PRODUT STRATEGY AND PRICING
A marketing campaign is meant to maximize the limited resources of an organization in order to achieve maximum sales (Baker, 2008, p. 6). This helps to achieve greater market dominance and penetration. In my example, I will use soft drinks as my product. With this product, I will come up with a marketing campaign that targets buyers in a down economy. In my case, I will use the market dominance strategy. I will focus mainly on increasing sales, going into new market frontiers and achieving customer loyalty. In a down economy, these strategies will help increase sales which will maximize on profitability.
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