COMPANY PROFILES
Greene King
Greene King Plc. is a UK pub retailer and brewer that brews, markets and sells beer. It has three operating segments; Retail, Pub Partners, and Brewing & Brands. It also operates restaurants and hotels. The company had about 1909 franchised pubs, hotels, and restaurants as of May 2015. It was founded in 1799 and has its headquarters in Bury St Edmunds.
Swot analysis of Greene King
Strengths:
Its strength lies in the high quality of products. It has sustained the high quality of its products.
The company also has strong local roots that have contributed to customer loyalty.
It also has a strong distribution and sales network.
Weaknesses:
Over-reliance on the UK market.
High costs of ...