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Executive Summary
With the changing demand across the emerging economies, the centres of activity in the steel production market are shifting away from the traditional markets in North America and Europe towards Southeast and Central Asia, Africa, and Latin America. Established players are facing increasingly stringent competition from technology-constrained players in the emergent market, coupled with fast growing markets in those countries, which they can capitalise on. This report includes an internal assessment of Severstal, one of the world’s largest steel producers, followed by a five forces analysis of the steel industry. The second section of the paper ...