Introduction: ABB
This paper will present the case of a Global Multinational Enterprise (MNE) that operates in more than 180 countries, is building sustainability into its business strategies. This company’s sustainability strategies go beyond social investment programs and instead go in deeper into the company’s business processes and overall strategy. The company of choice is ABB, a MNE that was founded in Zurich but enjoys the luxury of being localized in each geographic region it operates in. ABB is one of the largest engineering companies in the world. In 2012, ABB reported gross revenue of US$ 40 billion. It has achieved ...