Clothing Reports Samples For Students

Summary

Belstaff is a clothing company that came on board as the most sophisticated clothing company. The technology it used was important to ensure that the company made clothing that symbolized superiority. The company used cotton wax material to create cloth that was waterproof and yet breathable. Another benefiting factor is that the company invested in advertising. It branded its superior quality clothing with sophistication and made its use befitting to men.
The branding affected the female part of the market for the company. The women felt left out and even though the company gained a lot of customers in ...

Chapter one

Historical background of the Company
Silk Clothing Company was established in June 2012 by entrepreneurs Neman Lucy and Russevell Nick. It is located in Beirut Lebanon. The two friends agreed to develop and market a line of clothing with an exceptional, universal imploration to the outside enthusiasts and forming the company was a step forward towards achieving their vision. Russevell, who has a degree in management, has been operating adventure businesses that organize trips to various parts of the world while Neman, who holds a degree in marketing, has been working in the clothing industry for the last seven years. The main ...

Introduction . 2

Analysis .. 3
1) Structural Characteristics . 4
2) American Apparel mission statement 5
3) Organizational Structure .. 6
4) Porter’s Competitive Strategy . 7
5) The External Environment 8
6) Stages in the lifecycle, size, and control system .. 9

Recommendations and implementation plans 11

References . 12

1.Executive summary
The issue that the American Apparel’s organization is facing is that they have a very unique strategy to run the business more effectively than its competitors; unfortunately, this strategy did not meet the external environment needs. Therefore, they had to lay off hundreds of workers and retooling its production process in ...

The History of Cotton in America

Historically, the cotton production in the United States has experienced times of entrepreneurial developments from England’s cotton clothes and yarn. When the factories began operation, the price of cotton fell drastically to ensure affordability of the clothes by the poor people. The lowered price of cotton saw the rise of demand that necessitated England to demand more cotton. America at this era did not have a large base of cotton production until 1830 when the South started large-scale production of cotton. England benefited from 70 percent of this production while the rest remained in the nation for local production.
...

Introduction

Abercrombie & Fitch was established in 1892 in New York City by David Abercrombie and Ezra Fitch. The company was initially started as a retailer of excursion goods including shotguns, fishing rods, and tents. In 1988, the company was sold to ‘The Limited’, who was a famous clothing brand in Ohio State. The company then started selling the clothing for young adults and soon became one of the largest apparel brands in the United States.
Abercrombie & Fitch are located at more than 1,000 locations in United States and is expanding its operations internationally. The company operates four brands including the ...

Business Proposal for Victoria’s Secret Stores LLC

12102 Cheroywoods Ct.

Ashland VA, 23005

Lori Greeley - Chief Executive Officer
Victoria’s Secret Stores, LLC
P.O. BOX 16586

Columbus OH, 43216 6586

Dear Ms. Greely,
Victoria’s Secret is one of the most alluring lingerie that exists. You also have an impressive set of people who would love to live their fantasy using your products. There is a slight point of concern on mind that I wish to bring to your attention that the size of the average American’s size has increased in the last few decades. Their dress sizes have increased by 3 sizes which must be a point of concern. ...

Introduction

Headquartered in the City of Westminster, London, Marks and Spencer Plc. is one of the leading British multi-channel retailers of garments and high quality food products. Founded in 1884 by Thomas Spencer and Michael Marks, the company has 766 stores in the UK alone with 361 more stores spread across globally in over 50 nations (M&S #3 2014). With about 82,000 employees worldwide, the company aims to provide an excellent shopping experience to its customers, whether in stores, by phone or online. The company seeks to follow a green way of doing its business and hence it has engaged ...

Introduction. 5

Purpose of the report 5
Findings 6
Situational Analysis 6
Strategic and Marketing Opportunities. 9
Financial Opportunities.. 12
Operational Changes.. 12
Strategic Priorities.. 13

Communication Plan and Recommendations 14

Conclusion. 16

References 17

Executive Summary
This paper is carried out for purpose to prepare a full strategy and situational analysis around a new product line created by David and Victoria Beckham for young soccer players called Beckham Sports Star Range. The research draws attention to the fact that in Australia demand for the sports industry products has been caused by changing consumer attitude towards sportswear and the promotion of a healthy lifestyle ...

