Drinking Reports Samples For Students

The risk for alcohol-related problems and alcohol consumption constantly change over an individual’s life span. Getting a good understanding on the effects of alcohol across different stages of life is very important in treating, diagnosis, and controlling alcohol abuse. This is a research conducted by the National Institute on Alcohol Abuse and Alcoholism. This paper outlines the different stages of line ranging from infancy to the seniors, and how they respond to alcohol consumption.
The first stage of alcohol effects on the body system is at the infancy stage. Research findings indicate in the United States, ten children in ...

Dear Client,

This has reference to your revision request. All the questions (except for one) have been answered. I have made the answers obvious and done and added a few words here and there to make the answers more prominent. Everything is marked in the two pages of the ‘copy of the report’ which follows this letter. Please go through the same and tell me if you still think the paper needs revision, after reading it. In case you want a revision, I’ll be happy to do it for you but you have to tell me what needs to be revised exactly.

...

Abstract

Access and availability of portable water supplies in arid and semi-arid areas of the world is quickly becoming a large problem. Notably, these semi-arid and arid regions only have the least amount of annual precipitation and account for 2% of the entire global runoff. Water is and will always be the most important resource in the world. This report will investigate the feasibility of different techniques for providing fresh water in the arid and semi arid regions of Liberia.

Introduction

The United Nations Committee on Economic, Social and Cultural Rights regard water as a universal human right. In many parts of the ...

Is drinking alcohol while pregnant an unnecessary risk to prenatal development.

In the course of their pregnancy, women are usually warned by doctors concerning the possible risks of taking alcohol during pregnancy period. Some women will still prefer to drink alcohol during their pregnancy either way, but have a limitation a reduction of the drinks they should be taking. For a long time, pregnant women have been indulging in alcoholic beverages and have found that no harm is done to their children. Currently a controversy issue among many people is whether women would compromise fetal development by engaging in the consumption of alcohol, and this issue has left people torn between either of the ...

Introduction.

This paper seeks to evaluate the corporate social responsibility of the Diageo plc. It aims at identifying the specific areas of corporate social responsibility in which the company invests and give a comprehensive evaluation of the same.
Diageo is a company in the Fast Moving Consumer goods (FCMG) industry and is known to be the world’s leading business in premium drinks. The company is famous for its distinctive and outstanding beverage brands both alcoholic and non alcoholic. Such brands include Johnnie Walker, Tanqueray, Guinness, Windsor and Bushmills. It is worth noting that the products of Diageo are sold in ...

Introduction

United States federal government, Wisconsin’s local government, Department of Transportation, and all the safety partners need to move with speed to curb drunken driving menace in Wisconsin state. This problem can be achieved only if there is collaborative partnership between the government departments, private institutions and the local citizens. This research paper seeks to answer the question on; what should be done to reduce incidences of drunken driving in Wisconsin? I propose that there should be a collaborative effort between the government, private institutions, and citizens in coming with the proper programs to solve the problem. This is because ...

Development of the drinking water standards for arsenic since the year 2000

Exposure to Arsenic has become a considerable global environmental health concern as contact through contaminated drinking water leads to cases of several medical conditions and ailments as well as human reproduction and development effects. The source of arsenic in drinking water consists of natural supplies such as rocks, soil and from human activities for instance in preservatives, paints, and agricultural activities. There are increased levels of arsenic in the ground water sources as compared to surface water and this makes people who rely on ground water to be vulnerable to water that is contaminated.
In the U.S. the mean ...

Abstract

Red Bull GmbH is a global energy drink production company established in 1987. Its headquarter and entire product manufacturing operations are localized in Austria. From there, Red Bull services over 145 countries through the company’s regional distribution hubs in Tokyo, Dubai, Singapore, Paris, and other cities. Since the foundation, the organization has had three shareholders: Chaleo Yoovidha (49%), his son (2%), and chief executive officer Dietrich Mateschitz (the remaining 49%). This report will comprehensively assess key areas of Red Bull’s long-term success, such as the company’s leadership style, organizational structure, internal culture, product lines, corporate and business strategies, and competitors, as well as Human Resources management and performance evaluation criteria adopted within the organization’s framework.

Summary

Red Bull is an Austrian-based energy drink conglomerate with a global presence in over 145 countries. Founded in 1987 by Chaleo Yoovidha, his son, and CEO Dietrich Mateschitz, the company produces and distributes its signature drinks under stringent standards via regional centers in the UK, France, North America, Japan, UAE, and Singapore. The company emphasizes both commonality within markets and individuality at the product level to maintain profitability. The focus on customer experience perpetuates an internal culture that highly values employees – the approach that allowed Red Bull to endure since its inception and top the competitive industry of energy beverages worldwide.

Raichaudhuri (2010) points to Red Bull’s organizational structure as a hybrid, combining both functional and divisional models in order to achieve success through franchising. All four products marketed by Red Bull – the flagship product Red Bull energy drink, Red Bull sugar-free, Red Bull Energy Shots, and Red Bull Cola – are designed with young urban professionals in mind. Despite dominating its market for over two decades, Red Bull lost a market share to several competitors that have gained ground against the company’s monopoly. For instance, since 2000, Red Bulls’ dominates 29% of the market, with Monster Energy Drink being closest at 23% (Cirillo 2009).

