MANAGEMENT OF INFORMATION TECHNOLOGY
INTRODUCTION
Gaining competitive advantage by leverage information technology and information systems is a critical concept for organization. Baltzan and Phillips define competitive advantage as a product or service that an organization’s customers value more highly than similar offerings from its competitors’. This implies the products, services and capabilities that an organization has while the competitor’s do not have. Competitive advantage are temporary as competing organizations seeks ways to duplicate the competitive advantage. In order to lead in competition, organizations have to continually develop strategies. This paper describes the procedures in which organizations can analyze, identify, and develop competitive ...