On behalf of the staff of Gilani clothing company, I would like to thank the public and our customers in particular from all the nations, for believing in us and supporting us to make us who we are today. Your backing cannot be underestimated and it humbles us to say that we would not have made it without each and every one of you. Gilani clothing is a big company multi-national company that gives the best of product to its customers. In addition to top quality products, Gilani clothing has several initiatives to giving back to the society. Observing environmental ...

An Australian company opening an independent clothing company in Indonesia

Introduction: I was asked by the management of the company to represent the report on the proposal of opening the new clothing company in Indonesia. This report covers some main and vital issues to be considered before making any decision.

Report:

Financial Risks in Indonesia: Investments in Indonesia will bring a higher rate of financial risks as compared to any other developed country such as China or Japan. The reasons behind this financial risk are the inflation rate, level of corruption and the shortage of required labor. Opening of an independent clothing company in Indonesia will be required to have a massive ...

INTRODUCTION

Children clothing is a profitable business across the UK. This business has observed an increase in volume sales, as market has grown around 7.7% in last two years (Cuthbertson, 2012). The basic reasons for the industry boom for children’s wear were better availability and lower prices of the apparels. Large retailers have seen to be much dominating this category, and these retailers have forced this industry to become much competitive in nature.
Managing the retail store is an art and the management needs to consider different aspects (Gilbert, 1999). Retail stores provide better and more effective touch points. ...

Report to CEO and Senior Management at Riptide

Consultant’s Name
Report to Riptide: Meet and Beat the Competition with
Information Technology and Information Services
Riptide has offered high quality surf wear over the years with its winning combination of manufacturing its own products and selling its high-end products at medium prices. Riptide was a success without overstretching its capabilities as a medium-sized business. Most important though, has been the ability of the founder/owner’s charismatic and intuitive abilities to communicate one-on-one with customers and stay ahead of popular trends. The combination of understanding the customers, offering personal customer service and consistently offering high quality products ...

Justification

In this region, passion for various sporting assortment has been marked by an increasing demand. With the recent research showing that retired aged people are prone to various complication due to inadequate sporting activities, the need for sporting has continually increased triggering an upsurge in the sporting gear. Moreover, there are those customers that can hardly be able to purchase a new sporting cloth from the sport stores hence this outlet provides them with an opportunity to enjoy sporting activities while ensuring that they can afford cheap and as good as new sporting garments. With this sharing need, this region ...

Research methodology

The research was conducted to identify the trends in the Australian clothing and textile market, as well as identify the consumer trends among women who are the primary target market for the business. Both quantitative and qualitative research methods were used in the study to gather information. For the quantitative research methods, data from other researchers was used (Kothari, 2004). The data included the geographical location and climate of Australia and their direct and indirect impacts on the Australian clothing and textile market. Other trends such as sources of raw materials and fashion were also researched with the use ...

BUSINESS MANAGEMENT AND DECISION-MAKING PROCESS: CAIFU

Executive Summary
Caifu, in an effort to maintain its growth and sustainability, looks to invest its money in a credible organization that has a sound management system and trustworthy leadership. Currently, the companies at its disposition include H&M and Next. Prior to committing any initial capital outlays to one of these companies there is a need for a very thorough analysis in relation to what choice would be lucrative to Caifu especially in the long run. As an employee affiliated to Caifu and its interests, I have been asked to come up with a management report to forward to ...

Executive Summary

Introduction
The main perspective of this assignment is to apply the concept of marketing on a given organization. The company which has been selected for the same analysis is ASOS. Different tools would be applied on the same company in particular, as SWOT, PESTLE, ANSOFF and others. It is assumed in this particular assignment that ASOS is trying to launch a new product of men T-Shirt in the market of the UK and for that stance they want to have a perfect communication or marketing plan.
ASOS plc is a UK’s leading online platform that is associated to offer the ...

Introduction

Business entities both in the contemporary society as well as in the past have different approaches in undertaking their business activities and such approaches focus on increasing the returns. The other objective of the majority of the companies is seeking to obtain stable markets as well as a clear expansion strategy that enables them to approach new markets and establish operations in new markets successfully. The clothing industry is a major industry across the globe with varying organizations operating in the industry. The majority of the companies have not developed specialized products based on the demographic segmentation of the ...

Management report

Introducing a business
A business that is going to be explored is a store that offers vintage clothes and accessories. Vintage clothes and accessories can be worn in a daily life or specifically targeted for some events, such as costume ball or a farewell night at school. Apart from selling clothes and accessories, a store will accept orders for creating retro-style clothes and accessories foe different events. First, a single store will be opened. Then, it is expected to create a chain of stores, continually expanding US-wide.

