Abstract
The Australian cruise sector has witnessed significant growth in the last couple of years, relative to the wider tourism sector, mainly measured by total visitor nights. Statistics from the Australian department of tourism indicates that the tourism industry figures have been on the decline because of an unfavorable exchange difference. This paper explores the market for cruise sector players, and makes a critical analysis of various issues affecting the cruise sector, as well as the market segmentation and positioning of the various players in this industry.
Introduction
The cruise liner market in Australia for the year 2013 will be composed mainly ...