The company employs an innovative franchising model with decentralized operations in marketing and manufacturing. To gain a presence in the youth market, they have employed aggressive strategies such as viral marketing to distribute free samples of their energy drinks to universities. Furthermore, they sponsor sports personalities and celebrities, charities and entertainment events, which allows them to relatively easily enter a lucrative youth market. With 6900 employees hired globally, this strategy has been largely successful for the energy drink giant.

By training regional managers at local centers and supplementing the company’s marketing moves with performance teams from headquarters, the brand has managed to establish a strong presence across generations Y and X, as well as in sport-related events, leading to its business success.

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Leadership and Management

Red Bull is a multinational company headquartered in Austria, managed by Dietrich Mateschitz since its licensing in 1987. Its majority ownership (49%) lies with Chaleo Yoovidha (owner of TC Pharmaceuticals, Thailand) and his son (2%), while the remaining 49% belongs to Mateschitz himself. Getting 90% of its capital from two major owners, Red Bull finds the remainder 10% through bank loans. The core values driving Red Bull include identity, authenticity, credibility, masculinity, and perseverance. Following them consistently has etched the company onto popular culture as well as traditional sports media platforms. In turn, this made Red Bull one of the key players that have defined the energy drink industry for the greater part of the last three decades.

Red Bull has built a global empire due to its successful, one-brand distribution network. On the one hand, regional headquarters in Tokyo, Dubai, Singapore, France, the UK, and North America have their own CEOs and marketing teams. On the other hand, all of them adhere to the core principle stated by the Austrian HQ – focusing on marketing the product directly to consumers (Scribd). To complement this platform-agnostic strategy Red Bull owns a company that develops and operates sugar-free variations and non-Red Bull drinks, for example, LunAqua in the USA, a water brand that contributes to even greater market reach.

Under the leadership of Mateschitz, who has established himself as a successful promoter of the German Blendex toothpaste, Red Bull has employed a strategy of aggressive marketing to promote their products. This approach relies on viral campaigns and sports sponsorship as key tactics for successful brand recognition (Gorse et al., 2010). Moreover, an extensive research and development team works to make sure that each product is designed with aesthetic differentiation in mind yet has global appeal. Red Bull’s distribution partners are not part of the company’s payroll but rather independent customers who may receive additional benefits (Scribd). As a result, despite facing some difficulties due to a negative association with the drink’s unhealthy nature, the company has found the solution to retain leadership by tailoring its products for particular countries around the world. In Austria and the USA, they offer one variation of the formula, while in Thailand, a sweeter, less carbonated version is sold.

Company Culture

Red Bull’s quest for a unique and recognizable brand began in 1984. After two years of extensive research and heavy investments, the company created 200 distinct packages to shape its identity. By the time Red Bull was licensed to operate, the company had also developed “Spreading Our Wings Worldwide” – the vision and the foundation of the organization’s culture (Cirillo, 2009; RedBull). Red Bull differentiates itself from its carbonated beverage competitors by presenting a distinctive visual identity with blue and silver colors, as well as taller and slender can dimensions. The company also sets higher prices to maintain the status of premium branding in the eyes of consumers. Additionally, Red Bull’s mission statement further highlights its commitment to maintaining high standards while aiming for global success in an efficient yet profitable manner.

Red Bull’s corporate culture results in a workplace where employees share best practices to maintain the set standards and guidelines. They target an eclectic array of customers, including athletes, live bands, students, professionals, and clubbers at both domestic and global levels. Employees work towards common goals within teams coordinated by managers whose main task is to bring out the best potential in their team members.

Organizational Structure

Red Bull’s organizational structure is a hierarchical hybrid. This means it combines functional and divisional elements to improve adaptability in ever-changing markets. The choice in favor of this model was driven by competition, market dynamics, and technological developments (Daft & Marcic 2009; Raichaudhuri 2010). Led by co-founder and CEO Mateschitz, two major shareholders control the company.

First, Red Bull followed a functional type of organization structure optimized to its franchising strategy. Decisions are centralized under higher-management control at its headquarters in Austria and regional offices worldwide, including Singapore, Tokyo, Dubai, North America (USA and Canada), France, and the UK. Such an approach enables effective operations due to simplified hierarchical decision-making processes (Scribd).

Figure 1: Red Bull’s functional organizational structure

In 2004, the management shifted from a purely functional structure to an amalgamated divisional one in order to foster unified collaboration between employees. By incorporating major departments across divisions of the company – such as R&D and production, marketing, or accounting – personnel was able to draw on their collective knowledge for improved decision-making and product development. This strategy proved particularly beneficial when dealing with customer issues and general crises, such as the incident in 2004 involving an energy drink’s negative effects on human health (Scribd).

Product Lines

Established with the goal of producing and marketing one single product line, Red Bull energy drink has since 2003 diversified its offerings across an additional three distinct ranges. Nowadays, they have diversified to include four different production lines: along with the flagship energy drink, there are Red Bull sugar-free, Red Bull Cola, and Red Bull energy shots. To ensure successful expansion across the board, each new offering was tailored to consumer preferences by taking into account four factors, namely, demographics, psychographics, usage behaviors, and consumption collection (Red Bull). An analysis of all products presented below reveals how adeptly these principles were employed when designing exciting beverages for consumers around the world.

Red Bull Energy Drink

A scientifically-backed beverage, this product offers individuals a revitalizing solution for increased focus and physical performance. Beneficiaries can expect an improved ability to clear their minds and perform better while still having fun, courtesy of the combination of glucose plus taurine, glucuronolactone with sucrose, caffeine, and Vitamin B group (Scribd) – all conveniently integrated into one energy booster.