Industry analysis
The retail store “Retro” functions within the clothing industry. The ...

Zara Analysis

Vision and Mission of the Company
Zara is one of the largest retail fashion companies, which, according to the Hansen (2012) grew from an “unfashionable corner of disheveled Spain, the company conquered the market with its new approach to “fast fashion” and innovation in handling seasonality. The company aims to enact community and environmentally-friendly practices to its operations and ensure that that Corporate Social Responsibility (CSR) is in the core of its supply chain management and suppliers relationships. The mission statement of the company is the formulated around the sustainable development of the society and the environment with ...

Profitability ratios

Gross profit margin =Gross profit/Net sales
The formulae used in the calculations are listed in the appendix. ("Growth, Profitability, and Financial Ratios for Myer Holdings Ltd (MYR) from Morningstar.com," n.d.)

Commentary

- Profitability

Generally, profitability ratios give someone an idea on how the company is utilizing resources to make the profit.

Myer has a lower gross profit margin compared to David Jones. The gross profit, net profit margins for Myer decline over the two-year period, 2012 and 2013. During the same time, David Jones improves marginally on the margins. This is an indication of changing fortunes in the industry, where one company gains as the other declines.
The two companies have a similar tax environment as tax expense ...

In most cases when we think of pollution very rarely do we spare a moment or two to think of ecological footprints of the shoes on our feet, the cap on our heads nor the shirts on our backs (Claudio). Instead, all we think of is the raw sewage piped into our watercourses; we envision the emissions from the textile and coal industries, our bare-stripped forested landscapes, and the municipal wastes piling on our streets and landfills (Sweeney). The bitter and unfortunate truth, however, is that the overall impact of the apparel industry on our plant is quite grim ( ...

Introduction and e-Business background

ZARA is a Spanish clothing manufacturer founded in 1975. It is a part of Inditex Group that makes it the world’s largest and successful clothing retailer. The company offers its customers with a wide variety of men, women and children clothing. ZARA has over 2,000 stores in different parts of the world and has a policy to invest a certain percentage of their revenue in opening new stores . The store has the most unusual strategy in the market as they do not advertise their products. One of the strategies of ZARA is that they take only one week to manufacture a product and ...

Fashion refers to the most popular practice or style in footwear, clothing, makeup, body piercing, furniture or accessory. It is a distinct and often consistent trend in the dressing style of an individual or established style in behaviour. The history of fashion can be described as the constant change that has occurred in the fashion industry, which deals with accessories and clothing. The history of fashion dates back hundreds of years, from different places and gives a detailed explanation on how these clothes were acquired or made. Throughout the world, there has been changing styles of different clothes depending on the ...

Gap Inc is a company that prides itself in the production of high quality garments. Some of my relatives have worked for the company and they always told me good news about the company. The company is one of the largest earners in the world when it comes to the clothing industry. This paper seeks to explain the organizational aspects that I encountered during a visit to Gap Inc.
One of the most important aspects that I learnt about Gap Inc is the level of organizational learning that is present. Organizational learning is the aspect of an organization that adapts ...

Zara Corporation

I have chosen Zara Corporation based in Coruna, Spain in preparation of a case study when entering into a new market in US. Zara Corporation is an international clothing retail company that sells clothing attires and accessories. It was founded in 1975 by Rosalia Mera and Amacio Ortega. Zara is considered to be the largest clothing retail company in the world with ownership of fashion brands such as Bershka, Pull and Bear, and Dutti. At the moment, Zara has several outlets in Europe and the Middle East. It has a strong presence in these two regions but needs to expand to other regions ...

INTRODUCTION

This research is aimed to provide comprehensive analysis of the retail sector in which the business aims to enter. To gain Piranhas’ attention so that the business could be provided with investment, a brief justification of the retail sector is provided for investors to have an idea regarding the market. For this purpose the retail outlet will be opened in the fashion retail segment in UK and the name of the outlet will be ‘Fashion for you’.
Fashion retail market has been showing tremendous increase in the profits and growth over the years. Owing to the increase demand of ...

EXECUTIVE SUMMARY

Special designs have been made to suit various sports. This is important as it plays an important role in sports performance. Companies have resorted to good quality textile materials to design sportswear clothing. Sportsmen should wear comfortable costumes for them to perform well in their competition. When designing sportswear, the market has to be identified first. That is the design to be used, the materials required and footwear. The fabrics available should also be identified. The comfort of the wearer is also considered as this affects performance.

