Abstract
The chocolate industry is extremely core in the economy of India. There are key players in the chocolate market with Cadbury leading a fleet of other companies like Nestle, Amul Milk, 5-Star and Bars Count Lines Wafer Panned Premium. The latest company to the market is the Lindet Company. Cadbury Company enjoys the largest market share of 70% while the rest share the remaining 30%.
Cadbury has remained dominant following its uniqueness in production, marketing and location of its selling points. The company is extremely keen on these sets of marketing elements to ensure the best share of the ...