Red Bull Sugar-Free

This innovative product offers sugar-free energy with additional ingredients like all-natural ingredients, such as acesulfame K, aspartame, and sucralose. It is specifically designed with health-conscious individuals and diabetics in mind, making it an excellent alternative to regular energy drinks on the modern market.

Red Bull Cola

This cola drink is an ambitious challenge to existing industry giants, featuring 100% natural ingredients. Intended to compete with such well-known brands as Coke and Pepsi, this refreshing drink is composed of natural ingredients like kola nut extract and coca leaf extract, which is clearly labeled on each can. Despite its all-organic composition, the product’s launch sparked controversy in Germany with speculation of minute traces of cocaine allegedly found during testing. (Scribd).

Red Bull Energy Shots

This remarkable innovation provides all the power and energy of an original-sized can but in only 60 ml. Red Bull shot became a highly convenient and potent version of their signature energy drink, perfect for individuals on the go, as this portable blend fits easily into bags, glove boxes, jackets, and handbags alike. Moreover, the drink doesn’t need to be chilled.

Competitors

Since 1987, Red Bull has been a dominant force in the energy drink market. Despite two decades of changes in the industry landscape, they remain ahead by maintaining 29% control, while their closest rival, Monster Energy Drink, stands at 23% (Parker, 2005). According to data from 2008 (Scribd), this trend remains true despite shifts within other companies’ respective market shares.

Figure 2: Market share in percentage of different companies

Over the years, a decrease in Monster’s market share has been linked to increased competition from established companies such as Lucozade and Gatorade. Additionally, Kratin Daneng held significant market control in Asia despite their lack of carbonated energy drinks. In 1997, Hansen Beverage Company purchased Monster, which sparked renewed efforts to use marketing tactics similar to Red Bull, like “Unleash the Beast” and “Monster Army” campaigns utilizing events promotions to compete more effectively against Red Bull (Parker, 2005).

As competitors replicate Red Bull’s successful formula and introduce novel energy drinks, Red Bull’s market share has been impacted. Additionally, SHOCK Coffee’s debut in the coffee-energy drink sector reveals a potential new area of competition for Red bull to confront. As these products have no patent protection to protect them, they are able to undercut Red Bull’s pricing power. Consequently, it is expected that more dynamic challengers will arise within the industry setting up challenging circumstances for all players involved – notably including existing frontrunner Red Bull.

Red Bull’s Operations

The company’s production is centralized in a designated facility, where energy drinks are manufactured and canned before being distributed globally. Remarkably, the production process can be tailored to customer requirements. Such an approach leads to creating innovative products that reach the intended market via regional Distribution Partners (DPs). These DPs ensure timely delivery from the parent company to the end consumer, hence contributing to their productive and mutually beneficial relationships with the central office.

Furthermore, such a model lets Red Bull successfully run almost 7000 locations globally, showcasing an example of flexible and adaptive business behavior (Raichaudhuri, 2010). Regional headquarters are based in Dubai, Tokyo, Singapore, the UK, and several locations in the US. Yet, regardless of the location, all Red Bull employees – except for sales representatives – receive their salaries via direct payments from Austria. Also, the Austrian headquarter approves, issues, and controls the budgeting for marketing events and advertising initiatives from local franchise management. As a result, the company’s marketing activity is consistent and well-recognized across the continents, which has become key to Red Bull’s global brand awareness.

Corporate and Business-Level Strategies

The company has adopted an ambitious global marketing approach incorporating a variety of activities, including extreme sports events, art exhibitions, and video gaming. Their objective is to gain the attention of younger customers, as well as sports professionals. For example, they have employed celebrities like Eminem to sponsor their “Red Bull EmSee Battle Rap Championships” contest (Red Bull). Moreover, social media platforms such as Facebook are used to better understand customer needs and preferences, enabling them to create customized products that make the brand’s offering distinctly individualized.

Through sponsorship activities and sports team ownership, Red Bull has extended its presence into American football, ice hockey, motor racing, and soccer. Additionally, their Mobile Energy Team (MET) program provides students with an opportunity to promote the brand by driving specially designed Red Bull racers – cars decorated with a large canister of the product on top – while completing daily missions in businesses or at major sporting events (Red Bull). As part of their responsible marketing strategy for good causes, Red Bull also sponsors charitable initiatives worldwide, for instance, the “Don’t Walk Charity Fashion Show” at the University of St. Andrews in Scotland (Scribd).

HR, Strategies, and Processes

The Red Bull HR team is renowned globally for its strength and efficiency, having achieved this through the implementation of programs at their Austrian headquarters that are then implemented in all franchises around the world. Managers from global branches attend regional HQs to undergo relevant training and development initiatives so they may realize success within their own areas, while performance management teams from Austria offer further aid with employee evaluation (Scribd).

Red Bull has employed a top-down approach to their marketing strategy, utilizing regional sales and marketing teams. The availability of the product is controlled for increased mystique and demand amongst youth who view it as an essential part of Generation X culture or ‘poor man’s cocaine’ (Gorse et al., 2010). Additionally, Red Bull focuses on nightlife advertising to cater to younger generations, a.k.a. Generation Y.

Red Bull’s strategic decision to avoid traditional sports drink competition (with drinks like Gatorade or Lucozade) has yielded successful results; the brand consequently gained an integral foothold in Generation Y and X markets while simultaneously cultivating a strong presence as a sports property. Through creative sponsorships, new ownerships, and innovative properties within the industry itself, Red Bull successfully established their name across all levels of the sport.