History of polymers

Polymers have been used for centuries to manufacture plastics. Due to advance ...

Ethical and Legal Issues: Module 4 Assignments.

Gianni Sports is a clothes manufacturer based in New York mainly specializing in women’s clothing. Gantos is a clothing retailer in Michigan. Gantos placed a purchase order to Gianni Sports for women’s holiday clothing to be delivered on 10 October, 1980. The clause contained in the order stated the cancellation of the purchase order can be done by the buyers for goods that have not yet been shipped by the seller for all or part of the goods and termination can also be done if the goods are delivered late. Gianni Sports specifically made the goods for Gantos which translated ...

Introduction

Globalization of economies and the strengthening of political and economic relationships in the European Union have had the significant influence on the development of retail industry in the country. The fashion industry is highly dependent on the social and economic trends. With increased mobility of individuals and the digitalization of the markets, companies are obliged to look or ways to further enhance their brand and become more responsive to increasingly dynamic fashion market and consumers, who are more demanding with regards to the short lifecycle of the products today, than ten and even five years ago. Moreover, competition on ...

Background

Karen Millen (KM) is an English-born organization, which prides itself on individual design for each of the collection pieces and hand-crafted by Karen Miller designers in their home atelier. This proposition delivers unique customer experience, superior quality and attention to detail. The Brand positions itself as an affordable luxury fashion, present in 65 countries across six continents and operating two of its flagstone in New York and London (KM, 2016).
KM felt the impact of the international economic crisis and its recent demerger from Aurora Group along with the toughening competition in the sector, going through significant financial challenges ...

I Сompany description

Nature of the Organization

Michael Kors is an American brand created by Michael Kors, at the age of nineteen. The story begins with the development of a collection of clothes he sells to the famous boutique Lothar's in New York. He wins the recognition of the press specializing in fashion, which allows him to know and to introduce it in this very closed universe.
Encouraged by this initial success, the young man decided to start own label in 1981. That same year, the brand releases its first collection of women's sports clothing, a collection not quite sport, but rather chic ...

Chapter 1

Nature of the Organization’s Business
Under Armour is a multinational sports clothing and accessory company headquartered in Baltimore, Maryland. The company suppliers casual apparel and sportswear, and in 2006, it started offering footwear. The company sells its products worldwide targeting athletes at all levels as well as consumers having active lifestyles. To date, the company has opened various stores as well as factory outlets in various states and nations including Canada and China.

Organization’s History

1996-1998: Early Milestones
1996: Founding of the Company
Kevin Plank founded the company in 1996 when he was 23 years old. He was the former ...

H&M (Hennes & Mauritz AB) refers to a Swedish international retail clothing firm. H&M is popular for its fast-fashion clothing for women, children, women and teenagers. H&M operates in 61 countries and has more than 3, 700 retail stores across the world (H&M, 2016). For purposes of this assignment, I decided to visit one of the retail stores of H&M as a mystery shopper. Specifically, I visited H&M store located at the Pavilions Shopping Centre in the Birmingham City, United Kingdom. Therefore, the following is my experience and observations regarding H&M store of Birmingham, UK. Also, I will include some ...

A1) Marks & Spencer plc. (M&S) is an international retailer with main business lines in food, clothing, and home products and general merchandise stores in more than 59 countries. It was started in 1884 and is headquartered at London, UK (Annual Report, p.1).
The company has own stores, fully owned subsidiaries and JVs, combining together to form more than 1300 stores worldwide in food, clothing and general merchandise areas. Bulk of the business comes from UK market, and more than 400 stores are operational in other countries. The company has more than 80,000 employees (Annual Report, p.22).
The company ...

Executive summary

This business report is an analysis of Marks and Spencer retailer, found in Britain. The report focuses on the background of the company, its vision, mission, values and corporate objectives. Further, it highlights the stages involved in the planning process, which entails corporate objectives, marketing audit, SWOT analysis, marketing objectives, and marketing strategies, marketing programs, budgets and control evaluation. Additionally, the report conducts a PESTLE analysis of the company, where it focuses on the different factors that affect the performance of the company. These factors include the political, economical, social, technological, environmental and legal factors. Notably, the report also conducts ...

