Current Market and Situational Analysis
McCain Foods is the world leader in the frozen French fry market. Founded in 1957 in Canada by the McCain brothers, McCain Food commands a market share of almost of 33% globally. With an employee base of 20,000 across the 57 countries of its operation, it is one of the fastest growing frozen food companies in the world. From the very beginning, the company followed a simple of philosophy of “Good ethics is good business” in running its business operations (MFL #1, 2011).
McCain Food is in the frozen food business for over four decades, leading the market in ...