Conclusion

Red Bull has thrived in a swirling and highly competitive energy drink market for the past 24 years. The company survived bad press because of the allegedly unhealthy nature of its drinks. Reb Bull has also efficiently dealt with intensifying competition as energy drinks became remarkably popular and similar products flooded the market. In the end, Red Bull’s revolutionary marketing techniques and innovative management approaches have allowed the organization to prosper again. Today, the company’s product line is diverse, and its market share is steadily growing while competitors are forced to adopt their strategies in order to keep up. These facts allow us to suggest that the brand will remain solid in today’s ever-evolving marketplace.

References

Case study analysis at: http://www.scribd.com/doc/17095337/Red-Bull

Cirillo, J. (2009). Running of the Bull. (Cover story). Beverage World, 128(6), 18-22. Retrieved from EBSCOhost.

Company website at: www.redbull.com

Daft, R. L., & Marcic, D. (2009). Understanding Management. Ohio: Cengage Learning. Pp. 160-173

Gorse, S., Chadwick, S., & Burton, N. (2010). Entrepreneurship through sports marketing: A case analysis of Red Bull in sport. Journal of Sponsorship, 3(4), 348-357. Retrieved from EBSCOhost.

Parker, P. M. (2005). 2006-2011 World Outlook for Energy Drinks. World Outlook Report 2006-2011: Energy Drinks, 1. Retrieved from EBSCOhost.

Raichaudhuri, A. (2010). Managing New Ventures: Concepts and cases on entrepreneurship. New Delhi: PHI. Pp. 112-117

Uranium (U) element was discovered by a German chemist, Heinrich Klaproth, in 1789. Uranium is a radioactive element with an atomic weight of 238.02891 and an atomic number of 92. The uranium element initially discovered by Heinrich was an oxide, uranium oxide. A French chemist, Eugène-Melchoir Péligot, was the first person to produce pure uranium by reacting it with potassium in a heated platinum crucible. The element’s radioactive properties were established in 1896 by a French physicist known as Antoine Henri Becquerel. Currently, uranium can be extracted from various ores such as carnotite (K2(UO2)2VO4· ...

The Century Council is an organization formed by alcohol distillers that has lent and continues to lend support to the various existing programs and policies with a view to reducing fatalities as a result of drunk driving. This organization promotes punitive measures to be meted out to people who drive while drunk. Such measures include zero tolerance for underage drivers, license revocation and general tougher penalties for offenders (Centurycouncil.org. n.p.).
MADD (Mothers Against Drunk Driving) is a movement aimed at stopping the practice of drunk driving as well as underage drinking. The organization also supports victims of accidents caused by drunk ...

Beer ranks highly among the most desired alcoholic drinks in Europe. The commencement of beer consumption initiated in Western Europe and soon after extended to Eastern Europe. Russia and Ukraine are among the main nation’s leading in the consumption of alcoholic drink in Eastern Europe. The rate of consumption of beer in Europe is advanced compared to other alcoholic drinks like Wine and Spirits which comprise Whiskey, Rum, Vodka, and several others. In the recent past, the beer market in Russia has been defined because of the macro economy, inevitable momentous price upturns and the change in regulations ( ...

Introduction

Starbucks initiated as a gourmet coffee roasting company that started in Seattle over forty years ago. The market at that time had been dominated by the brands that were marketed in the supermarkets that include Maxwell House and Folgers. At the time that Starbucks started its operations, the coffee consumption on a per capita basis was declining. In the decades of the 1980s and the 1990s, the higher quality coffee beans and the specialty coffee began to develop a niche of loyal followers. Starbucks was purchased by Howard Schultz in 1987. Schultz envisioned creating a coffee culture that was similar to the coffee ...

An Assignment Submitted by

History of the Client
The client’s name is Logan Edward, who is 32 years old male living in the New York City. Initially, the client was born in San Diego, CA, but he moved to NYC after the divorce of his parents. Edward has one brother and a mother; he does not communicate with his father. He has been married and divorced twice; he is single now. The client has one child, son Eric, from the second marriage. Edward is a college drop-out, yet he decided to join the armed forces afterward and spent 6 years in service ...

Introduction

The purpose of the below report is to evaluate and examine the effort that the coca cola company has put in place when advertising its coke brand of product.Coca Cola company is a multinational company which has its branch all over the world. Due to the fact that it has wanted to increase the sales and also expand its market various advertisements have always been done. The adverts have been very numerous. Like each and every year the company has always come up with the new advert to popularize its brand. Since this company is a beverage company it always has ...

Starbucks is currently one of the most successful companies worldwide. With over 16,850 shops in 40 countries and raking in revenues of $10.7 billion, it is clear that Starbucks is a coffee retail magnate. For fourteen straight years, they’ve maintained a 5% same-store sales growth. (Lepore, 2011). However, one does not climb to such great lengths without a strategic industrial plan. Such success is not a product of circumstance, but of in depth analysis and planning. This paper aims to thoroughly study Starbucks’s business plans through a strategic analysis model through its five components: industry ...

