Introduction
The food service business, in which McDonald’s engages in, is one of the most challenging industries when it comes to meeting corporate responsibility and sustainability expectations (Gagliano). This is particularly because of the allure to provide the cheap, tasty foods with little or no nutritional value to consumers. In many cases, restaurants prefer to choose the easiest route: to produce foods that consumers love with little regard to the nutritional value that the food would add to the consumer. This goes against the spirit of corporate responsibility and sustainability because it would encourage the growth of unhealthy generations ...