Introduction
The Abaya business has been chosen and developed as it is an important part of Emirati tradition and culture. The staff making Abayas has 15 years of experience and their experience helps in developing high quality abayas. The products are customized according to customer needs and the price is kept low, in order to compete with bigger brands making abayas. The company has a strong customer base, but suffers due to significantly higher rent.
Employees by motivated through sales bonuses, but it has been tough to cover the basic costs of running the business. The business wants to exploit ...