1.0 Introduction
The report considers the treatment of water that takes place at Lake Mary water treatment plant. Much of the discussion is based on the experience obtained while on a visit to the treatment plant. The report gives a firsthand information on the functionality of the water treatment plants while adding few insights from secondary sources. The report identifies the contaminants that are treated to ensure the water used by the community is safe for drinking so as to prevent risks of diseases. Contaminants from pharmaceutical products and personal care products are largely responsible for chemical contamination of ...

Judith Milien

Argosy University
Family Health Portrait
Essentially, a family health portrait facilitates recording of the family health history, which is a complete record of health information involving immediate members of a person’s family, such as the parents, brothers and sisters, children as well as uncles and aunts among other close relatives. Concerning health, close relatives share some of the factors that may give the lead to health professionals that include genes, shared environments and the ensuing lifestyle for the family. As such, family health history would enable the health professions to determine the genetic medical conditions that run in ...

The survey subject to analysis was held by OCÒO Beauty Drink. This survey was aimed at studying preferences and consumer behavior of various people, mostly young people taking care of their health and looks. The main focus of the survey was in studying healthy beverages (juices) choice and consumption behavior and also OCÒO Beauty Drink brand awareness. Besides, the survey addressed fitness and skin care questions.
Among 30 respondents, 90% were women, mostly young (87% aged 18-29), single (83%) students (87%), Emirati by nationality (90%). Respondents mostly represent mass segment with personal income below 10K. Respondents’ ...

Report on Arsenic-Free Water Filters

Introduction

Arsenic concentration in water varies depending on the source. This report is based on the discussion of the measures of reducing the levels of arsenic in the tube-well water. In this case, three criterions are selected for the study. Each of the methods chosen will enumerate its merits and demerits that suit the application.

Problem

Arsenic is semi-metal element found in the periodic table. It is an odorless, tasteless element that occurs naturally in water, rocks and soils, air, plants and animals.
Arsenic poisoning from various water sources such as well present a significant problem across the globe. The ...

Industry Case Study Report

Industry Case Study Report

Abstract

The world has become increasingly mobile or that is what the statistics shows us. The number of tourists across the world has been rising all through the years barring a few occasions like post 9/11 in 2001 and during the global recession period of 2008-2010. The latest data shows that the international tourist arrivals have increased by 4 % to reach a record 1.2 billion tourist arrivals in 2015 . Almost all the major markets exhibited positive results and is it is expected to upkeep the momentum in 2016 as well.
New Zealand also continued to show ...

[Class title]

Summary
The Autonomous Net-Zero Water Project is a water treatment project that aims to provide a sustainable water supply system. It works by gathering all waste water from a particular facility, then subjecting the water to a series of water treatment processes. After which, the water is directed back to the facility for consumption. This perpetual process of water recycling provides continuous water supply; making it possible for its users to refrain or extremely minimize tapping water from outside sources. Water recycling is not a new thing. However, the greatest challenge in making the water-recycling system sustainable ...

Abstract

The water problem is among the leading challenges affecting millions of people in Africa. According to the United Nations, water is a requisite human right. Hence, water is a source of life, yet water shortage has become a global issue. Africa is one nation that faces serious water shortage problems due to the tremendous increase in population and climate change. Moreover, the increase in water consumption for industries, and agriculture have stressed water supply systems because the consumption now exceeds the nature’s supply of water. There are limited sources of clean water supplies to the African population. Therefore, ...

Engineering

Introduction
This report was prepared as a review of the likely resource consents needed for a proposed project to build a quarry in the Nelson Region of New Zealand. (See appendix-figure 1) Issues reviewed include explaining the necessary contacts, the expected environmental impacts and some possible ways to mitigate environmental problems. Ultramafic rocks and pounamu areas. can be found at the eastern boundary of the Nelson Region. (See appendix-figure 2) Barker Christie, Robson, and Graham (2006, p. 23) reported that gravel sand and rock for building are located in every region including Nelson Region. Other mineral resources in the Nelson Region ...

Introduction

The present problem is that nutrition and hydration are not considered priority nursing interventions and are performed in a suboptimal manner as shown in many studies (Begum & Johnson 2010; Godfrey et al 2012; Ross et al. 2011). Food and feeding times are institutionalized and fail to consider the preferences of the patient and other needs that may be linked with dining. In order to learn the most appropriate interventions in providing patients with nutrition and hydration, there is a need to perform a literature search and determine whether this topic has already been extensively studied or if further research is needed. The ...

My research involved observing, listening and recording events in a night club. I observed people and events in a club from 8 pm in the evening to 5am in the morning. It involved observing the behavior of people in the club and the social interactions that took place in the club. During the research, I observed several social aspects that took place that night. I also observed the flow of people in and out of the club. I undertook the research as a complete observer. This way, I made no contact with the people I observed. One advantage of this method was ...

Report on Cola Wars

The Race to the Top Continues
Description of Case Situation
The carbonated soda drink industry is a $74 billion industry dominated by two mega giants namely Coca-Cola and Pepsi. Before turning into beverage empires, these two companies started as a mere concoction dedicated as medicinal reliefs as both CSD’s are invented by pharmacists. Soon, after a century of battling it out to earn the biggest share in the market, Coke and Pepsi still haven’t been able to settle the score between them. The brands became a household name from the time it hit the soda fountain arena until the ...

In general, Kenya is a dry country; about four-fifths of the land is considered arid or semi-arid. The land considered useful for agriculture only occupies about 17 percent of the nation’s area; throughout the country, average yearly rainfall ranges from 200 mm (in the north) to over 1,800 mm on the sides of Mt. Kenya (The Encyclopedia of Earth, 2008). Ironically, the economy of the country centers around the agricultural part of the country; agricultural products bring in about 30 percent of the nation’s income. When droughts come, they can send Kenya’s economy into severe ...