Dengue fever is an infectious disease found in the tropics and caused by the dengue virus. It is a febrile illness which is potentially fatal. It is caused by the mosquito transmitted viruses. There are four known serotypes, namely; Dengue virus1 ( DENV-1), Dengue virus 2 (DENV-2), Dengue virus 3( DENV-3) and Dengue virus 4 (DENV-4). It is also known as the break bone disease. Dengue is a major public health problem, the global incidence and severity is on the increase, due to urbanization, overpopulation and global warming. It is now endemic in more than a hundred countries in the world. It was ...

Introduction

Gap, Inc. established in July 1969 in the state of California and reincorporated in 1988 under the regulations of the State of Delaware. The company is a leading international retail brand. It provides apparel, accessories, and personal care products for men, women and children. The products are sold under the brands like Gap, Banana Republic, Old Navy, Athleta, and Intermix (Gap, Inc., 2015). The report provides an overview of the internal and external environment of the company with the focus on identification of key issues and recommendations.

Political
In relation to politics, various factors impact the apparel industry and ...

Introduction

The purpose of the paper is to evaluate the approach of Marks and Spencer, a giant multi-channel retailer located in the UK based on sustainable products and managing waste (EY). The report aims to identify the main sustainability challenges that M &S recognize in their reporting and summarize the M & S sustainability strategy to highlight the obstacles, benchmarking against its rival Zara and Adidas. The report will provide an evaluation of M &S approach to sustainable products and manage waste drawing upon information available in the firm’s sustainability reporting material and concerning the speculative academic theory and models. ...

Question 1

Among the various internationalization theories, Uppsala internationalization model can be considered as the best representative of the Zara's strategy of internalization. According to Tykesson and Alserud (2011, p.6). The Uppsala Model of Internationalization implies that firms try to enter the new market incrementally based on their market knowledge. When a firm acquires adequate information and experience regarding their local market, they tend to expand into the neighboring market and then later in the foreign markets. Usually, such firms enter into the markets that have similar characteristics in the markets where they have acquired experience. Zara has followed various Steps ...

1. Imagine that someone has offered you $1,000 to buy your domain name shortly after your started your business online. Explain why or why you would not sell and cite the ethical dilemmas involved.
The primary task in determine to sell the domain at first is an estimation of its value. There are several rather easy and not time consuming ways to determine its value of $1000 or more. One of the sites is Digital Point which claims to be the largest webmaster community in the world. Another such site is Namesalot or a site like Godaddy.com is ...

INTRODUCTION

There are several advantages of doing an analysis of a business before taking the business online. The first and foremost is to verify that the business is one that is suitable for online sales. A SWOT (Strengths, Weaknesses, Opportunity, Threats) analysis will give a good indication of the fit for the products in that market environment.

Advantages versus disadvantages

A SWOT analysis takes time and money to perform. Some entrepreneurs are not capable of doing the analysis on their own so they have to pay for a consultant. If the owner is familiar and does not have the time to dedicate the ...

Illustrated Strategic Report

Introduction 154 Words
The fashion industry is one of the fastest growing industries in the world economy . This is mainly brought about by the fact that the world population is overshooting, hence the continuous demand for apparels, clothing, and other fashion products. Another notable reason is the growing trend for globalization. With companies in the fashion industry only serving domestic markets before, more and more ones are starting to expand overseas.
The North Face is one of the most valued brands and companies in the worldwide fashion industry. The company specializes in marketing its outerwear, coats, fleeces, foot wears, ...

Business Report on Tesco

Executive Summary
Tesco is known as the third largest retiling store in the world. From its emergence until now, Tesco earned a lot of profit and is providing a variety of products to its consumers. Geographical diversification in Tesco leads it towards the height of success. When we analyze the internal and external factors that affect the performance of Tesco, we realize that strengths of Tesco make his business very profitable. There is a tough competition that Tesco has to be faced but due to its diversifying products and good quality business operations, Tesco is still among the top leading businesses ...

FINANCIAL ANALYSIS OF THE SAINSBURY

EXECUTIVE SUMMARY
- Sainsbury, one of the top retailers of UK, has been analyzed in this report. This report analyzes the business model of the company.
- The report analyzes the income statement of the company over the last five years. The financial statements of the company analyzed are from the years 2008 to 2012. These statements have revealed that the performance of the company has been improving and the sales of the company are growing at an average growth rate of 5.73%.
- Cash flow statements of the company of the last five years are ...

