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Executive Summary
Competitive intelligence is the procedure whereby an organization or a business venture monitors the competitive environment. The process is systematic and mainly ethical in terms of gathering, managing and analyzing the data that can affect an organization’s operations, decisions and plans. It is thus vital for any organization wishing to obtain a competitive advantage to ensure that they hire the best companies that offer the services of market competitive intelligence. Competitive Intelligence is a necessity in any industry, and so much so, in a highly competitive hotel industry in Miami. Miami is ...