Abstract

The paper is aimed at the research of the water provision issue in a region of developing world in order to suggest solutions. India was chosen for the completion of assignment, because it as the developing country is characterized by a free market, low standards of democratic governance, human rights guarantees, the active development of social programs and industrialization. Being the second largest country in the world by population, India has faced significant water scarcity problems. The proper statistics was provided to support risk worsening. Two methods of water provision, namely waste water treatment and desalination of sea water, ...

Introduction

This is well documented that the chemical composition of water affects the taste, color, odor, and so forth. Some of these salts also pose a threat to human health. The chemical composition of water is based on different dissolved solids. Total dissolved solids are referred to matters in tap water or water bodies that left in a container as residue after evaporation and drying of a water sample. WHO and EPA recommended that it should be below 500 mg/L (Broséus et al., 2009; EPA, 2013).

Classification of Dissolved Solids

The dissolved solids comprised of various salt contents present in the water as well as other ...

Introduction

Today, social media is not only a platform for people to connect with their friends and share opinions but also a solid marketing and information collection tool. The world’s largest social media networks are recording huge amounts of data never analyzed before, which could be used to reveal important information about different consumers. This includes information such as how people arrive at buying decisions as well as what goods or services they are likely to require in the future. This shows that social media can be leveraged to drive business results. Companies which employ social media in their marketing mix ...

Abstract

The marketing decisions and processes attributed to the launch of a new product have historically been identified as one of the most challenging tasks faced by marketing managers of most business enterprises, where Coca Cola is a subset. This report provides a critical analysis, evaluation and assessment of the launch of Coca Cola’s new product, Tumult into the European adult beverage market. The report starts by presenting an overview of the target market and an assessment of the level of competition. Moreover, the report outlines four key communication objectives connected to the launch of Tumult in the market. After a critical analysis ...

NITROGEN AND COPPER DOPED SOLAR LIGHT ACTIVE TIO2 PHOTOCATALYSTS FOR WATER DECONTAMINATION

Abstract:
A new category of photocatalytic coating that can degrade chemical as well as bacterial contaminants under visible sunlight wavelengths was generated by the deposition of a stable photocatalytic TiO2 film over the internal lumen of glass bottles by means of a sol–gel technique. Such a coating was produced either in doped or undoped form. This coating used copper and/ or nitrogen for producing visible light-active TiO2 films that were normalized or annealed at 600 ◦C and were characterized by Raman and X-ray photoelectron spectroscopy. The degradation of methylene blue was seen to accelerate with doped and undoped TiO2 films ...

- Purpose
The purpose behind conducting this experiment is to separate or extract Caffeine, which is an alkaloid and a weak organic base from the de-carbonated cola drink.
- Procedure
- A 125mL separatory funnel supported by an iron ring is taken and positioned on an iron stand. 60mL of de-carbonated cola drink is then transferred into it followed by the addition of 5.0mL Methylene Chloride (CH2Cl2) and insert the stopper.
- The pressure built inside the flask must be released by inverting it and opening up the stopcock instantly. The stockcock must be closed again ...

In the following scenario answer the questions set out below. Shane, the authorized supervisor of the service brings in three bottles of wine to celebrate another staff members birthday. Shane assures you that he is the boss and it is fine to have a few light drinks at lunch time:
- What possible risks/ hazards is Shane causing by bringing in and consuming alcohol in the workplace?
There will be a risk of bad behavior or poor discipline among workers after alcohol consumption. The drunk employees may result in fighting caused by change of mood brought about by the ...

Leaping lizard

Leaping lizard is a new company in the beverage industry that has introduced the new leaping lizard drink. The company has a strong mission, which is to offer clients with every day solution to their endeavors and at the same time provide them with energy. The energy drink motivates individuals who work early in the morning and late at night (Hardy, J. 2010). The company’s choice of introducing energy drinks posses for competition from other similar companies. These companies include red bull and monster and other similar energy drinks producing companies in the market (Paul, H. 1997).
What makes the ...

Man is an interesting animal; he can purport to be virtuous, but that often only holds as long as his creature comforts are left intact. Once put out into the wilderness, facing certain death horrifying creatures, man’s inherent goodness can often fall apart. However, it is most interesting when some among these men can hang on to their humanity. In The Terror by Dan Simmons, such a scenario occurs – during a long and arduous expedition, the crews of the HMS Terror and HMS Erebus go through what could literally be described as Hell; starvation, harsh conditions, and mysterious beasts are ...

Lemonade Stand Informal Business Report

INTRODUCTION
‘Lemon-Aid’ is an attempt at satiating customer demand for healthy, freshly-prepared and affordable drinking solution. Combined with environmental and social consciousness, Lemon-Aid aims to bring the local community together at relishing some fun moments while enjoying freshly prepared lemonade drinks in their hands. The name of the product speaks the story- Lemon which will aid customers in quenching their thirst and pushing them ahead in their journey to stay fit and healthy.

BRANDING STRATEGY

The branding strategy is aimed at developing emotional connect with people to develop prompt brand recall. Lemon-Aid’s for 4Ps of marketing mix are designed in ...

