and cater the needs and wants of the consumers on a global level consistently, with the competition intense and dynamic, the success factors that led Emirates Airlines to be one of the leading airlines is heavily influenced by the role of the buying centre concept and its effects on the buying behaviours of the consumers.
The concept is based on the purchasing behaviour in a complex corporate environment that consists of large scale sales, like an environment like an airline and consequently, focuses on the ...

Agency Management & Processes

Executive Summary
The paper is intended to explore and analyze the portfolio in any one of the agency management and proper description of the job role. Different agencies are discussed before considering any of them include Advertising Agencies, PR Agencies, Media Buying Agencies, Sales Promotion Agencies, Brand Identity Agencies, Social Media Agencies, Digital or Online Marketing Agencies, Design Agencies, Market Research Agencies, Web Design Agencies and Print Agencies. All agencies have different roles and functions across the field of marketing. The Advertising Agency is decided to explore the portfolio and overall process of campaign management. The job role of ...

Company profile

Brookfield is among the leading asset management organization in the world. The recent statistic shows that it has $225 billion of the assets management. The company has achieved its long-term objectives by attaining 100 years of operating and owning assets. It focuses on the renewable energy, property, private equity and infrastructure. Brookfield connected the shareholders and clients by developing and managing a portfolio of renewable energy and premier offices. It is a publicly listed company in the stock exchange market thus generating more financial and investment stability.
The company operates under a well define global strategic. The strategic allows ...

1. Perform a five forces analysis for the traditional airlines. How would you assess Qantas’ ability to address the limiting (or detrimental) factors in the industry?

Five Forces Analysis

Threat of New Entrants
The airline industry has moderate threat in terms of new carriers entering the industry, especially from the Asian sector. Even then, the knowledge and costs of entering the market are significantly higher. Any new airline attempting to enter the airline industry would need significant investment of building its customer base and infrastructure.

Buyer Power

In terms of buying power, the airline industry grew to $564 billion in 2008 displaying the high ...

Launching e-Commerce to Add Value for Customers

OIM Consulting
Consultant Name
1. PART 1
Launching e-Commerce to Add Value for Customers
1.0 Introduction
England is the home of Phab a retailer of mobile phones, tablets and accessories. The company is owned by Ogonwe, who is also the founder of the company. Retail sales were begun in a stall at the mall and since those humble beginnings the business never stopped growing. Ogonwe recently purchase Networkz, a Norwegian business in the same business sector as Phab. The new merger offers great opportunities and new challenges. The changes Ogonwe initiated and new ideas also offer risks. ...

Culture refers to how a person thinks and functions represented by eating, dressing, working and interactions behaviors. Culture creates many impacts towards the operation of global businesses (Aswathappa 2010). Eastern and western cultures differ in cultural elements in both social and business environments. The following paper represents a case of the United Kingdom firm that received a complaint from Chinese clients over a bad product that affects customers. Lane Crawford wishes to close the contract with Alexander Mcqueen because of complaints from customers. In order to resolve the issue Alexander Mcqueen had to send a team of experts to China, but unfortunately they barely ...

Business Report on Amazon

Introduction
Amazon is one of the most renowned and distinguished online retailer. It is an American run e-commerce firm. They have their headquarter in Seattle, Washington. It is known as the leading company which is operating electronically through the internet. Since more than ten years, they have managed to sustain their position. They have been comparatively unaffected by the changes in the external environment.
Initially Amazon was an online website which was involved in selling books online. Later, when they started being successful, they diversified their operations to sell videos, mp3 songs, video games, apparel, jewelry, packaged ...

Brand Equity Management

Part One: Introduction
One of the key reasons behind the success of a business is a strong brand image or building brand equity. The main rationale behind building brand equity is because it serves as a basis for business success and also helps assists in offsetting stiff competition by letting brands to maintain high pricing, differentiating the product, and enjoying loyal set of customers. Explaining in short what makes such a brand, on the other hand, is not as straightforward a task as saying what a brand should bring about (Carman, 1990). Notably, the outlook of a brand is primarily associated with an identity, a name, a symbol ...

Introduction The National Innovation System signifies the aspects of technology and data among individuals, industries and also Companies. This is the key towards the creative process on the national level. In the respect of the development hypothesis, technology and innovation improvement are the outcomes of a complex set of connections among the main actors in the industry. These actors incorporate industries, colleges and government research centers. Organizational culture is the conduct of people who are referred to as the crucial part of the association, and even the implications that the individuals respond to their activities.
The organizational culture incorporates ...

Business model "lean canvas” for Juju’s Fashion Retailer

In order for a person to make any business idea to be a success, he or she must introduce an effective business plan as well as a business model. A business model for fashion retailing business should cover all the relevant fields that aim at making it a success. Juju’s fashion retailer aims at producing recycling T-shirts for all the nations that are participating in the 2014 FIFA World Cup in Brazil. These T-shirts should be availed to the participants at an affordable price which will entice them to buy as much as possible (Kählig 66).

The production of these recycling ...

