Executive Summary
A strategic analysis of Amazon is employed in this document in order to highlight the major problems that must be considered by the management. The company is considered a leader in electronic retailing globally, however facing a stiff competition from its counterparts as bricks and mortar companies as they are emerging in the contemporary corporate setting and establishing their online presence. Amazon is engaged in finding ways to adequately address the contemporary challenges in the global marketplace in order to maintain its competitive position and subsequently attain a greater share of profits from the international market.
Introduction
Amazon is deemed ...