(Instructor Name)

Introduction

Rapid changes in the way we communicate across the world have brought about significant changes in the last two decades. As an individual or as a professional, one can see and experience the effect of this globalization in our lives everywhere. Food, culture, art and fashion provide outlets for the reflection of a variety of cultures in a single setting. As a fashion designer, one has to be conscious of these influences that emanate from all parts of the world. As the world grows closer together, cultural influences from one or more parts of the world are likely to make an ...

Burberry’s Segmentation, Targeting, and Positioning

Burberry begun by offering gabardines to officers in war periods, as the organization advanced, they widened the target market as well as segmentation to include high-income men and women. As times alter, the market of luxury has grown and developed. Burberry currently has many competitors than before. Nonetheless, the target market of Burberry’s product is wealthy consumers (Rosenau & Wilson 2014). Burberry employed multi-segment targeting as they target various people or customers; for instance, trench coat. Men may be spotted wearing some and so are ladies. It is a popular staple within the English communities.
People of high-end firms ...

[Institution’s Title]
UNIQLO is one of the clothing line under the business Fast Retailing Co., Ltd. that was established in May 1 of 1963 with head office in Yamaguchi, Japan. However, the first UNIQLO was only opened in Japan in 1984 as a suburban roadside store. In 1998, urban stores were eventually opened. When UNIQLO began growing beyond the management’s expectation, Fast Retailing Co., Ltd finally agreed to open out in famous shopping malls Ginza, Shinjuku and Osaka. UNIQLO was classified as a Specialty-store retailer of Private-label Apparel (SPA), which nearly accounts of the largest clothing line in ...

Final Project: Cold Case Arrest Warrant Report

Final Project: Cold Case Arrest Warrant Report
This report represents an outline of a homicide investigation. The first section presents the action plan for solving the case. The report also provides a summary of the homicide, armed robbery, and witness statements, and a briefing of evidence and forensic reports. Additionally, it describes the criteria for decision-making and determination of facts regarding the homicide. The report indicates what the investigating officer concludes about the case, in an attempt to obtain an arrest warrant for the suspect.

First, I will manage all evidence collected from the crime scene effectively. Effective evidence management of ...

Introduction to Accounting: Debenhams and H&M

Introduction
Inevitably, the circle of an organization is extremely broad in which there are certain things talks about. Organization is known as a place, wherein people belong to different demographic work together for the achievement of a single and pre-specified goal in total. When it comes to corporations, then there are certain decisions which have to be undertaking for the achievement of the goal effectively.
Organizations have a traditional approach to tackle with different things and issues in total and with the help of traditional approaches, organizations would certainly increase their financial belongings in total (BRIGHAM, 2013, pp. 172-182). It ...

It is estimated that almost two million hospital patients in the United States contract a hospital acquired infection (HAI) every year, which is one out of every twenty patients (“Hand Hygiene Basics.”) These HAIs are responsible for close to 100,000 deaths per year (Anti Microbial Copper.) HAIs also cost the US healthcare system between $4.5–5.7 billion per year (Collins). It is every hospital administrator’s top concern to address this risk to protect their patients.
HAIs are primarily attributed to a small handful of bacteria: Methicillin resistant Staphylococcus aureus (MRSA), Vancomycin resistant Enterococcus (VRE), Clostrudium difficille, Psueudonomas aerciginasa ...

DPB Current policy:

The recent policy changes have introduced that on the DPB, mothers will be required to start looking for part time jobs when the child turns 3 and full time jobs once the child turns 6. This would enable the mother to gain financial support for her child without the help of the father of her child. But this policy was highly criticized. The Ministry of social development contested that by working for 20 hours the mother could go off the benefit. Now, assuming that they were going for a job at the current minimum wage, what the MSD is effectively ...

Introduction

MTV (Music Television) is one of the world’s most popular cable music TV channels. The network of MTV sister channels embraces a broad range of music styles, ranging from heavy metal and rap music to country and jazz. Over the period from its launching in 1981 to the mid-1990s the MTV has continuously evolved as a highly successful music, entertainment and cultural project.
Expanding to Arab market was a strategically important step for MTV due to the size of the market (22 countries), its demographics (considerable number of young people), as well as the lack of ‘windows’ to ...