Crest was developed in 1955 by Procter & Gamble Company in America. It is one of the pioneer fluoride toothpaste brands proven to fight cavities clinically. It has been one of the most trusted brands in dental hygiene with an endorsement from the American Dental Association in early 1960. The Crest Brand currently has ventured into the global market with its dental hygiene products such as toothbrushes, dental floss, mouthwash and teeth whitening products.
In developing the market analysis of Crest as a brand one has to consider the following elements: competition, buyer behavior, branding, Social Media, product differentiation, packaging ...

Analysis of Product Marketing

Analysis of Product Marketing
- Product Macro and Competitive Environments
- Product Description
The product chosen for analysis is crunch breakfast cereal “Cap'n Crunch” made of sweetened corn and pieces of oat. The product is produced by Quaker Oats Company (PepsiCo), located in the US. Cap'n Crunch cereal is very popular in US on the market of breakfast cereals that generated approximately $118.6 in sales in 2010 from supermarkets, mass-market retailers, and drugstores (Joyner, 2011). However, US sales of the company dropped in 2010 by 6.8% because of health activists and government pressure connected with health ...

Executive summary

Noteworthy is the reality that businesses are the backbone of the economy. Starting a business is the most difficult part of any venture. The main reason why this has always been described as the most difficult phase is that, primarily, when people set out to start a business, they silently consent many uncertainties. Businesses are associated with many unforeseen disturbances, which may cause business failure in the event that they are not remedied in advance. However, the good part is that business owners or entrepreneurs are always in a position to mitigate such occurrences right from the beginning if they apply the ...

Introduction

Many people have participated in the development of heuristics for systems to check acceptability for the user of system, one of the best source for this purpose is Nielsen’s Heuristics. Rolf Molich and Jakob Nielsen developed heuristics which were mostly used in the field of user interface design. Nielsen in 1994 refined the list by evaluating sets of heuristics. Nielsen’s Heuristics includes ten points to find out acceptability of user interaction of any system. These points are followings

2- Comparison between real world and system
3- User control and freedom to use
4- Consistency and ...

Internship scope:

- Controlling, booking and reconciling the postings and cash movements registered selling points per day.
- Controlling, booking and reconciling credit card transaction,
- Controlling, booking and reconciling miscellaneous payment modes like airline vouchers
- Controlling daily cash flow (bank issues),
- Support cost controller by stock control.
- Filing and documentation.
- Create proforma invoices for accounting.
- Supporting the monthly and periodical closing activities.
- Tracking and weekly reporting employees’ differences.
- Checking recipes.

Filing system allows the business to access important information quickly and efficiently. ...

Nike Company’s ‘Find Your Greatness’ Campaign Report

For an effective advertising campaign, it is essential to integrate a larger number of media. The integration is of significance since it creates enormous attractions and higher level of awareness to the organization’s customers and potential customers. One of such companies that have integrated its advertisement campaigns is the Nike Corporation. The company has effectively integrated the advertisements that equally work best across the television, online media, and outdoor. These make its customers promptly gain awareness about the products of the company. This paper conducts an analysis of one of the Nike Corporation’s advertisement campaigns and its effect ...

Introduction

Hewlett-Packard (HP) is one of the world’s leading technology companies. The company currently operates in over 170 countries globally and offers personal computing, printing, imaging and software services. In addition HP provides an IT infrastructure, cloud computing and connectivity. Described herein is an analysis of the company based on its generic strategies, corporate strategies, and international strategies. After the analysis, one of the company’s problems is identified and a solution proposed.

Generic Strategies

The five generic strategies are Overall Low-Cost Provider Strategy, Broad Differentiation Strategy, Focused Low-Cost Strategy, Focused Differentiation Strategy, and Best-Cost Provider Strategy. The low cost provider strategy ...

Executive Summary

It is important for an organization to understand the changing markets and behave in the manner that it can meet the dynamic market requirements and that is the only reason it can move ahead the competition in the long run. The inference drawn from this report is based in a discussion of the market strategies and the forces that drive the market. A comparison of Dell and Microsoft gives us a detailed idea of how a major player enters the market and enjoys monopoly which is lost in case if new entrants enter the market and start taking the market share. The ...

Introduction:

Clearwater Technologies was formed by four MIT graduates. The Company deals in customer relationship management servers and focused on providing its services to small to medium sized companies only. The Company is operating in multiple products but QTX is the most successful product and major revenue earner for the company (Susan F. Sieloff and R. M. Kinnunen, 2007). QTX sales represent more than 50 percent of company’s total sales. Clearwater products are known for high reliability with life time technical support at no cost. As QTX is major revenue source for the company, the cash flows from the ...

Market oriented definition

The sporting goods store is operating in an athletic wear oriented market. Central users of our products are individuals (men, women, and kids), corporations as well as institutions who care about being fit and healthy or also having fun.

The product is a store of sporting goods. The product, sporting store, is multifunctional. The primary focus of the product is the warehousing of an athletic wear that is specifically designed for a given sport as well as for leisure use or uses. It stores the footwear, caps, body suits, tracks, swimming costumes, sports graphics and e.t.c. The store generally targets athletes ...