Question 1

Currently, alcoholism represents one of the widespread addictions. The long-term physiological effects of addiction to alcohol are characterized by the phenomena of tolerance and dependence. Tolerance occurs when a set of liver enzymes is produced after a prolonged drinking, which assist in metabolizing alcohol. As a result, alcohol is broken down faster and the person has to increase alcohol amounts in order to attain the same amount of intoxication. Tolerance is the most critical long-term physiological effects of addiction to alcohol. This is so because it produces a false sense of security in the people addicted to alcohol. This can lead to ...

Background and rationale

Background
Water is an essential substance for the life of human beings on earth; however lack of clean and fresh water for use because of poor sanitation and lack of water purification systems causes the significant number of deaths. More than 800 million people do not have access to fresh drinking water as per the report by the Millennium Development Goals in 2012. The world’s population is growing at a faster rate. Statistics shows that by mid-century, nearly 2 billion people will not have access to safe drinking water (Schilling 2013). The growing population, changing industrial and agricultural ...

Abstract

This is a lab report that examines an empirical study of the role of caffeine in the human body and impact and reason for continuous consumption of caffeine. The research involves a study of 1060 respondents who are examined in various elements and aspects of the effects of caffeine on them.
The research identifies that there is an empirical evidence of an increase in energy levels amongst people who consume coffee. However, this change is not so large when compared to consumers of Rooibos tea. Also, the research indicates that energy levels are not significantly increased by people who take ...

Report

The term known as "Code of ethics" explains the rules and regulations that are formulated within an organization or team.As per Thomas Edison , "Non-violence leads to the highest ethics, which is the goal of all evolution. Until we stop harming all other living beings, we are still savages.”
The term ethical code encompasses different parameter and may be elaborated as “A guide of principles designed to help professionals conduct business honestly and with integrity. A code of ethics document may outline the mission and values of the business or organization, how professionals are supposed to approach problems, the ...

Executive Summary

‘Paint the Beat’– an event showcasing a unique form of entertainment and collaboration among local artists and musicians. By creating works of art through a different avenue of inspiration the music is performed and the artist’s expression and interpretation of the music helps further inspire the artwork being created in the moment. The event concept was developed to evoke how talented Melbourne's artists are in collaboration with one another. The event, held onThursday the 10th of October, involved a band that brought everything together and two young talented artists that brought contemporary art to a whole new level. By encouraging and supporting ...

Background

American veterans are an honourable example of a dedicated lot in America and across the globe. They are brave people who are fully committed to their country by preserving its ideals. They are a good depiction of a committed team who through thick and thin strive to save their country in war. In 2011, close to 21.5 million (9.2 %) civilians in the United States were veterans of current and past conflicts or those who that have served during periods of peace. Today this number has risen and they are estimated be to over 23.2 million. Female veterans are close to 1.8 million ...

Services Marketing

Positioning is the description of company’s offering and appearance to reside in a unique place in the thoughts of the individuals around the market environment. A certain product or a service of a given company is positioned in the way customers will perceive them as the best of all related products. It is, therefore, the final step after segmentation, and targeting of the marketing process. The term positioning is highly related to perception of how customers identify the products or services of certain companies. Positioning can create or disrupt the product or a service.
A product or a service that has been ...

Introduction:

Coke has become so popular that the drink is replacing healthy beverages in people’s diets around the world. (1, 2) Phosphoric acid is one of the ingredients in the colas that should only be consumed in moderation. The food industry calls the acid used to lower the pH of a food or beverage an acidulant. (3) Phosphoric acid is a food additive under the category of acidulant. (4) It adds “a pleasant tartness to the beverage.” (5) The food industry uses phosphoric acid a lot, “It is added to foods as a preservative, acidifying agent, flavor enhancer, and clarifying agent.” (6)
An ...

Weather: Clear, warm, temp at 86 F (outside) and 68 F (inside)

Time: Arrived on scene at 2058hrs

This was in response to an emergency phone call at 2055 hrs, made by a female who was hysterical but managed to give precise location of incident. On arrival at house, I found an early twenties white female lying on the living room couch and she seemed traumatized and confused. I quickly assume she is the caller and it was later confirmed that indeed she was Miss Jaen Daugh. She was assisted from the apartment by my colleagues and taken to the ...

Abstract

Application of the nanofiltration (NF) and ultrafiltration (UF) processes is applied in the handling of water that is produced raw. The application has been investigated in the current day through various studies (Wang 14). The experiment of the processes of both nanofiltration and ultrafiltration is conducted in the laboratory unit which is operated in a pattern of cross flow (Ashaghi, Ebrahimi, & Czermak, 46). The study that was conducted in Oilfield of North Sea using the process of membranes of ultrafiltration (UF) and microfiltration (MF) indicated that the content of hydrocarbon decreased from 50 mg/l to 2 mg/l which recorded ...

There are several examples of failed projects in the world. These projects either began as great ideas which could help the people living in those areas or they could add to the economy. However, they either managed to fail, or their operation was delayed because of reasons such as bad execution, insufficient research, and many others.
One such example of a failed project is the failure of Target in Canada. Target is one of the most popular retail stores in the United States which has been around for a long time. Known for its red bull’s eye logo, ...

<Institution>
It was not easy letting go of something that we really love and something that has been part of our system for so long. I know this, but I also know that I can only clearly understand the hardships behind it through experience. When I realized that I had to conduct an abstinence report for my substance abuse class, I felt worried at first. However, I realized that as a counselor, it is a good idea to also experience abstinence and the withdrawal symptoms associated with it so that I would understand what my clients are going ...