Introduction

A family business is a profit-making entity that entails the significant roles of decision making, ownership, and leadership of the business being undertaken by several generations of a family. For a firm to be considered as a family business, the multigenerational element, and the unique family is fundamental (Carlock, Kets de Vries, and Florent-Treacy 12). Family businesses vary from size to industry; there are corner shops with a history of family ownership and leadership and similarly publicly listed multinationals, which share a similar foundation (Carlock, Kets de Vries, and Forest-Treacy 17). Internationally, there are numerous examples of family-owned businesses; ...

Executive Summary 3

The Concept of Social Media Marketing (SMM) – An Introduction 4
A brief introduction of Gordmans Stores Incorporated and the manner in which its vision and mission statement has influenced its digital marketing strategy and decision-making 4

Three Key Recommendations on How Gordmans Stores Incorporated could Apply Digital Marketing Strategies and Benefit from this Concept 5

Recommended Strategy Number 1 - Social Media Marketing Approaches 5
The Passive Approach 5
The Active Approach 6
Recommended Strategy Number 2 – Reach Unique Target Market for B2B Connections 6
Recommended Strategy Number 3 – Interact Actively with Visitors and Customers to get Personal 7
Conclusion 8

References 9

Executive Summary
This paper is aimed at making simple, concise and relevant strategic recommendations using which Gordmans ...

Business Management and Decision Making

Executive Summary
The Topshop and Matalan Companies operate in the highly vulnerable and dynamic fashion and design industry in the UK. The Matalan Company focuses on the local market while the Topshop Company channels its marketing efforts both locally and internationally. Topshop is, therefore, a multinational company. Both companies have been in existence for a couple of years. The Matalan Company is owned by a single individual while Topshop is owned by two companies. The ownership of Topshop dictates the source of its management challenges. Its management issues arise from its ownership with problems relating to delayed decision-making processes ...

The Globalization Effect

The Globalization Effect

Political and Economic Overview

Located on Africa’s southeastern coast, Mozambique is a picturesque country with abundant natural resources, a diverse population, a rich cultural heritage, and a troubled political history. The former European colony underwent a period of turbulent political and economic change during the latter half of the 20th century. As Guilengue (2015, para. 2) asserts, the phases began with a decade-long struggle to gain its independence from Portugal in 1975. Mozambique continued its political transformation, going from a one-party state system (1975-1992) to its current multiparty democratic system (Guilengue, 2015, para. 2). During this transitional period, the ...

Introduction

The purpose of this report is to research a needs and motivation theory and apply it to analyse my consumer behaviour. The theory explored in this report is Maslow’s hierarchy of needs, which still remains one of the most accepted theories in many spheres, including marketing. The first section of this report will provide a brief overview of the theory, as well as its possible applications to consumer behaviour. The second section of the report will provide the analysis of my behaviour as a consumer from the point of view of Maslow’s approach. The third section will ...

Executive Summary

Marketing concepts represent valuable resources that can support marketers in designing marketing strategies for their products. The case of Ted Baker retailer in Leeds indicates how marketing strategies, such as marketing mix, segmentation or differentiation can impact the performance of its product, Ted Baker Bowicon Large Bag.
This reports analyses the marketing mix used for Ted Baker Bowicon Large Bag, with the purpose of identifying if the utilized blend of product, price, placement and promotion is suited for the examined product. Based on the identified marketing mix, the report further discusses the targeted segments and their compatibility with the ...

Goals & Philosophy

Growing up noted for a sharp eye for color, design and patterns, report author has developed an early interest in fashion as an area of personal passion and professional aspiration. Growing up in Jakarta, Indonesia report author's professional vision and artistic philosophy has been informed early on by Jakarta's rich fashion industry but also by city's colorful appeal and scenic views, a formative given inaccessible to many who might plan to pursue a career fed by colors, designs and, not least, idiosyncratic preferences.
Currently, report author is pursuing an Associate of Arts (Fashion Design) at Academy of Art University, San Francisco. ...

Background

Zara is a Spanish apparel retailer brand based in Arteixo, Galicia. Founded by Rosalia Mera and Amancio Ortega in 1975, Zara is the biggest chain store of the world’s largest apparel retailer group, Inditex (Hansen 2012). Currently, the company operates in 73 countries and has more than 1,800 outlets (Hansen 2012). Zara is known as “fashion imitator” among other players of the industry. Zara has posted revenue of more than €8.0 billion in 2012. The main countries of operation for Zara include Spain, France, Italy, Germany, Russia, United Kingdom, Portugal, China and Japan. The company operates Zara stores ...