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Traditional responses of corporate strategy, hierarchical structures and control systems are among the major factors that inhibit the flexibility of a company, its ability to take up new opportunities and thrive in the ever changing external relationships. Mainly, these factors are caused by organizational similarity. Organizations need to be legitimate. Most of their behavioral and structural aspects are targeted towards environmental acceptance rather than internal organization similarity. Hence, most organizations tend to be similar, adopting traditional business practices. The success of companies is mainly determined by their flexibility to changing needs, new opportunities and the ability to create new ...