Abstract

Protecting working places an important aspect in any company for health promotion. Currently the influence of employee workplaces are related to stress and health hygiene. This study is designed to examine the long-term effects of good working conditions to employees and employers if their health environment is properly maintained. The employer needs to strive for a healthy workplace by creating awareness, for job satisfaction in improving their morale at worksite.

Introduction

Bath to a healthy workplace is a practice done by employees to ensure that all employees have safety and good health at their places of work such as companies ...

Overconsumption of alcohol has a far-reaching adverse effect on the person and the larger society on various socio-economics aspects that have been the subject of debate and academic discourse for decades. One of the areas that alcohol has an impact is the work life of the alcoholic. This study seeks to assess the impact of alcohol consumption on labor outcomes.
MacDonald and Shields study the effects of alcohol consumption on wages and occupational attainment in England. They use a pooled sample from England Health survey for 1994, 1995 and 1996. They use an OLS regression to model wages and ...

In most cases when we think of pollution very rarely do we spare a moment or two to think of ecological footprints of the shoes on our feet, the cap on our heads nor the shirts on our backs (Claudio). Instead, all we think of is the raw sewage piped into our watercourses; we envision the emissions from the textile and coal industries, our bare-stripped forested landscapes, and the municipal wastes piling on our streets and landfills (Sweeney). The bitter and unfortunate truth, however, is that the overall impact of the apparel industry on our plant is quite grim ( ...

The objective of this experiment was to prepare Beer-Lambert calibration curves for different forms of nitrogen and to determine the concentration of nitrate, nitrite, and ammonia ions in different water samples from the Biscayne Bay.

Introduction

Nitrogen is the most abundant element in the Earth atmosphere. In is not surprising that it is one of the most crucial elements not only to human life but all life on our planet. The chemistry of nitrogen is rather diverse because it can exist in different oxidation levels – from +3 to -5. Due to its large impact on the biosphere, the circulation of ...

Effectiveness of health promotion methods designed to change lifestyle behavior and improve health and wellbeing in patients with mental health problems

INTRODUCTION

Health promotion is an art of medical science dealing with the study of biological, environmental, psychological, physical and mental research. To reduce premature death, giving the patients information on how to control and change their physiological activities such as the use of safety belts in cars and avoidance of substance abuse such as excessive alcohol. It is managed by a government agency such as Public Health Agency of Canada (PHAC).
Health promotion plays a significant role in individuals ...

CAPSTONE REPORT

Dental carries were a health problem first identified in 1930’s by Beltrani and also termed as the black teeth of very young. It also assigned various terms like “nursing bottle mouth, nursing bottle syndrome, night bottle mouth, and baby bottle tooth decay . The common meaning among all these various terms is suggestive of the negative impact of baby bottle in the pathology and etiology of carious lesions .
Oral health condition is a critical component of preschool children’s health and overall well-being. Early childhood caries has been associated with many factors such as prolonged/ recurrent nocturnal bottle feeding, ...

Introduction

This report outlines the hydraulic infrastructure that should be put up in order to support an urban population. Urban development is accompanied by an increasing need for the supply of potable water, energy, and a drainage system to carry off the waste water and direct storm to reservoirs or other drainage basins. The hydraulic infrastructure enables the supply of clean potable water, which is safe for drinking, and the disposal of waste water and raw sewage in a manner that does not pose threat of waterborne diseases or cause unhygienic conditions. This report provides the details of the components ...

Introduction

The purpose of this report is to research a needs and motivation theory and apply it to analyse my consumer behaviour. The theory explored in this report is Maslow’s hierarchy of needs, which still remains one of the most accepted theories in many spheres, including marketing. The first section of this report will provide a brief overview of the theory, as well as its possible applications to consumer behaviour. The second section of the report will provide the analysis of my behaviour as a consumer from the point of view of Maslow’s approach. The third section will ...

Tea market is trendy and continually attracting the consumers all over the world. France has one if the popular and biggest tea markets in the world. The French tea market is unique amongst the Western markets. Powerful conventional expressions can be dramatized through product design, print ads, packaging, and outdoor media. This plays a pivotal rule in reinvigorating the business. Major tea importers such as Unilever, and Tetley are active on the conventional market.
Every marketing activity, from product design, brand endorsement, publicity and packaging, to CEOs’ words matter a lot. Tea companies have turned their view of publicity from ...

Introduction

My personal experience back in college as a young adult can be described as wild and care free. I was the captain of my college football team and this made me very popular. I was expected to constantly remain physically fit in order to lead my team to victory and simultaneously achieve good academic performance. However, there was nobody to stop my newly-acquired status as a free individual. I recall the frequent drinking sprees with my friends. These were of course accompanied by cases of rowdiness and restlessness. In other words, I had a high affinity to disrupt the peace. However, I ...

Britvic Company Financial Analysis:

Introduction:
With operations in prominent countries of Europe like the Great Britain, Ireland and France, Britvic is renowned as one of the leading soft drink companies in the whole of Europe (Marketwatch.com, 2014).
The Company has been able and successful in setting up a definite portfolio across the markets where it operates. The brands of the Company that have captured its own market include Robinsons, Tango, J2O, drench, MiWadi, Ballygowan, Teisseire and Fruité. The Company also produces and sells famous drinks of PepsiCo Company such as Pepsi, 7UP and Mountain Dew Energy, in Britain and Ireland, as per ...