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THE ISSUES BRIEFExecutive summaryThe National Gallery of Victoria has to make and implement an effective communication strategy so as to reduce the impact, if any, of the negative publicity in the media. It should take both the internal as well as the external stakeholders side by side so that it can influence the public at large. The communication should be honest and open. Grapevine and upward communication of employees should be used to fight this crisis. Moreover print and social media should be utilized as a more formal method. In the end, evaluation techniques such as the communication audit and ...