Part 1 - Strategic Capabilities
The VRIN Analysis, presented in Appendix 2 demonstrates some of the findings in regards to the resource and capability structure of the TCG. Given the outcome of this research is possible to argue that Thomas Cook is a resource based company, operating on asset-light value chain proposition. The research have identified that core competencies of the organization are located in the Management, Human Factor and Marketing elements. Given the focus on elimination of material assets the organization it is believed that Management and HRM are the key for the company. At the moment TCG is heavily investing into two elements: a) ...