Introduction
Perhaps the most ironical statement in the contemporary world is to hear a company that extracts non-renewable resources describing itself as a green company. While the word Green is more than a buzzword in contemporary business circles, people fail to understand how organizations in the global oil business embrace the concept of greenness. Still, greenness is the essence of sustainability – a primary concept in modern business practices. Sustainability has been described variously as the ability to meet the needs of the current times without adversely affecting the capacity of the future generations to meet their needs (Epstein, 2008). According to Andreas (2011) there ...