Executive Summary
This report develops a marketing plan for Pure Gym. It identifies that the gym must focus on public awareness creation, brand awareness and the sale of specific gym services and products. The focus is on the promotion of weight loss services and this should be done through the creation and institution of a strong customer relationship management system based on a landing page which can be used to collect data from consumers and promote communication through the different media and online channels.
Introduction
Pure Gym Limited is a chain of no-frills clubs which operates in the UK. The headquarters is ...